Barrel Audience in Germany

Barrel has an estimated audience of 380,864 people in Germany. 33.3% are female, 66.7% are male, average age 40.2. Top brand affinities: Malt whisky, Jotex, Single malt whisky, Satire, Single malt scotch.

Top brand affinities include Malt whisky, Jotex, Single malt whisky, with strongest over-indexing on Malt whisky (35.96× the country average). Demographically, the Barrel audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Quality Awareness, Urban Lifestyle.

Category: Politics & Society · Type: Topic

Demographics of Barrel fans

Demographic split for Barrel audience in Germany
MetricValue
Female33.3%
Male66.7%
Average age40.2
Estimated audience size380,864

Audience persona

The typical Barrel fan in Germany is more male, around 40.2 years old, with strong Quality Awareness tendencies and a notable affinity for Malt whisky.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Barrel audience
BrandAffinityCategory
Malt whisky35.96×Food & Beverages
Jotex78.71×Shopping
Single malt whisky20.43×Food & Beverages
Satire8.81×Literature
Single malt scotch34.05×Food & Beverages
Drinking establishment14.53×Food & Beverages
Allgäu8.79×Travel & Leisure
German television comedy8.27×Movies & TV
The Glenlivet distillery31.64×Food & Beverages
Scotch whisky8.83×Food & Beverages
Chivas Regal20.85×Food & Beverages
Distilled beverage3.59×Food & Beverages
Whisky4.79×Food & Beverages
Jameson Irish Whiskey16.25×Food & Beverages
Livemusic3.33×Music & Radio
Western Union4.1×Business & Career
Johnnie Walker12.05×Food & Beverages
Glenfiddich14.95×Food & Beverages
Pets1.7×Pets & Animals
Lake Constance7.71×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Barrel audience
TraitClusterScore
Quality AwarenessPREMIUM1.63
Urban LifestyleOPEN1.54
Pet OwnershipJOY1.51
TravellingTHRILL1.47
Sports ActivityPOWER1.47
Healthy LifestyleBALANCE1.43

Worldwide distribution

Worldwide audience distribution share by country for Barrel
CountryShare
United States33.6%
United Kingdom8.4%
Taiwan4.6%

See Barrel audiences in other countries

More Politics & Society audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for Barrel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.