Rascasse Audience Intelligence

COSCO Target Market in United States

A data profile of the people who buy, follow and care about COSCO in United States — modelled from more than twelve digital signal sources. COSCO has an estimated audience of 2,836,779 people in United States.

#1101among Brand in United States#880in Business & Career

The average COSCO fan in United States is 36.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Procurement, A Clockwork Orange, Smoke detector, with strongest over-indexing on Procurement (139.67× the country average).

Demographically, the COSCO audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Need for Security, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical COSCO fan in United States is more female, around 36.3 years old, with strong Need for Security tendencies and a notable affinity for Procurement.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the COSCO profile in United States.

Audience size
2.8M
in United States
Gender
58.2%♀
41.8% male
Age
36.3
average years
Country rank
#10777
Brand in United States
Fig. 01

Search interest · 12-month trend

+45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of COSCO

58.2% are female, 41.8% are male, average age 36.3.

Fig. 02

Gender split

58.2%
Female
41.8%
Male
Demographic split for COSCO audience in United States
MetricValue
Female58.2%
Male41.8%
Average age36.3
Estimated audience size2,836,779
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the COSCO audience in United States
Age bracketShare%
16-1924%
20-2925%
30-3919%
40-4916%
50+15%
Fig. 04

Worldwide distribution

52.9%

of the worldwide COSCO audience comes from United States.

Worldwide audience distribution share by country for COSCO
CountryShare
United States52.9%
Canada9.4%
Mexico7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the COSCO audience in United States is strongest.

Fig. 05

Top regions by affinity

COSCO customers by region in United States
#RegionReachAffinity×
01California~400K1.52×
02Hawaii~20K1.38×
03New Jersey~90K1.37×
04Connecticut~40K1.37×
05Illinois~100K1.34×
06Arizona~70K1.31×
07Florida~200K1.30×
08Nevada~30K1.29×
09Texas~300K1.21×
10Minnesota~50K1.21×
11North Dakota~6K1.18×
12Washington~60K1.16×
13Michigan~80K1.14×
14Maryland~50K1.13×
15Wisconsin~40K1.13×
16Utah~30K1.13×
17Idaho~10K1.11×
18Alaska~6K1.11×
19Indiana~50K1.09×
20Oregon~30K1.07×
21Colorado~40K1.06×
22New York~200K1.05×
23Massachusetts~50K1.05×
24Maine~10K1.03×
25Ohio~80K1.01×
26Georgia~80K1.00×
27Iowa~20K0.98×
28Nebraska~10K0.98×
29Virginia~60K0.95×
30Missouri~40K0.95×
31New Mexico~10K0.91×
32South Carolina~40K0.90×
33Kentucky~30K0.90×
34Tennessee~50K0.89×
35Pennsylvania~80K0.88×
36Oklahoma~30K0.88×
37South Dakota~5K0.88×
38North Carolina~70K0.85×
39Kansas~20K0.85×
40Montana~6K0.85×
41Louisiana~30K0.82×
42Vermont~4K0.81×
43Rhode Island~7K0.79×
44Delaware~6K0.76×
45New Hampshire~8K0.73×
46Alabama~30K0.70×
47Washington, District of Columbia~5K0.68×
48Mississippi~10K0.61×
49West Virginia~7K0.58×
50Arkansas~10K0.57×
Fig. 06

Affinity by region

Affinity by region — COSCO, United States
0.57×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the COSCO audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for COSCO audience
#·InterestCategoryAffinity×
01ProcurementBusiness & Career139.67×
02A Clockwork OrangeMovies & TV57.78×
03Big CShopping56.59×
04EvenfloFood & Beverages38.08×
05Smoke detectorHome & Garden35.38×
06SimilacKids & Family25.81×
07Gerber BabyKids & Family17.27×
08MoneyGramBusiness & Career12.35×
09Michelle PfeifferMovies & TV8.85×
10Garden furnitureHome & Garden5.23×
11LogisticsBusiness & Career5.19×
12Baby foodKids & Family5.13×
13Home AppliancesHome & Garden3.07×
14PinterestInternet & Social Media2.65×
15Home improvementHome & Garden2.34×
16WalmartShopping2.30×
17EBayShopping2.30×
18RecipesFood & Beverages2.11×
19CookingFood & Beverages1.94×
20Alcoholic beveragesFood & Beverages1.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the COSCO audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by COSCO audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.49×
Family OrientationCONSERVATISM2.03×
IndulgenceJOY1.91×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by COSCO audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.69×
Early Adopter MentalityPOWER0.75×
SustainabilityBALANCE0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is COSCO's target market in United States?

COSCO's target market in United States covers an estimated 2,836,779 people, concentrated in California and Texas.

02

What is the gender split and age of COSCO customers?

58.2% of the COSCO audience are female, 41.8% are male, with an average age of 36.3 years.

03

Which brands do COSCO fans like most?

COSCO fans show strongest brand affinity for Procurement (139.67×), A Clockwork Orange (57.78×), and Smoke detector (35.38×) over the country average.

04

Where do COSCO fans live in United States?

COSCO fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do COSCO fans also like?

Beyond COSCO itself, the audience over-indexes on A Clockwork Orange (57.78×), Smoke detector (35.38×), Logistics (5.19×), and Big C (56.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See COSCO audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for COSCO. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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