Rascasse Audience Intelligence

Porter-Cable Target Market in United States

A data profile of the people who buy, follow and care about Porter-Cable in United States — modelled from more than twelve digital signal sources. Porter-Cable has an estimated audience of 829,026 people in United States.

#2749among Brand in United States#802in Technology & Electronics

The average Porter-Cable fan in United States is 44.7 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Obsessed (2009 film), Makita, Lawn mower, with strongest over-indexing on Obsessed (2009 film) (17.01× the country average).

Demographically, the Porter-Cable audience skews more male with an average age of 44.7, and over-indexes on personality traits such as Need for Security, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Porter-Cable fan in United States is more male, around 44.7 years old, with strong Need for Security tendencies and a notable affinity for Obsessed (2009 film).

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Porter-Cable profile in United States.

Audience size
829K
in United States
Gender
19.3%♀
80.7% male
Age
44.7
average years
Country rank
#26817
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Porter-Cable

19.3% are female, 80.7% are male, average age 44.7.

Fig. 02

Gender split

19.3%
Female
80.7%
Male
Demographic split for Porter-Cable audience in United States
MetricValue
Female19.3%
Male80.7%
Average age44.7
Estimated audience size829,026
Fig. 03

Age distribution

Ø 44.7
average years
Age distribution of the Porter-Cable audience in United States
Age bracketShare%
16-198%
20-2916%
30-3920%
40-4924%
50+32%
Fig. 04

Worldwide distribution

87.2%

of the worldwide Porter-Cable audience comes from United States.

Worldwide audience distribution share by country for Porter-Cable
CountryShare
United States87.2%
Canada8.4%
Japan1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Porter-Cable audience in United States is strongest.

Fig. 05

Top regions by affinity

Porter-Cable customers by region in United States
#RegionReachAffinity×
01West Virginia~6K1.59×
02Tennessee~20K1.39×
03Kentucky~10K1.34×
04Alabama~20K1.33×
05Oklahoma~10K1.29×
06Arkansas~9K1.26×
07Maine~4K1.21×
08Louisiana~10K1.20×
09North Carolina~30K1.19×
10Ohio~30K1.15×
11Mississippi~8K1.15×
12South Carolina~10K1.14×
13Missouri~20K1.13×
14Iowa~8K1.11×
15Kansas~7K1.11×
16Michigan~20K1.08×
17Idaho~4K1.08×
18Indiana~20K1.07×
19New Mexico~4K1.07×
20Vermont~2K1.06×
21Montana~2K1.04×
22New Hampshire~3K1.03×
23Alaska~2K1.02×
24Pennsylvania~30K1.01×
25South Dakota~2K0.98×
26North Dakota~2K0.98×
27Oregon~9K0.95×
28Nebraska~4K0.94×
29Delaware~2K0.94×
30Texas~70K0.93×
31Georgia~20K0.93×
32Washington~20K0.93×
33Wisconsin~10K0.93×
34Colorado~10K0.91×
35Connecticut~8K0.90×
36Rhode Island~2K0.90×
37Virginia~20K0.89×
38Hawaii~3K0.88×
39Utah~6K0.86×
40Minnesota~10K0.85×
41Washington, District of Columbia~2K0.85×
42Arizona~10K0.83×
43Massachusetts~10K0.79×
44Nevada~6K0.79×
45Florida~40K0.77×
46Illinois~20K0.77×
47Maryland~10K0.74×
48New York~30K0.69×
49New Jersey~10K0.68×
50California~60K0.61×
Fig. 06

Affinity by region

Affinity by region — Porter-Cable, United States
0.61×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Porter-Cable audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Porter-Cable audience
#·InterestCategoryAffinity×
01FestoolHome & Garden33.36×
02MakitaHome & Garden28.50×
03Lamborghini GallardoCars & Mobility24.35×
04Obsessed (2009 film)Movies & TV17.01×
05Circular sawHome & Garden14.10×
06Weber GrillsHome & Garden13.00×
07StihlHome & Garden12.74×
08Lawn mowerHome & Garden9.68×
09Pressure washerHome & Garden6.40×
10Discount TireShopping5.32×
11Air pollutionHealth4.95×
12Hardware storeHome & Garden4.76×
13Solar energyHome & Garden4.76×
14Used carCars & Mobility3.15×
15MenardsHome & Garden3.13×
16AutoZoneCars & Mobility2.89×
17Dollar GeneralShopping2.33×
18EBayShopping2.32×
19Home improvementHome & Garden2.21×
20Donald TrumpPolitics & Society1.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Porter-Cable audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Porter-Cable audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.96×
DIY MentalityTHRILL2.28×
PatriotismCONSERVATISM1.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Porter-Cable audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.68×
Luxury OrientationPREMIUM0.75×
Healthy LifestyleBALANCE0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Porter-Cable's target market in United States?

Porter-Cable's target market in United States covers an estimated 829,026 people, concentrated in Texas and California.

02

What is the gender split and age of Porter-Cable customers?

19.3% of the Porter-Cable audience are female, 80.7% are male, with an average age of 44.7 years.

03

Which brands do Porter-Cable fans like most?

Porter-Cable fans show strongest brand affinity for Obsessed (2009 film) (17.01×), Makita (28.5×), and Lawn mower (9.68×) over the country average.

04

Where do Porter-Cable fans live in United States?

Porter-Cable fans in United States are most concentrated in Texas (reach ~70K), California (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Porter-Cable fans also like?

Beyond Porter-Cable itself, the audience over-indexes on Makita (28.5×), Lawn mower (9.68×), Festool (33.36×), and Discount Tire (5.32×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Porter-Cable audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Porter-Cable. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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