Athens Audience in United States

Athens has an estimated audience of 6,540,498 people in United States. 56.2% are female, 43.8% are male, average age 40.1. Top regions: California, Georgia, Texas. Top brand affinities: Kia Sportage, Houston Astros, Obsessed (2009 film), Alicante, Los Angeles Dodgers.

The average Athens fan in United States is 40.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Georgia, Texas. Top brand affinities include Kia Sportage, Houston Astros, Obsessed (2009 film), with strongest over-indexing on Kia Sportage (23.04× the country average). Demographically, the Athens audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Travelling, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Athens fans

Demographic split for Athens audience in United States
MetricValue
Female56.2%
Male43.8%
Average age40.1
Estimated audience size6,540,498

Audience persona

The typical Athens fan in United States is more female, around 40.1 years old, with strong Travelling tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Athens in United States
RegionReachAffinity
California933,6141.3×
Georgia659,1083.27×
Texas619,9801.1×
New York466,2241.28×
Florida465,5591.05×
Ohio266,7051.32×
Illinois229,6911.05×
Alabama213,4072.34×
Massachusetts211,2511.64×
Tennessee204,3691.56×
Pennsylvania189,8560.86×
North Carolina187,3270.95×
Virginia170,0851.07×
New Jersey169,0131.02×
Michigan152,3010.89×
Washington144,4871.1×
Arizona132,3980.99×
Maryland103,1480.92×
Indiana101,1290.85×
South Carolina95,0170.97×
Colorado88,3760.86×
Wisconsin84,0570.85×
Missouri75,1940.71×
Minnesota73,5130.78×
Louisiana61,8010.73×
Kentucky61,2210.75×
Oregon60,2330.8×
Connecticut53,0870.81×
Oklahoma49,8170.69×
Utah45,0500.77×
Nevada44,4070.7×
Arkansas43,1320.8×
New Hampshire42,2571.64×
Mississippi38,4460.71×
Kansas38,0930.74×
Iowa34,0530.63×
West Virginia32,9851.08×
Washington, District of Columbia26,2261.33×
Maine26,1601.12×
Idaho23,3040.71×
New Mexico22,4730.69×
Hawaii22,2070.79×
Nebraska20,3810.62×
Rhode Island17,7710.85×
Vermont16,2431.41×
Alaska12,8070.92×
Montana12,7640.7×
Delaware11,4830.64×
South Dakota8,1270.54×
North Dakota7,7580.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Athens audience
BrandAffinityCategory
Kia Sportage23.04×Cars & Mobility
Houston Astros7.4×Sports
Obsessed (2009 film)10.61×Movies & TV
Alicante44.24×Travel & Leisure
Los Angeles Dodgers5.1×Sports
Honda HR-V15.71×Cars & Mobility
Scooby-Doo3.04×Movies & TV
Hobby Lobby2×Home & Garden
Wawa Inc.2.76×Shopping
Pre-school playgroup16.76×Kids & Family
Wizz Air22.06×Travel & Leisure
FIFA World Cup1.85×Sports
Aldi1.81×Shopping
southwest airlines2.53×Travel & Leisure
House music2.82×Music & Radio
High school2.43×Business & Career
Wells Fargo1.67×Business & Career
Real property2.29×Home & Garden
Jeep Grand Cherokee4.64×Cars & Mobility
MSN1.69×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Athens audience
TraitClusterScore
TravellingTHRILL1.5
PatriotismCONSERVATISM1.48
Luxury OrientationPREMIUM1.4
SustainabilityBALANCE1.26
Sports ActivityPOWER1.26
Quality AwarenessPREMIUM1.25

Worldwide distribution

Worldwide audience distribution share by country for Athens
CountryShare
United States20.5%
Greece14.6%
Italy6.1%

See Athens audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Athens have in United States?

Athens has an estimated audience of 6,540,498 people in United States, concentrated in California and Georgia.

What is the gender split and age of Athens fans?

56.2% of Athens fans are female, 43.8% are male, with an average age of 40.1 years.

Which brands do Athens fans like most?

Athens fans show strongest brand affinity for Kia Sportage (23.04×), Houston Astros (7.4×), and Obsessed (2009 film) (10.61×) over the country average.

Where do Athens fans live in United States?

Athens fans in United States are most concentrated in California (reach 933,614), Georgia (reach 659,108), and Texas (reach 619,980). These three regions account for the largest share of the active audience.

What other brands do Athens fans also like?

Beyond Athens itself, the audience over-indexes on Houston Astros (7.4×), Obsessed (2009 film) (10.61×), Alicante (44.24×), and Los Angeles Dodgers (5.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Athens. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.