Rascasse Audience Intelligence

Athens Audience in United States

A data profile of the people who buy, follow and care about Athens in United States — modelled from more than twelve digital signal sources. Athens has an estimated audience of 6,540,498 people in United States.

#81among City in United States#346among POI in United States#448in Travel & Leisure

The average Athens fan in United States is 40.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Georgia, Texas.

Top brand affinities include Obsessed (2009 film), Wawa Inc., FIFA World Cup, with strongest over-indexing on Obsessed (2009 film) (10.88× the country average).

Demographically, the Athens audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Patriotism, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Athens fan in United States is more female, around 40.1 years old, with strong Patriotism tendencies and a notable affinity for Obsessed (2009 film).

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Athens profile in United States.

Audience size
6.5M
in United States
Gender
56.2%♀
43.8% male
Age
40.1
average years
Country rank
#5324
POI in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Athens fans

56.2% are female, 43.8% are male, average age 40.1.

Fig. 02

Gender split

56.2%
Female
43.8%
Male
Demographic split for Athens audience in United States
MetricValue
Female56.2%
Male43.8%
Average age40.1
Estimated audience size6,540,498
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Athens audience in United States
Age bracketShare%
16-1919%
20-2918%
30-3919%
40-4922%
50+23%
Fig. 04

Worldwide distribution

20.5%

of the worldwide Athens audience comes from United States.

Worldwide audience distribution share by country for Athens
CountryShare
United States20.5%
Greece14.6%
Italy6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Athens audience in United States is strongest.

Fig. 05

Top regions by affinity

Athens fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~800K3.88×
02Alabama~300K3.36×
03Tennessee~300K1.99×
04New Hampshire~40K1.56×
05Ohio~300K1.51×
06Massachusetts~200K1.47×
07Vermont~20K1.44×
08West Virginia~40K1.42×
09Maine~30K1.27×
10Washington, District of Columbia~20K1.25×
11California~800K1.16×
12New York~400K1.15×
13Texas~600K1.10×
14Washington~100K1.00×
15Illinois~200K0.99×
16Virginia~200K0.99×
17Wisconsin~100K0.97×
18Florida~400K0.96×
19South Carolina~90K0.93×
20Alaska~10K0.93×
21New Jersey~200K0.92×
22Arizona~100K0.90×
23North Carolina~200K0.89×
24Michigan~200K0.88×
25Indiana~100K0.85×
26Maryland~100K0.85×
27Arkansas~50K0.85×
28Rhode Island~20K0.85×
29Pennsylvania~200K0.83×
30Colorado~80K0.79×
31Kentucky~60K0.78×
32Connecticut~50K0.77×
33Hawaii~20K0.77×
34Oregon~60K0.75×
35Utah~40K0.75×
36Minnesota~70K0.74×
37Kansas~40K0.73×
38Montana~10K0.73×
39Mississippi~40K0.72×
40Idaho~20K0.72×
41Louisiana~60K0.71×
42Missouri~70K0.68×
43New Mexico~20K0.68×
44Oklahoma~50K0.65×
45Nevada~40K0.65×
46North Dakota~9K0.65×
47Nebraska~20K0.64×
48Delaware~10K0.64×
49South Dakota~10K0.63×
50Iowa~30K0.62×
Fig. 06

Affinity by region

Affinity by region — Athens, United States
0.62×1.00×3.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Athens audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Athens audience
#·InterestCategoryAffinity×
01AlicanteTravel & Leisure25.83×
02ZakynthosTravel & Leisure17.39×
03Obsessed (2009 film)Movies & TV10.88×
04Philadelphia PhilliesSports3.61×
05Anne HathawayMovies & TV2.87×
06Wawa Inc.Shopping2.85×
07City BankBusiness & Career2.82×
08Solar energyHome & Garden2.46×
09FedExBusiness & Career2.24×
10InnovationBusiness & Career2.15×
11Renewable energyBusiness & Career2.14×
12United Parcel ServiceBusiness & Career2.05×
13Scooby-DooMovies & TV2.05×
14High schoolBusiness & Career1.99×
15FIFA World CupSports1.82×
16Real propertyHome & Garden1.76×
17Electric guitarMusic & Radio1.69×
18Mortgage loansBusiness & Career1.64×
19Nordstrom rackFashion & Accessoires1.60×
20Home AppliancesHome & Garden1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Athens audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Athens audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.77×
TravellingTHRILL1.38×
IndulgenceJOY1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Athens audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.84×
TraditionCONSERVATISM0.88×
MindfulnessBALANCE0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Athens have in United States?

Athens has an estimated audience of 6,540,498 people in United States, concentrated in California and Georgia.

02

What is the gender split and age of Athens fans?

56.2% of Athens fans are female, 43.8% are male, with an average age of 40.1 years.

03

Which brands do Athens fans like most?

Athens fans show strongest brand affinity for Obsessed (2009 film) (10.88×), Wawa Inc. (2.85×), and FIFA World Cup (1.82×) over the country average.

04

Where do Athens fans live in United States?

Athens fans in United States are most concentrated in California (reach ~800K), Georgia (reach ~800K), and Texas (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Athens fans also like?

Beyond Athens itself, the audience over-indexes on Wawa Inc. (2.85×), FIFA World Cup (1.82×), Solar energy (2.46×), and Alicante (25.83×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Athens audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Athens. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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