Nectar Audience in United States

Nectar logo

Nectar has an estimated audience of 3,840,844 people in United States. 56.7% are female, 43.3% are male, average age 42.0. Top regions: Oregon, California, Ohio. Top brand affinities: edureka, nbc chicago, Certified diabetes educator, Buenavista (Madrid), Hattiesburg, Mississippi.

The average Nectar fan in United States is 42.0 years old, more female, and lives primarily in Oregon. The audience is concentrated in Oregon, California, Ohio. Top brand affinities include edureka, nbc chicago, Certified diabetes educator, with strongest over-indexing on edureka (16.15× the country average). Demographically, the Nectar audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Price Sensitivity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand

Demographics of Nectar fans

Demographic split for Nectar audience in United States
MetricValue
Female56.7%
Male43.3%
Average age42.0
Estimated audience size3,840,844

Audience persona

The typical Nectar fan in United States is more female, around 42.0 years old, with strong Price Sensitivity tendencies and a notable affinity for edureka.

Top regions in United States

Top regions ranked by reach for Nectar in United States
RegionReachAffinity
Oregon693,48615.75×
California376,4290.89×
Ohio216,7321.83×
New York169,2640.79×
Texas155,6940.47×
South Carolina111,6611.93×
Florida109,1840.42×
Pennsylvania77,3990.6×
Washington66,5280.86×
Tennessee63,3590.82×
Arizona62,7790.8×
Illinois59,4460.46×
North Carolina54,0560.47×
Georgia51,3200.43×
New Jersey51,0830.52×
Vermont44,0346.53×
Virginia43,4720.46×
Michigan43,3350.43×
Kentucky36,8300.76×
Idaho36,5231.9×
Indiana35,5450.51×
Massachusetts34,7490.46×
Colorado30,4180.5×
Maryland26,3710.4×
Missouri25,5770.41×
Minnesota24,9030.45×
Wisconsin22,3900.39×
Utah22,0180.64×
Nevada20,7110.56×
Alabama19,2850.36×
Louisiana16,9030.34×
Connecticut16,5400.43×
Oklahoma14,8710.35×
Iowa13,3050.42×
Kansas12,8860.43×
Delaware11,3751.07×
Arkansas10,0990.32×
Mississippi9,6250.3×
Nebraska8,2970.43×
New Hampshire8,0290.53×
Hawaii7,4850.45×
New Mexico7,1710.37×
West Virginia6,7060.37×
Montana6,3340.59×
Maine5,8470.42×
Washington, District of Columbia4,7630.41×
Rhode Island4,6920.38×
South Dakota4,5230.51×
North Dakota2,9910.38×
Alaska2,3860.29×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nectar audience
BrandAffinityCategory
edureka16.15×Business & Career
nbc chicago1.55×Movies & TV
Certified diabetes educator3.38×Business & Career
Buenavista (Madrid)1.84×Travel & Leisure
Hattiesburg, Mississippi1.89×Travel & Leisure
Software widget2.46×Technology & Electronics
Further education1.64×Kids & Family
The Haunted1.72×Music & Radio
Bounce (film)1.75×Movies & TV
Heavy hauler1.5×Business & Career
Final Fantasy VII (Famicom)1.78×Games
Voltron: Legendary Defender2×Movies & TV
Escape Games2.25×Games
Fat-tailed sheep3.22×Pets & Animals
Creative Machine Embroidery2.37×Home & Garden
Community engagement1.52×Politics & Society
Dyango4.76×Music & Radio
Zahi Hawass1.71×Business & Career
James Ellroy3.07×Literature
Hélio Gracie2.29×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nectar audience
TraitClusterScore
Price SensitivityPREMIUM1.39
Design AffinityPREMIUM1.31
IndividualismJOY1.2
DIY MentalityTHRILL1.19
Urban LifestyleOPEN1.15
IndulgenceJOY1.14

Worldwide distribution

Worldwide audience distribution share by country for Nectar
CountryShare
United States47.0%
United Kingdom20.8%
India3.5%

See Nectar audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Nectar have in United States?

Nectar has an estimated audience of 3,840,844 people in United States, concentrated in Oregon and California.

What is the gender split and age of Nectar fans?

56.7% of Nectar fans are female, 43.3% are male, with an average age of 42.0 years.

Which brands do Nectar fans like most?

Nectar fans show strongest brand affinity for edureka (16.15×), nbc chicago (1.55×), and Certified diabetes educator (3.38×) over the country average.

Where do Nectar fans live in United States?

Nectar fans in United States are most concentrated in Oregon (reach 693,486), California (reach 376,429), and Ohio (reach 216,732). These three regions account for the largest share of the active audience.

What other brands do Nectar fans also like?

Beyond Nectar itself, the audience over-indexes on nbc chicago (1.55×), Certified diabetes educator (3.38×), Buenavista (Madrid) (1.84×), and Hattiesburg, Mississippi (1.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nectar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.