Barrel Audience in Germany
Barrel has an estimated audience of 380,864 people in Germany. 33.3% are female, 66.7% are male, average age 40.2. Top brand affinities: Haberler, Unique Gifts, Birthday Gifts, Artistic inspiration, Dog breed.
Top brand affinities include Haberler, Unique Gifts, Birthday Gifts, with strongest over-indexing on Haberler (6.26× the country average). Demographically, the Barrel audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Quality Awareness, Urban Lifestyle.
Category: Politics & Society · Type: Topic
Demographics of Barrel fans
| Metric | Value |
|---|---|
| Female | 33.3% |
| Male | 66.7% |
| Average age | 40.2 |
| Estimated audience size | 380,864 |
Audience persona
The typical Barrel fan in Germany is more male, around 40.2 years old, with strong Quality Awareness tendencies and a notable affinity for Haberler.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Haberler | 6.26× | News |
| Unique Gifts | 5.15× | Shopping |
| Birthday Gifts | 5.59× | Kids & Family |
| Artistic inspiration | 2.38× | Arts & Culture |
| Dog breed | 1.66× | Pets & Animals |
| Home construction | 1.57× | Home & Garden |
| Progressive rock | 2.52× | Music & Radio |
| Business English | 3.5× | Business & Career |
| Esra Erol | 6.35× | Movies & TV |
| Pillow | 1.55× | Home & Garden |
| Natural rubber | 2.14× | Cars & Mobility |
| Muk-bang | 16.83× | Food & Beverages |
| Eco Friendly Living | 2.64× | Home & Garden |
| Sixx | 2.14× | Movies & TV |
| Minestrone | 1.73× | Food & Beverages |
| Nurse education | 1.65× | Kids & Family |
| Kyung Hee University | 9.25× | Business & Career |
| Ethnic studies | 16.25× | Business & Career |
| Stucco | 1.51× | Home & Garden |
| Graham Greene (actor) | 2.24× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.63 |
| Urban Lifestyle | OPEN | 1.54 |
| Pet Ownership | JOY | 1.51 |
| Travelling | THRILL | 1.47 |
| Sports Activity | POWER | 1.47 |
| Healthy Lifestyle | BALANCE | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.6% |
| United Kingdom | 8.4% |
| Taiwan | 4.6% |
See Barrel audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Barrel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.