Rascasse Audience Intelligence

Nectar Target Market in United States

A data profile of the people who buy, follow and care about Nectar in United States — modelled from more than twelve digital signal sources. Nectar has an estimated audience of 5,566,989 people in United States.

#627among Brand in United States#153in Shopping

The average Nectar fan in United States is 42.0 years old, more female, and lives primarily in Oregon.

The audience is concentrated in Oregon, California, Arizona.

Top brand affinities include Mattress protector, Non-alcoholic beverage, Real property, with strongest over-indexing on Mattress protector (6.96× the country average).

Demographically, the Nectar audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Individualism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nectar fan in United States is more female, around 42.0 years old, with strong Individualism tendencies and a notable affinity for Mattress protector.

Category: Shopping · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nectar profile in United States.

Audience size
5.6M
in United States
Gender
56.7%♀
43.3% male
Age
42.0
average years
Country rank
#6092
Brand in United States
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Nectar

56.7% are female, 43.3% are male, average age 42.0.

Fig. 02

Gender split

56.7%
Female
43.3%
Male
Demographic split for Nectar audience in United States
MetricValue
Female56.7%
Male43.3%
Average age42.0
Estimated audience size5,566,989
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Nectar audience in United States
Age bracketShare%
16-1913%
20-2918%
30-3920%
40-4924%
50+25%
Fig. 04

Worldwide distribution

48.2%

of the worldwide Nectar audience comes from United States.

Worldwide audience distribution share by country for Nectar
CountryShare
United States48.2%
United Kingdom23.4%
India3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nectar audience in United States is strongest.

Fig. 05

Top regions by affinity

Nectar customers by region in United States
#RegionReachAffinity×
01Oregon~700K16.86×
02Vermont~40K5.54×
03Arizona~400K5.49×
04South Carolina~100K2.27×
05Ohio~200K2.06×
06Idaho~40K1.93×
07California~700K1.72×
08Montana~20K1.42×
09South Dakota~10K1.40×
10Delaware~10K1.02×
11Kentucky~50K0.97×
12Colorado~60K0.93×
13New York~200K0.89×
14Iowa~30K0.88×
15Washington~70K0.86×
16Kansas~30K0.85×
17Tennessee~60K0.74×
18Nevada~30K0.73×
19Indiana~50K0.68×
20Utah~20K0.64×
21Texas~200K0.63×
22New Hampshire~9K0.59×
23Pennsylvania~80K0.58×
24Missouri~40K0.57×
25Hawaii~9K0.56×
26Nebraska~10K0.55×
27New Mexico~10K0.54×
28North Dakota~4K0.54×
29Maine~7K0.52×
30New Jersey~50K0.51×
31West Virginia~9K0.49×
32Minnesota~30K0.48×
33Alaska~4K0.48×
34North Carolina~50K0.47×
35Rhode Island~6K0.47×
36Virginia~40K0.46×
37Illinois~60K0.45×
38Connecticut~20K0.45×
39Michigan~40K0.44×
40Massachusetts~30K0.44×
41Wisconsin~30K0.44×
42Georgia~50K0.43×
43Alabama~20K0.43×
44Washington, District of Columbia~5K0.43×
45Maryland~30K0.42×
46Florida~100K0.41×
47Oklahoma~20K0.40×
48Arkansas~10K0.40×
49Mississippi~10K0.39×
50Louisiana~20K0.38×
Fig. 06

Affinity by region

Affinity by region — Nectar, United States
0.38×1.00×16.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nectar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nectar audience
#·InterestCategoryAffinity×
01Mattress protectorHome & Garden6.96×
02Non-alcoholic beverageFood & Beverages2.89×
03HairbrushBeauty & Wellness2.37×
04HoneyFood & Beverages2.17×
05Web serverTechnology & Electronics2.04×
06Paleolithic dietHealth1.92×
07Britney SpearsMusic & Radio1.89×
08Real propertyHome & Garden1.86×
09TablewareFood & Beverages1.86×
10New York PostNews1.75×
11Hardware storeHome & Garden1.73×
12Hair dryerBeauty & Wellness1.70×
13Washing machineHome & Garden1.69×
14Made in USABusiness & Career1.68×
15Rail transportTravel & Leisure1.67×
16PharmacyBusiness & Career1.65×
17LibraryLiterature1.63×
18PersonalisationHome & Garden1.56×
19Subscription business modelShopping1.53×
20PastryFood & Beverages1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nectar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nectar audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.56×
Community OrientationOPEN1.45×
DIY MentalityTHRILL1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nectar audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.69×
Luxury OrientationPREMIUM0.73×
Sports ActivityPOWER0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Nectar's target market in United States?

Nectar's target market in United States covers an estimated 5,566,989 people, concentrated in Oregon and California.

02

What is the gender split and age of Nectar customers?

56.7% of the Nectar audience are female, 43.3% are male, with an average age of 42.0 years.

03

Which brands do Nectar fans like most?

Nectar fans show strongest brand affinity for Mattress protector (6.96×), Non-alcoholic beverage (2.89×), and Real property (1.86×) over the country average.

04

Where do Nectar fans live in United States?

Nectar fans in United States are most concentrated in Oregon (reach ~700K), California (reach ~700K), and Arizona (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Nectar fans also like?

Beyond Nectar itself, the audience over-indexes on Non-alcoholic beverage (2.89×), Real property (1.86×), Britney Spears (1.89×), and Pharmacy (1.65×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See Nectar audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Nectar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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