Rascasse Audience Intelligence

Eaton Corporation Target Market in United States

A data profile of the people who buy, follow and care about Eaton Corporation in United States — modelled from more than twelve digital signal sources. Eaton Corporation has an estimated audience of 1,159,841 people in United States.

#2196among Brand in United States#1431in Business & Career

The average Eaton Corporation fan in United States is 43.8 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, Ohio, North Carolina.

Top brand affinities include Obsessed (2009 film), Discount Tire, Solar energy, with strongest over-indexing on Obsessed (2009 film) (16.95× the country average).

Demographically, the Eaton Corporation audience skews more male with an average age of 43.8, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Eaton Corporation fan in United States is more male, around 43.8 years old, with strong Need for Security tendencies and a notable affinity for Obsessed (2009 film).

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Eaton Corporation profile in United States.

Audience size
1.2M
in United States
Gender
17.4%♀
82.6% male
Age
43.8
average years
Country rank
#21372
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Eaton Corporation

17.4% are female, 82.6% are male, average age 43.8.

Fig. 02

Gender split

17.4%
Female
82.6%
Male
Demographic split for Eaton Corporation audience in United States
MetricValue
Female17.4%
Male82.6%
Average age43.8
Estimated audience size1,159,841
Fig. 03

Age distribution

Ø 43.8
average years
Age distribution of the Eaton Corporation audience in United States
Age bracketShare%
16-1910%
20-2915%
30-3920%
40-4925%
50+29%
Fig. 04

Worldwide distribution

44.4%

of the worldwide Eaton Corporation audience comes from United States.

Worldwide audience distribution share by country for Eaton Corporation
CountryShare
United States44.4%
Canada6.0%
Mexico5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Eaton Corporation audience in United States is strongest.

Fig. 05

Top regions by affinity

Eaton Corporation customers by region in United States
#RegionReachAffinity×
01Wisconsin~70K3.81×
02Colorado~60K3.36×
03Ohio~100K3.02×
04South Carolina~50K2.69×
05North Carolina~90K2.67×
06Indiana~40K1.71×
07Michigan~50K1.67×
08Wyoming~2K1.33×
09Illinois~50K1.26×
10Nebraska~7K1.18×
11Texas~100K1.16×
12Mississippi~10K1.13×
13Pennsylvania~40K1.12×
14New Hampshire~5K1.12×
15Washington, District of Columbia~4K1.09×
16Rhode Island~4K1.06×
17Maryland~20K1.02×
18New Mexico~6K0.99×
19Iowa~9K0.94×
20Virginia~20K0.89×
21Tennessee~20K0.87×
22New York~50K0.77×
23Oregon~10K0.77×
24Connecticut~8K0.74×
25South Dakota~2K0.74×
26Maine~3K0.73×
27Missouri~10K0.72×
28North Dakota~2K0.71×
29Alaska~2K0.70×
30Minnesota~10K0.68×
31Kansas~6K0.66×
32Montana~2K0.65×
33Kentucky~9K0.62×
34California~80K0.61×
35Georgia~20K0.61×
36Arizona~10K0.61×
37Washington~10K0.61×
38Massachusetts~10K0.61×
39Louisiana~9K0.61×
40West Virginia~3K0.61×
41Idaho~3K0.59×
42Delaware~2K0.59×
43Nevada~6K0.58×
44Utah~6K0.57×
45Arkansas~5K0.57×
46Hawaii~3K0.55×
47Oklahoma~7K0.54×
48Alabama~8K0.53×
49New Jersey~10K0.51×
50Florida~30K0.43×
Fig. 06

Affinity by region

Affinity by region — Eaton Corporation, United States
0.43×1.00×3.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Eaton Corporation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Eaton Corporation audience
#·InterestCategoryAffinity×
01Photochromic lensHealth21.60×
02Obsessed (2009 film)Movies & TV16.95×
03Volvo TrucksCars & Mobility16.06×
04Goodyear Tire and Rubber CompanyCars & Mobility12.06×
05VolvoCars & Mobility8.72×
06Discount TireShopping6.63×
07Air pollutionHealth6.45×
08Suspension (vehicle)Cars & Mobility6.20×
09Solar energyHome & Garden5.61×
10Lawn mowerHome & Garden5.09×
11Public transportCars & Mobility4.90×
12Rail transportTravel & Leisure4.69×
13FedExBusiness & Career4.58×
14Advance Auto PartsCars & Mobility3.99×
15O'Reilly Auto PartsCars & Mobility3.96×
16Used carCars & Mobility3.91×
17AutoZoneCars & Mobility3.55×
18Wendy'sFood & Beverages2.97×
19SUVsCars & Mobility2.76×
20Donald TrumpPolitics & Society1.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Eaton Corporation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Eaton Corporation audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.13×
Career OrientationPOWER1.87×
PatriotismCONSERVATISM1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Eaton Corporation audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.57×
Design AffinityPREMIUM0.65×
CreativityOPEN0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Eaton Corporation's target market in United States?

Eaton Corporation's target market in United States covers an estimated 1,159,841 people, concentrated in Texas and Ohio.

02

What is the gender split and age of Eaton Corporation customers?

17.4% of the Eaton Corporation audience are female, 82.6% are male, with an average age of 43.8 years.

03

Which brands do Eaton Corporation fans like most?

Eaton Corporation fans show strongest brand affinity for Obsessed (2009 film) (16.95×), Discount Tire (6.63×), and Solar energy (5.61×) over the country average.

04

Where do Eaton Corporation fans live in United States?

Eaton Corporation fans in United States are most concentrated in Texas (reach ~100K), Ohio (reach ~100K), and North Carolina (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Eaton Corporation fans also like?

Beyond Eaton Corporation itself, the audience over-indexes on Discount Tire (6.63×), Solar energy (5.61×), AutoZone (3.55×), and FedEx (4.58×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Eaton Corporation audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Eaton Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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