Eaton Corporation Audience in United States
Eaton Corporation has an estimated audience of 1,136,733 people in United States. 17.4% are female, 82.6% are male, average age 43.8. Top brand affinities: Israel, Vocal harmony, Hipster, Tipsy Elves, Governor of Michigan.
Top brand affinities include Israel, Vocal harmony, Hipster, with strongest over-indexing on Israel (6.17× the country average). Demographically, the Eaton Corporation audience skews more male with an average age of 43.8, and over-indexes on personality traits such as Quality Awareness, Need for Security.
Category: Business & Career · Type: Brand
Demographics of Eaton Corporation fans
| Metric | Value |
|---|---|
| Female | 17.4% |
| Male | 82.6% |
| Average age | 43.8 |
| Estimated audience size | 1,136,733 |
Audience persona
The typical Eaton Corporation fan in United States is more male, around 43.8 years old, with strong Quality Awareness tendencies and a notable affinity for Israel.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 6.17× | Travel & Leisure |
| Vocal harmony | 12.6× | Music & Radio |
| Hipster | 20.38× | Politics & Society |
| Tipsy Elves | 19.85× | Shopping |
| Governor of Michigan | 12.95× | Politics & Society |
| New Heliopolis City | 78.64× | Travel & Leisure |
| Goop | 6.82× | Internet & Social Media |
| Wok | 7.62× | Food & Beverages |
| Urban Outfitters | 1.91× | Shopping |
| Electrolyte | 4.73× | Health |
| Cherish (group) | 10.87× | Music & Radio |
| No Escape (1994 film) | 10.42× | Movies & TV |
| Jeep Grand Cherokee (WJ) | 5.73× | Cars & Mobility |
| Google Home | 5.93× | Technology & Electronics |
| N1 road (South Africa) | 3.78× | Travel & Leisure |
| Minnesota | 1.56× | Travel & Leisure |
| El Paso County, Colorado | 11.39× | Travel & Leisure |
| Keith Stanfield | 5.76× | Movies & TV |
| Fairy godmother | 6.5× | Literature |
| Mathcore | 6.95× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.65 |
| Need for Security | CONSERVATISM | 1.53 |
| Career Orientation | POWER | 1.49 |
| Risk Appetite | THRILL | 1.35 |
| DIY Mentality | THRILL | 1.26 |
| Convenience Orientation | PREMIUM | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 44.6% |
| Canada | 6.1% |
| France | 5.1% |
See Eaton Corporation audiences in other countries
More Business & Career audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for Eaton Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.