Knipex Audience in United States

Knipex logo

Knipex has an estimated audience of 367,378 people in United States. 26.5% are female, 73.5% are male, average age 36.0. Top regions: California, Texas, Florida. Top brand affinities: Bassem Youssef, Arizona Diamondbacks, Cantinflas, AutoZone, O'Reilly Auto Parts.

The average Knipex fan in United States is 36.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Bassem Youssef, Arizona Diamondbacks, Cantinflas, with strongest over-indexing on Bassem Youssef (300.81× the country average). Demographically, the Knipex audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Tools

Demographics of Knipex fans

Demographic split for Knipex audience in United States
MetricValue
Female26.5%
Male73.5%
Average age36.0
Estimated audience size367,378

Audience persona

The typical Knipex fan in United States is more male, around 36.0 years old, with strong Need for Security tendencies and a notable affinity for Bassem Youssef.

Top regions in United States

Top regions ranked by reach for Knipex in United States
RegionReachAffinity
California35,6270.88×
Texas29,3280.93×
Florida14,3870.58×
New York12,5430.61×
Illinois12,0350.98×
Ohio10,2830.91×
Pennsylvania9,9610.81×
Michigan9,3630.97×
Georgia9,3250.82×
North Carolina9,3180.84×
Washington8,3251.13×
Tennessee7,8001.06×
Indiana7,2371.08×
Virginia6,6180.74×
Wisconsin6,6091.2×
Missouri6,3531.07×
Arizona6,3250.84×
Colorado6,2711.08×
New Jersey5,6930.61×
Minnesota5,6461.07×
Kentucky5,4651.19×
Alabama5,3061.03×
Massachusetts5,0390.7×
Oregon4,7781.13×
Oklahoma4,6701.14×
Iowa4,2771.41×
Utah4,2381.29×
South Carolina4,2310.77×
Louisiana4,2010.89×
Arkansas3,8471.27×
Kansas3,6481.26×
Maryland3,6340.58×
Nevada2,8530.8×
Connecticut2,7680.75×
Mississippi2,7120.9×
Idaho2,6171.42×
Nebraska2,2991.25×
New Mexico1,8951.03×
West Virginia1,7020.99×
New Hampshire1,4561.01×
Montana1,3811.36×
Maine1,3661.04×
Hawaii1,3650.86×
Alaska1,3241.69×
North Dakota1,2121.61×
South Dakota1,0561.24×
Wyoming8431.55×
Rhode Island8230.7×
Vermont6180.96×
Washington, District of Columbia5190.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Knipex audience
BrandAffinityCategory
Bassem Youssef300.81×Movies & TV
Arizona Diamondbacks39.66×Sports
Cantinflas40.36×Movies & TV
AutoZone4.46×Cars & Mobility
O'Reilly Auto Parts5.78×Cars & Mobility
Menards4.26×Home & Garden
Athens9.6×Travel & Leisure
Eaton Corporation22.15×Business & Career
Wood (magazine)16.66×Business & Career
Advance Auto Parts4.57×Cars & Mobility
Lowe's1.97×Shopping
Mykonos16.28×Travel & Leisure
Porter-Cable17.95×Technology & Electronics
Drill bit4.12×Home & Garden
Marble Slab Creamery16.7×Food & Beverages
Hilti18.17×Home & Garden
Wrench3.16×Home & Garden
Ernest Hemingway11.5×Literature
Olympiacos F.C.35.17×Sports
Christian Walker20.41×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Knipex audience
TraitClusterScore
Need for SecurityCONSERVATISM2.31
PatriotismCONSERVATISM2.21
DIY MentalityTHRILL2.09
Quality AwarenessPREMIUM1.8
Risk AppetiteTHRILL1.74
Convenience OrientationPREMIUM1.66

Worldwide distribution

Worldwide audience distribution share by country for Knipex
CountryShare
United States18.1%
Germany16.0%
United Kingdom6.8%

See Knipex audiences in other countries

More Tools audiences in United States

Frequently asked questions

How many fans does Knipex have in United States?

Knipex has an estimated audience of 367,378 people in United States, concentrated in California and Texas.

What is the gender split and age of Knipex fans?

26.5% of Knipex fans are female, 73.5% are male, with an average age of 36.0 years.

Which brands do Knipex fans like most?

Knipex fans show strongest brand affinity for Bassem Youssef (300.81×), Arizona Diamondbacks (39.66×), and Cantinflas (40.36×) over the country average.

Where do Knipex fans live in United States?

Knipex fans in United States are most concentrated in California (reach 35,627), Texas (reach 29,328), and Florida (reach 14,387). These three regions account for the largest share of the active audience.

What other brands do Knipex fans also like?

Beyond Knipex itself, the audience over-indexes on Arizona Diamondbacks (39.66×), Cantinflas (40.36×), AutoZone (4.46×), and O'Reilly Auto Parts (5.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Knipex. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.