Rascasse Audience Intelligence

Sleepy's Target Market in United States

A data profile of the people who buy, follow and care about Sleepy's in United States — modelled from more than twelve digital signal sources. Sleepy's has an estimated audience of 2,000,082 people in United States.

#1446among Brand in United States#254in Shopping

The average Sleepy's fan in United States is 40.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Rooms To Go, Walmart, Home improvement, with strongest over-indexing on Rooms To Go (11.52× the country average).

Demographically, the Sleepy's audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sleepy's fan in United States is more female, around 40.3 years old, with strong Indulgence tendencies and a notable affinity for Rooms To Go.

Category: Shopping · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sleepy's profile in United States.

Audience size
2M
in United States
Gender
63.2%♀
36.8% male
Age
40.3
average years
Country rank
#14237
Brand in United States
Fig. 01

Search interest · 12-month trend

+65%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Sleepy's

63.2% are female, 36.8% are male, average age 40.3.

Fig. 02

Gender split

63.2%
Female
36.8%
Male
Demographic split for Sleepy's audience in United States
MetricValue
Female63.2%
Male36.8%
Average age40.3
Estimated audience size2,000,082
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Sleepy's audience in United States
Age bracketShare%
16-1917%
20-2917%
30-3921%
40-4926%
50+19%
Fig. 04

Worldwide distribution

34.8%

of the worldwide Sleepy's audience comes from United States.

Worldwide audience distribution share by country for Sleepy's
CountryShare
United States34.8%
India22.9%
Indonesia5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sleepy's audience in United States is strongest.

Fig. 05

Top regions by affinity

Sleepy's customers by region in United States
#RegionReachAffinity×
01Texas~30K1.22×
02Illinois~10K1.18×
03Nebraska~2K1.18×
04California~40K1.17×
05Utah~3K1.16×
06Kansas~3K1.16×
07Virginia~8K1.14×
08New Jersey~8K1.12×
09South Carolina~5K1.11×
10Hawaii~1K1.11×
11North Carolina~10K1.10×
12Pennsylvania~10K1.09×
13Indiana~6K1.08×
14Louisiana~4K1.08×
15Missouri~5K1.07×
16Kentucky~4K1.07×
17Connecticut~3K1.07×
18Georgia~9K1.06×
19Idaho~2K1.06×
20Oklahoma~3K1.05×
21Arizona~6K1.04×
22Washington~6K1.04×
23Delaware<1K1.03×
24Wisconsin~4K1.02×
25Minnesota~4K1.02×
26Arkansas~2K1.02×
27South Dakota<1K1.02×
28North Dakota<1K1.02×
29Michigan~7K0.99×
30Maryland~5K0.98×
31Iowa~2K0.98×
32Ohio~9K0.97×
33New York~20K0.96×
34Massachusetts~5K0.96×
35New Mexico~1K0.96×
36Colorado~4K0.95×
37Oregon~3K0.95×
38Alabama~4K0.92×
39Mississippi~2K0.92×
40Nevada~3K0.91×
41Montana<1K0.90×
42Vermont<1K0.89×
43West Virginia~1K0.88×
44Alaska<1K0.88×
45Maine<1K0.86×
46Tennessee~5K0.85×
47Rhode Island<1K0.83×
48Florida~20K0.81×
49New Hampshire<1K0.81×
50Washington, District of Columbia<1K0.60×
Fig. 06

Affinity by region

Affinity by region — Sleepy's, United States
0.60×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sleepy's audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sleepy's audience
#·InterestCategoryAffinity×
01Rooms To GoHome & Garden11.52×
02Mattress FirmHome & Garden8.27×
03Home AppliancesHome & Garden3.08×
04IKEAHome & Garden2.90×
05T-MobileTechnology & Electronics2.53×
06WalmartShopping2.50×
07CouponsShopping2.44×
08Beauty salonsBeauty & Wellness2.44×
09Credit cardsBusiness & Career2.41×
10Home improvementHome & Garden2.39×
11EBayShopping2.39×
12BankingBusiness & Career2.37×
13InsuranceBusiness & Career2.29×
14PinterestInternet & Social Media2.19×
15RecipesFood & Beverages2.17×
16SmartphonesTechnology & Electronics2.17×
17FurnitureHome & Garden2.10×
18CookingFood & Beverages1.99×
19Alcoholic beveragesFood & Beverages1.86×
20XInternet & Social Media1.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sleepy's audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sleepy's audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.05×
Price SensitivityPREMIUM2.04×
Family OrientationCONSERVATISM1.96×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sleepy's audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.63×
SustainabilityBALANCE0.79×
Risk AppetiteTHRILL0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Sleepy's's target market in United States?

Sleepy's's target market in United States covers an estimated 2,000,082 people, concentrated in California and Texas.

02

What is the gender split and age of Sleepy's customers?

63.2% of the Sleepy's audience are female, 36.8% are male, with an average age of 40.3 years.

03

Which brands do Sleepy's fans like most?

Sleepy's fans show strongest brand affinity for Rooms To Go (11.52×), Walmart (2.5×), and Home improvement (2.39×) over the country average.

04

Where do Sleepy's fans live in United States?

Sleepy's fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Sleepy's fans also like?

Beyond Sleepy's itself, the audience over-indexes on Walmart (2.5×), Home improvement (2.39×), Home Appliances (3.08×), and Mattress Firm (8.27×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See Sleepy's audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sleepy's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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