COSCO Audience in United States

COSCO logo

COSCO has an estimated audience of 2,614,100 people in United States. 58.2% are female, 41.8% are male, average age 36.3. Top regions: California, Texas, Florida. Top brand affinities: 103.3 KLOU, Lahaina, Hawaii, Jesse Plemons, Kento Yamazaki, Historic site.

The average COSCO fan in United States is 36.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include 103.3 KLOU, Lahaina, Hawaii, Jesse Plemons, with strongest over-indexing on 103.3 KLOU (78.45× the country average). Demographically, the COSCO audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Need for Security, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of COSCO fans

Demographic split for COSCO audience in United States
MetricValue
Female58.2%
Male41.8%
Average age36.3
Estimated audience size2,614,100

Audience persona

The typical COSCO fan in United States is more female, around 36.3 years old, with strong Need for Security tendencies and a notable affinity for 103.3 KLOU.

Top regions in United States

Top regions ranked by reach for COSCO in United States
RegionReachAffinity
California459,4291.6×
Texas282,1871.26×
Florida223,9881.27×
New York160,2331.1×
Illinois124,2801.43×
New Jersey91,5801.38×
Ohio81,4691.01×
Georgia80,1030.99×
Michigan75,7841.11×
Pennsylvania74,8110.85×
North Carolina69,2850.88×
Arizona68,9851.29×
Virginia61,6900.97×
Washington60,8841.16×
Massachusetts54,3791.06×
Indiana52,2391.09×
Maryland49,2661.1×
Tennessee48,7010.93×
Colorado44,7761.09×
Wisconsin43,9351.12×
Minnesota42,7991.14×
Missouri39,7280.94×
South Carolina37,4980.95×
Connecticut35,2101.34×
Oregon31,7801.06×
Nevada31,7061.25×
Louisiana30,6340.91×
Kentucky29,4600.9×
Oklahoma26,2840.91×
Utah26,0761.11×
Alabama25,4730.7×
Iowa21,1400.98×
Kansas17,9420.87×
Hawaii16,6771.48×
Idaho14,1741.08×
Mississippi12,8570.6×
Nebraska12,3840.94×
Arkansas12,0380.56×
New Mexico10,8580.83×
Maine10,3431.1×
New Hampshire7,2880.71×
West Virginia6,6170.54×
North Dakota6,3801.19×
Montana6,2240.86×
Rhode Island6,1060.73×
Alaska5,7631.03×
Washington, District of Columbia5,2470.67×
South Dakota5,1080.85×
Delaware5,0980.71×
Vermont3,7260.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for COSCO audience
BrandAffinityCategory
103.3 KLOU78.45×Music & Radio
Lahaina, Hawaii27.22×Travel & Leisure
Jesse Plemons3.93×Movies & TV
Kento Yamazaki12.35×Movies & TV
Historic site4.56×Arts & Culture
Morphine (band)7.37×Music & Radio
Wikia3×Internet & Social Media
UK garage4.31×Music & Radio
Jingoism1.67×Politics & Society
Isometric exercise6.71×Sports
Bank account1.85×Business & Career
edureka20×Business & Career
Soldering iron1.79×Home & Garden
Stamp collecting2.57×Home & Garden
Vocal harmony2.44×Music & Radio
Fairy godmother3.88×Literature
Hibachi3.86×Food & Beverages
Home staging2.55×Home & Garden
Christmas Gifts2.46×Kids & Family
Ennis13.05×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by COSCO audience
TraitClusterScore
Need for SecurityCONSERVATISM2.13
Price SensitivityPREMIUM1.47
DIY MentalityTHRILL1.36
IndulgenceJOY1.28
CreativityOPEN1.25
Family OrientationCONSERVATISM1.24

Worldwide distribution

Worldwide audience distribution share by country for COSCO
CountryShare
United States52.1%
Canada9.6%
Mexico7.5%

See COSCO audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does COSCO have in United States?

COSCO has an estimated audience of 2,614,100 people in United States, concentrated in California and Texas.

What is the gender split and age of COSCO fans?

58.2% of COSCO fans are female, 41.8% are male, with an average age of 36.3 years.

Which brands do COSCO fans like most?

COSCO fans show strongest brand affinity for 103.3 KLOU (78.45×), Lahaina, Hawaii (27.22×), and Jesse Plemons (3.93×) over the country average.

Where do COSCO fans live in United States?

COSCO fans in United States are most concentrated in California (reach 459,429), Texas (reach 282,187), and Florida (reach 223,988). These three regions account for the largest share of the active audience.

What other brands do COSCO fans also like?

Beyond COSCO itself, the audience over-indexes on Lahaina, Hawaii (27.22×), Jesse Plemons (3.93×), Kento Yamazaki (12.35×), and Historic site (4.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for COSCO. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.