Porter-Cable Audience in United States
Porter-Cable has an estimated audience of 828,054 people in United States. 19.3% are female, 80.7% are male, average age 44.7. Top brand affinities: Israel, Academy Award for Best Original Score, Kajang, Jeep Grand Cherokee (WJ), Iyanla Vanzant.
Top brand affinities include Israel, Academy Award for Best Original Score, Kajang, with strongest over-indexing on Israel (4.64× the country average). Demographically, the Porter-Cable audience skews more male with an average age of 44.7, and over-indexes on personality traits such as Need for Security, DIY Mentality.
Category: Technology & Electronics · Type: Brand
Demographics of Porter-Cable fans
| Metric | Value |
|---|---|
| Female | 19.3% |
| Male | 80.7% |
| Average age | 44.7 |
| Estimated audience size | 828,054 |
Audience persona
The typical Porter-Cable fan in United States is more male, around 44.7 years old, with strong Need for Security tendencies and a notable affinity for Israel.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 4.64× | Travel & Leisure |
| Academy Award for Best Original Score | 20× | Movies & TV |
| Kajang | 16.93× | Travel & Leisure |
| Jeep Grand Cherokee (WJ) | 4.81× | Cars & Mobility |
| Iyanla Vanzant | 10.74× | Business & Career |
| N1 road (South Africa) | 2.93× | Travel & Leisure |
| Pro-Ject | 2.4× | Music & Radio |
| Monogram | 2.2× | Home & Garden |
| MK | 2.36× | Music & Radio |
| Wikia | 1.9× | Internet & Social Media |
| Lulu 黃路梓茵 | 1.5× | Movies & TV |
| Home staging | 2.7× | Home & Garden |
| Equinix | 7.08× | Business & Career |
| ABC 7 Chicago | 2.18× | Movies & TV |
| Hog Hunting | 1.73× | Sports |
| Eagan, Minnesota | 8.86× | Shopping |
| Jeep Wagoneer | 2.76× | Cars & Mobility |
| Keeper (password manager) | 3.06× | Technology & Electronics |
| Louis IX of France | 12.06× | Politics & Society |
| Keith Stanfield | 2.97× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.22 |
| DIY Mentality | THRILL | 1.82 |
| Risk Appetite | THRILL | 1.64 |
| Extroversion | THRILL | 1.46 |
| Family Orientation | CONSERVATISM | 1.34 |
| Convenience Orientation | PREMIUM | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 87.2% |
| Canada | 8.4% |
| Japan | 1.4% |
See Porter-Cable audiences in other countries
More Technology & Electronics audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for Porter-Cable. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.