Knipex Audience in Germany
Knipex has an estimated audience of 324,984 people in Germany. 14.8% are female, 85.2% are male, average age 38.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Metabo, Festool, Dremel, Makita, Hornbach.
The average Knipex fan in Germany is 38.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Metabo, Festool, Dremel, with strongest over-indexing on Metabo (36.64× the country average). Demographically, the Knipex audience skews more male with an average age of 38.6, and over-indexes on personality traits such as DIY Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Tools
Demographics of Knipex fans
| Metric | Value |
|---|---|
| Female | 14.8% |
| Male | 85.2% |
| Average age | 38.6 |
| Estimated audience size | 324,984 |
Audience persona
The typical Knipex fan in Germany is more male, around 38.6 years old, with strong DIY Mentality tendencies and a notable affinity for Metabo.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 130,655 | 1.84× |
| Bayern | 61,360 | 1.17× |
| Baden-Württemberg | 50,910 | 1.15× |
| Niedersachsen | 34,218 | 1.08× |
| Hessen | 29,140 | 1.18× |
| Rheinland-Pfalz | 17,189 | 1.06× |
| Sachsen | 14,072 | 0.88× |
| Schleswig-Holstein | 10,795 | 0.93× |
| Berlin | 10,640 | 0.73× |
| Thüringen | 8,631 | 1.04× |
| Brandenburg | 8,003 | 0.79× |
| Sachsen-Anhalt | 6,639 | 0.79× |
| Hamburg | 6,164 | 0.84× |
| Mecklenburg-Vorpommern | 4,606 | 0.74× |
| Saarland | 3,710 | 0.93× |
| Bremen | 2,355 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Metabo | 36.64× | Home & Garden |
| Festool | 28.8× | Home & Garden |
| Dremel | 28.12× | Home & Garden |
| Makita | 10.06× | Home & Garden |
| Hornbach | 3.72× | Shopping |
| DeWalt | 11.05× | Home & Garden |
| Ryobi | 19.45× | Cars & Mobility |
| Stihl | 8.94× | Home & Garden |
| Bauhaus | 2.73× | Shopping |
| Ballermann 6 | 19.39× | Movies & TV |
| BlaBlaCar | 8.14× | Cars & Mobility |
| Lucas Cordalis | 13.67× | Music & Radio |
| Hilti | 10.86× | Home & Garden |
| DeepL | 4.69× | Technology & Electronics |
| Electrical contractor | 42.3× | Business & Career |
| Globus Baumarkt | 2.21× | Shopping |
| Obi (store) | 1.87× | Shopping |
| Klein Tools | 42.09× | Home & Garden |
| Robert Bosch | 7.32× | Home & Garden |
| Vegetable Gardening | 5.24× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.79 |
| Patriotism | CONSERVATISM | 2.15 |
| Need for Security | CONSERVATISM | 1.55 |
| Convenience Orientation | PREMIUM | 1.49 |
| Early Adopter Mentality | POWER | 1.15 |
| Sports Activity | POWER | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.1% |
| Germany | 16.0% |
| United Kingdom | 6.8% |
See Knipex audiences in other countries
More Tools audiences in Germany
Frequently asked questions
How many fans does Knipex have in Germany?
Knipex has an estimated audience of 324,984 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Knipex fans?
14.8% of Knipex fans are female, 85.2% are male, with an average age of 38.6 years.
Which brands do Knipex fans like most?
Knipex fans show strongest brand affinity for Metabo (36.64×), Festool (28.8×), and Dremel (28.12×) over the country average.
Where do Knipex fans live in Germany?
Knipex fans in Germany are most concentrated in Nordrhein-Westfalen (reach 130,655), Bayern (reach 61,360), and Baden-Württemberg (reach 50,910). These three regions account for the largest share of the active audience.
What other brands do Knipex fans also like?
Beyond Knipex itself, the audience over-indexes on Festool (28.8×), Dremel (28.12×), Makita (10.06×), and Hornbach (3.72×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Knipex. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.