COSCO Audience in United States

COSCO has an estimated audience of 2,614,100 people in United States. 58.2% are female, 41.8% are male, average age 36.3. Top regions: California, Texas, Florida. Top brand affinities: Procurement, A Clockwork Orange, MoneyGram, Michelle Pfeiffer, Group buying.

The average COSCO fan in United States is 36.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Procurement, A Clockwork Orange, MoneyGram, with strongest over-indexing on Procurement (78.45× the country average). Demographically, the COSCO audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Need for Security, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of COSCO fans

Demographic split for COSCO audience in United States
MetricValue
Female58.2%
Male41.8%
Average age36.3
Estimated audience size2,614,100

Audience persona

The typical COSCO fan in United States is more female, around 36.3 years old, with strong Need for Security tendencies and a notable affinity for Procurement.

Top regions in United States

Top regions ranked by reach for COSCO in United States
RegionReachAffinity
California459,4291.6×
Texas282,1871.26×
Florida223,9881.27×
New York160,2331.1×
Illinois124,2801.43×
New Jersey91,5801.38×
Ohio81,4691.01×
Georgia80,1030.99×
Michigan75,7841.11×
Pennsylvania74,8110.85×
North Carolina69,2850.88×
Arizona68,9851.29×
Virginia61,6900.97×
Washington60,8841.16×
Massachusetts54,3791.06×
Indiana52,2391.09×
Maryland49,2661.1×
Tennessee48,7010.93×
Colorado44,7761.09×
Wisconsin43,9351.12×
Minnesota42,7991.14×
Missouri39,7280.94×
South Carolina37,4980.95×
Connecticut35,2101.34×
Oregon31,7801.06×
Nevada31,7061.25×
Louisiana30,6340.91×
Kentucky29,4600.9×
Oklahoma26,2840.91×
Utah26,0761.11×
Alabama25,4730.7×
Iowa21,1400.98×
Kansas17,9420.87×
Hawaii16,6771.48×
Idaho14,1741.08×
Mississippi12,8570.6×
Nebraska12,3840.94×
Arkansas12,0380.56×
New Mexico10,8580.83×
Maine10,3431.1×
New Hampshire7,2880.71×
West Virginia6,6170.54×
North Dakota6,3801.19×
Montana6,2240.86×
Rhode Island6,1060.73×
Alaska5,7631.03×
Washington, District of Columbia5,2470.67×
South Dakota5,1080.85×
Delaware5,0980.71×
Vermont3,7260.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for COSCO audience
BrandAffinityCategory
Procurement78.45×Business & Career
A Clockwork Orange72.59×Movies & TV
MoneyGram27.22×Business & Career
Michelle Pfeiffer15.08×Movies & TV
Group buying19.25×Shopping
Evenflo50.11×Food & Beverages
Gerber Baby22.35×Kids & Family
Big C58.95×Shopping
Baby food6.11×Kids & Family
Similac25.34×Kids & Family
DuckDuckGo7.3×Internet & Social Media
Indeed.com2.82×Business & Career
Google Maps2.5×Internet & Social Media
Lowe's2.1×Shopping
Whole life insurance10.37×Business & Career
Child development4.24×Business & Career
Logistics3.07×Business & Career
Bachelor of Business Administration20×Business & Career
Smoke detector17.71×Home & Garden
Minnie Mouse8.17×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by COSCO audience
TraitClusterScore
Need for SecurityCONSERVATISM2.13
Price SensitivityPREMIUM1.47
DIY MentalityTHRILL1.36
IndulgenceJOY1.28
CreativityOPEN1.25
Family OrientationCONSERVATISM1.24

Worldwide distribution

Worldwide audience distribution share by country for COSCO
CountryShare
United States52.1%
Canada9.6%
Mexico7.5%

See COSCO audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does COSCO have in United States?

COSCO has an estimated audience of 2,614,100 people in United States, concentrated in California and Texas.

What is the gender split and age of COSCO fans?

58.2% of COSCO fans are female, 41.8% are male, with an average age of 36.3 years.

Which brands do COSCO fans like most?

COSCO fans show strongest brand affinity for Procurement (78.45×), A Clockwork Orange (72.59×), and MoneyGram (27.22×) over the country average.

Where do COSCO fans live in United States?

COSCO fans in United States are most concentrated in California (reach 459,429), Texas (reach 282,187), and Florida (reach 223,988). These three regions account for the largest share of the active audience.

What other brands do COSCO fans also like?

Beyond COSCO itself, the audience over-indexes on A Clockwork Orange (72.59×), MoneyGram (27.22×), Michelle Pfeiffer (15.08×), and Group buying (19.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for COSCO. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.