Rascasse Audience Intelligence

Knipex Target Market in United States

A data profile of the people who buy, follow and care about Knipex in United States — modelled from more than twelve digital signal sources. Knipex has an estimated audience of 385,539 people in United States.

#20among Tools in United States#4392among Brand in United States#1593in Home & Garden

The average Knipex fan in United States is 36.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Bassem Youssef, Arizona Diamondbacks, Cantinflas, with strongest over-indexing on Bassem Youssef (300.81× the country average).

Demographically, the Knipex audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Price Sensitivity, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Knipex fan in United States is more male, around 36.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Bassem Youssef.

Category: Home & Garden · Type: Brand · Subtype: Tools

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Knipex profile in United States.

Audience size
386K
in United States
Gender
26.5%♀
73.5% male
Age
36.0
average years
Country rank
#42421
Brand in United States
Fig. 01

Search interest · 12-month trend

+34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Knipex

26.5% are female, 73.5% are male, average age 36.0.

Fig. 02

Gender split

26.5%
Female
73.5%
Male
Demographic split for Knipex audience in United States
MetricValue
Female26.5%
Male73.5%
Average age36.0
Estimated audience size385,539
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Knipex audience in United States
Age bracketShare%
16-1926%
20-2922%
30-3920%
40-4920%
50+12%
Fig. 04

Worldwide distribution

18.5%

of the worldwide Knipex audience comes from United States.

Worldwide audience distribution share by country for Knipex
CountryShare
United States18.5%
Germany16.1%
United Kingdom6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Knipex audience in United States is strongest.

Fig. 05

Top regions by affinity

Knipex customers by region in United States
#RegionReachAffinity×
01Alaska~1K1.67×
02Wyoming<1K1.52×
03North Dakota~1K1.49×
04Idaho~3K1.40×
05Iowa~4K1.38×
06South Dakota~1K1.33×
07Montana~1K1.31×
08Nebraska~2K1.24×
09Utah~4K1.23×
10Arkansas~4K1.22×
11Kansas~3K1.20×
12Kentucky~5K1.16×
13Wisconsin~6K1.14×
14Oklahoma~5K1.11×
15West Virginia~2K1.08×
16Alabama~6K1.07×
17Indiana~7K1.06×
18Oregon~4K1.06×
19Washington~8K1.05×
20Tennessee~8K1.04×
21Colorado~6K1.04×
22New Mexico~2K1.04×
23Missouri~6K1.03×
24Minnesota~5K1.03×
25Maine~1K1.03×
26Mississippi~3K0.98×
27Texas~30K0.97×
28New Hampshire~1K0.97×
29Michigan~9K0.94×
30Illinois~10K0.91×
31Ohio~10K0.89×
32Louisiana~4K0.89×
33Arizona~7K0.87×
34Hawaii~1K0.87×
35California~30K0.86×
36Nevada~3K0.85×
37North Carolina~9K0.81×
38South Carolina~4K0.81×
39Pennsylvania~10K0.79×
40Georgia~9K0.79×
41Connecticut~3K0.78×
42Rhode Island<1K0.76×
43Virginia~7K0.74×
44Delaware<1K0.72×
45Massachusetts~5K0.68×
46Maryland~4K0.63×
47New Jersey~6K0.60×
48Washington, District of Columbia<1K0.60×
49New York~10K0.59×
50Florida~10K0.56×
Fig. 06

Affinity by region

Affinity by region — Knipex, United States
0.56×1.00×1.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Knipex audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Knipex audience
#·InterestCategoryAffinity×
01Bassem YoussefMovies & TV300.81×
02CantinflasMovies & TV40.36×
03Arizona DiamondbacksSports39.66×
04Olympiacos F.C.Sports35.17×
05Eaton CorporationBusiness & Career22.15×
06Christian WalkerSports20.41×
07HiltiHome & Garden18.17×
08Porter-CableTechnology & Electronics17.95×
09Marble Slab CreameryFood & Beverages16.70×
10Wood (magazine)Business & Career16.66×
11MykonosTravel & Leisure16.28×
12Ernest HemingwayLiterature11.50×
13AthensTravel & Leisure9.60×
14O'Reilly Auto PartsCars & Mobility5.78×
15Advance Auto PartsCars & Mobility4.57×
16AutoZoneCars & Mobility4.46×
17MenardsHome & Garden4.26×
18Drill bitHome & Garden4.12×
19WrenchHome & Garden3.16×
20NBASports1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Knipex audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Knipex audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.73×
Pet OwnershipJOY1.57×
Quality AwarenessPREMIUM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Knipex audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.79×
CreativityOPEN0.83×
Convenience OrientationPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Knipex's target market in United States?

Knipex's target market in United States covers an estimated 385,539 people, concentrated in California and Texas.

02

What is the gender split and age of Knipex customers?

26.5% of the Knipex audience are female, 73.5% are male, with an average age of 36.0 years.

03

Which brands do Knipex fans like most?

Knipex fans show strongest brand affinity for Bassem Youssef (300.81×), Arizona Diamondbacks (39.66×), and Cantinflas (40.36×) over the country average.

04

Where do Knipex fans live in United States?

Knipex fans in United States are most concentrated in California (reach ~30K), Texas (reach ~30K), and Florida (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Knipex fans also like?

Beyond Knipex itself, the audience over-indexes on Arizona Diamondbacks (39.66×), Cantinflas (40.36×), AutoZone (4.46×), and O'Reilly Auto Parts (5.78×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Tools audiences in United States

See Knipex audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Knipex. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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