Athens Audience in United States

Athens logo

Athens has an estimated audience of 6,540,498 people in United States. 56.2% are female, 43.8% are male, average age 40.1. Top regions: California, Georgia, Texas. Top brand affinities: Elina Svitolina, Elsword, Home construction, Corona (band), JDSU.

The average Athens fan in United States is 40.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Georgia, Texas. Top brand affinities include Elina Svitolina, Elsword, Home construction, with strongest over-indexing on Elina Svitolina (21.99× the country average). Demographically, the Athens audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Travelling, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Athens fans

Demographic split for Athens audience in United States
MetricValue
Female56.2%
Male43.8%
Average age40.1
Estimated audience size6,540,498

Audience persona

The typical Athens fan in United States is more female, around 40.1 years old, with strong Travelling tendencies and a notable affinity for Elina Svitolina.

Top regions in United States

Top regions ranked by reach for Athens in United States
RegionReachAffinity
California933,6141.3×
Georgia659,1083.27×
Texas619,9801.1×
New York466,2241.28×
Florida465,5591.05×
Ohio266,7051.32×
Illinois229,6911.05×
Alabama213,4072.34×
Massachusetts211,2511.64×
Tennessee204,3691.56×
Pennsylvania189,8560.86×
North Carolina187,3270.95×
Virginia170,0851.07×
New Jersey169,0131.02×
Michigan152,3010.89×
Washington144,4871.1×
Arizona132,3980.99×
Maryland103,1480.92×
Indiana101,1290.85×
South Carolina95,0170.97×
Colorado88,3760.86×
Wisconsin84,0570.85×
Missouri75,1940.71×
Minnesota73,5130.78×
Louisiana61,8010.73×
Kentucky61,2210.75×
Oregon60,2330.8×
Connecticut53,0870.81×
Oklahoma49,8170.69×
Utah45,0500.77×
Nevada44,4070.7×
Arkansas43,1320.8×
New Hampshire42,2571.64×
Mississippi38,4460.71×
Kansas38,0930.74×
Iowa34,0530.63×
West Virginia32,9851.08×
Washington, District of Columbia26,2261.33×
Maine26,1601.12×
Idaho23,3040.71×
New Mexico22,4730.69×
Hawaii22,2070.79×
Nebraska20,3810.62×
Rhode Island17,7710.85×
Vermont16,2431.41×
Alaska12,8070.92×
Montana12,7640.7×
Delaware11,4830.64×
South Dakota8,1270.54×
North Dakota7,7580.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Athens audience
BrandAffinityCategory
Elina Svitolina21.99×Sports
Elsword23.04×Games
Home construction1.67×Home & Garden
Corona (band)4.7×Music & Radio
JDSU2.23×Business & Career
Staycation2.36×Home & Garden
Google Wallet4.28×Technology & Electronics
Voter registration2.79×Politics & Society
Kendra Scott1.68×Fashion & Accessoires
Halsey, Oregon4.1×Travel & Leisure
Meals on Wheels2.85×Food & Beverages
Urban horticulture1.64×Home & Garden
Electrolyte2.13×Health
Panama1.66×Travel & Leisure
Noodle (Gorillaz)1.51×Music & Radio
Cam Ward1.55×Sports
Home staging2.1×Home & Garden
Hiba Tawaji44.24×Music & Radio
Guy Penrod6.1×Music & Radio
N1 road (South Africa)1.56×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Athens audience
TraitClusterScore
TravellingTHRILL1.5
PatriotismCONSERVATISM1.48
Luxury OrientationPREMIUM1.4
SustainabilityBALANCE1.26
Sports ActivityPOWER1.26
Quality AwarenessPREMIUM1.25

Worldwide distribution

Worldwide audience distribution share by country for Athens
CountryShare
United States20.5%
Greece14.6%
Italy6.1%

See Athens audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Athens have in United States?

Athens has an estimated audience of 6,540,498 people in United States, concentrated in California and Georgia.

What is the gender split and age of Athens fans?

56.2% of Athens fans are female, 43.8% are male, with an average age of 40.1 years.

Which brands do Athens fans like most?

Athens fans show strongest brand affinity for Elina Svitolina (21.99×), Elsword (23.04×), and Home construction (1.67×) over the country average.

Where do Athens fans live in United States?

Athens fans in United States are most concentrated in California (reach 933,614), Georgia (reach 659,108), and Texas (reach 619,980). These three regions account for the largest share of the active audience.

What other brands do Athens fans also like?

Beyond Athens itself, the audience over-indexes on Elsword (23.04×), Home construction (1.67×), Corona (band) (4.7×), and JDSU (2.23×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Athens. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.