Einhell Audience in Germany
Einhell has an estimated audience of 1,373,637 people in Germany. 48.3% are female, 51.7% are male, average age 40.7. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Hardware store, Obi (store), Stihl, Tagesschau, Forestry.
The average Einhell fan in Germany is 40.7 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Hardware store, Obi (store), Stihl, with strongest over-indexing on Hardware store (5.38× the country average). Demographically, the Einhell audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as DIY Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Tools
Demographics of Einhell fans
| Metric | Value |
|---|---|
| Female | 48.3% |
| Male | 51.7% |
| Average age | 40.7 |
| Estimated audience size | 1,373,637 |
Audience persona
The typical Einhell fan in Germany is balanced, around 40.7 years old, with strong DIY Mentality tendencies and a notable affinity for Hardware store.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 328,213 | 1.49× |
| Nordrhein-Westfalen | 272,139 | 0.91× |
| Baden-Württemberg | 189,773 | 1.01× |
| Niedersachsen | 160,739 | 1.2× |
| Hessen | 111,163 | 1.06× |
| Sachsen | 75,904 | 1.13× |
| Rheinland-Pfalz | 72,477 | 1.05× |
| Brandenburg | 50,183 | 1.18× |
| Schleswig-Holstein | 49,069 | 0.99× |
| Thüringen | 48,332 | 1.38× |
| Sachsen-Anhalt | 42,775 | 1.2× |
| Berlin | 34,859 | 0.57× |
| Hamburg | 19,058 | 0.61× |
| Saarland | 18,148 | 1.08× |
| Mecklenburg-Vorpommern | 14,514 | 0.55× |
| Bremen | 6,848 | 0.58× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hardware store | 5.38× | Home & Garden |
| Obi (store) | 2.74× | Shopping |
| Stihl | 9.14× | Home & Garden |
| Tagesschau | 1.93× | Movies & TV |
| Forestry | 4.48× | Home & Garden |
| RTL Television | 2.8× | Movies & TV |
| Transfermarkt | 2.34× | Sports |
| Ornamental plant | 2.78× | Home & Garden |
| Husqvarna | 6.15× | Home & Garden |
| Bauhaus | 1.66× | Shopping |
| REWE | 1.54× | Shopping |
| Hornbach | 1.7× | Shopping |
| Satire | 2.89× | Literature |
| Vacations | 1.8× | Travel & Leisure |
| Makita | 4.15× | Home & Garden |
| Ariana Grande | 3.16× | Music & Radio |
| Freeware | 1.65× | Technology & Electronics |
| North Rhine-Westphalia | 1.59× | Travel & Leisure |
| Lawn mower | 3.7× | Home & Garden |
| Maine Coon | 2.71× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.74 |
| Patriotism | CONSERVATISM | 1.2 |
| Family Orientation | CONSERVATISM | 1.08 |
| Sports Activity | POWER | 1.06 |
| Indulgence | JOY | 1.05 |
| Need for Security | CONSERVATISM | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 38.2% |
| Austria | 7.6% |
| France | 5.3% |
See Einhell audiences in other countries
More Tools audiences in Germany
Frequently asked questions
How many fans does Einhell have in Germany?
Einhell has an estimated audience of 1,373,637 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Einhell fans?
48.3% of Einhell fans are female, 51.7% are male, with an average age of 40.7 years.
Which brands do Einhell fans like most?
Einhell fans show strongest brand affinity for Hardware store (5.38×), Obi (store) (2.74×), and Stihl (9.14×) over the country average.
Where do Einhell fans live in Germany?
Einhell fans in Germany are most concentrated in Bayern (reach 328,213), Nordrhein-Westfalen (reach 272,139), and Baden-Württemberg (reach 189,773). These three regions account for the largest share of the active audience.
What other brands do Einhell fans also like?
Beyond Einhell itself, the audience over-indexes on Obi (store) (2.74×), Stihl (9.14×), Tagesschau (1.93×), and Forestry (4.48×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Einhell. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.