Knipex Target Market in Germany
A data profile of the people who buy, follow and care about Knipex in Germany — modelled from more than twelve digital signal sources. Knipex has an estimated audience of 336,921 people in Germany.
The average Knipex fan in Germany is 38.6 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Metabo, Festool, Würth, with strongest over-indexing on Metabo (36.64× the country average).
Demographically, the Knipex audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Patriotism, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Knipex fan in Germany is more male, around 38.6 years old, with strong Patriotism tendencies and a notable affinity for Metabo.
At a glance
The key figures that characterise the Knipex profile in Germany.
Search interest · 12-month trend
Customer demographics of Knipex
14.8% are female, 85.2% are male, average age 38.6.
Gender split
| Metric | Value |
|---|---|
| Female | 14.8% |
| Male | 85.2% |
| Average age | 38.6 |
| Estimated audience size | 336,921 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 20% | |
| 30-39 | 23% | |
| 40-49 | 21% | |
| 50+ | 16% |
Worldwide distribution
of the worldwide Knipex audience comes from Germany.
| Country | Share |
|---|---|
| United States | 18.5% |
| Germany | 16.1% |
| United Kingdom | 6.8% |
Geography
Where the Knipex audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~100K | 2.02× | |
| 02 | Bayern | ~60K | 1.14× | |
| 03 | Hessen | ~30K | 1.12× | |
| 04 | Baden-Württemberg | ~50K | 1.09× | |
| 05 | Niedersachsen | ~30K | 1.06× | |
| 06 | Thüringen | ~9K | 1.06× | |
| 07 | Rheinland-Pfalz | ~20K | 1.04× | |
| 08 | Saarland | ~4K | 0.95× | |
| 09 | Schleswig-Holstein | ~10K | 0.92× | |
| 10 | Bremen | ~3K | 0.90× | |
| 11 | Sachsen | ~10K | 0.87× | |
| 12 | Hamburg | ~6K | 0.84× | |
| 13 | Brandenburg | ~8K | 0.81× | |
| 14 | Sachsen-Anhalt | ~7K | 0.81× | |
| 15 | Mecklenburg-Vorpommern | ~5K | 0.77× | |
| 16 | Berlin | ~10K | 0.71× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Knipex audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Electrical contractor | Business & Career | 42.30× | ||
| 02 | Klein Tools | Home & Garden | 42.09× | ||
| 03 | Metabo | Home & Garden | 36.64× | ||
| 04 | Festool | Home & Garden | 28.80× | ||
| 05 | Dremel | Home & Garden | 28.12× | ||
| 06 | Ryobi | Cars & Mobility | 19.45× | ||
| 07 | Ballermann 6 | Movies & TV | 19.39× | ||
| 08 | Lucas Cordalis | Music & Radio | 13.67× | ||
| 09 | DeWalt | Home & Garden | 11.05× | ||
| 10 | Hilti | Home & Garden | 10.86× | ||
| 11 | Makita | Home & Garden | 10.06× | ||
| 12 | Würth | Home & Garden | 10.04× | ||
| 13 | Stihl | Home & Garden | 8.94× | ||
| 14 | BlaBlaCar | Cars & Mobility | 8.14× | ||
| 15 | Robert Bosch | Home & Garden | 7.32× | ||
| 16 | Vegetable Gardening | Food & Beverages | 5.24× | ||
| 17 | DeepL | Technology & Electronics | 4.69× | ||
| 18 | Hornbach | Shopping | 3.72× | ||
| 19 | Bauhaus | Shopping | 2.73× | ||
| 20 | Obi (store) | Shopping | 1.87× |
Personality of the Knipex audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.63× | |
| DIY Mentality | THRILL | 1.47× | |
| Need for Security | CONSERVATISM | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.76× | |
| Extroversion | THRILL | 0.79× | |
| Design Affinity | PREMIUM | 0.79× |
Frequently asked questions
Who is Knipex's target market in Germany?
Knipex's target market in Germany covers an estimated 336,921 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Knipex customers?
14.8% of the Knipex audience are female, 85.2% are male, with an average age of 38.6 years.
Which brands do Knipex fans like most?
Knipex fans show strongest brand affinity for Metabo (36.64×), Festool (28.8×), and Würth (10.04×) over the country average.
Where do Knipex fans live in Germany?
Knipex fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.
What other brands do Knipex fans also like?
Beyond Knipex itself, the audience over-indexes on Festool (28.8×), Würth (10.04×), Dremel (28.12×), and Makita (10.06×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Tools audiences in Germany
See Knipex audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Knipex. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.