Rascasse Audience Intelligence

Barrel Audience in Germany

A data profile of the people who buy, follow and care about Barrel in Germany — modelled from more than twelve digital signal sources. Barrel has an estimated audience of 380,864 people in Germany.

#5425among Topic in Germany#705in Politics & Society

The average Barrel fan in Germany is 40.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Malt whisky, Single malt whisky, The Glenlivet distillery, with strongest over-indexing on Malt whisky (38.87× the country average).

Demographically, the Barrel audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Community Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Barrel fan in Germany is more male, around 40.2 years old, with strong Community Orientation tendencies and a notable affinity for Malt whisky.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Barrel profile in Germany.

Audience size
381K
in Germany
Gender
33.3%♀
66.7% male
Age
40.2
average years
Country rank
#14572
Topic in Germany
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Barrel fans

33.3% are female, 66.7% are male, average age 40.2.

Fig. 02

Gender split

33.3%
Female
66.7%
Male
Demographic split for Barrel audience in Germany
MetricValue
Female33.3%
Male66.7%
Average age40.2
Estimated audience size380,864
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Barrel audience in Germany
Age bracketShare%
16-1916%
20-2918%
30-3922%
40-4926%
50+18%
Fig. 04

Worldwide distribution

1.7%

of the worldwide Barrel audience comes from Germany.

Worldwide audience distribution share by country for Barrel
CountryShare
United States33.6%
United Kingdom8.4%
Taiwan4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Barrel audience in Germany is strongest.

Fig. 05

Top regions by affinity

Barrel fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~20K2.36×
02Bayern~70K1.10×
03Rheinland-Pfalz~20K1.07×
04Baden-Württemberg~50K1.05×
05Hessen~30K1.02×
06Niedersachsen~40K0.99×
07Nordrhein-Westfalen~80K0.97×
08Bremen~3K0.96×
09Hamburg~8K0.95×
10Sachsen~20K0.94×
11Saarland~4K0.92×
12Berlin~20K0.89×
13Schleswig-Holstein~10K0.87×
14Brandenburg~10K0.86×
15Sachsen-Anhalt~9K0.86×
16Mecklenburg-Vorpommern~6K0.83×
Fig. 06

Affinity by region

Affinity by region — Barrel, Germany
0.83×1.00×2.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Barrel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Barrel audience
#·InterestCategoryAffinity×
01The Glenlivet distilleryFood & Beverages50.03×
02Malt whiskyFood & Beverages38.87×
03Single malt scotchFood & Beverages31.46×
04Jameson Irish WhiskeyFood & Beverages31.42×
05Chivas RegalFood & Beverages31.18×
06Piña coladaFood & Beverages22.79×
07Single malt whiskyFood & Beverages21.64×
08Hendrick's GinFood & Beverages19.45×
09Scotch whiskyFood & Beverages14.78×
10Drinking establishmentFood & Beverages14.69×
11GlenfiddichFood & Beverages14.07×
12HennessyFood & Beverages13.05×
13Johnnie WalkerFood & Beverages12.90×
14TequilaFood & Beverages9.97×
15Non-alcoholic beverageFood & Beverages6.53×
16WhiskyFood & Beverages4.57×
17Distilled beverageFood & Beverages3.08×
18TransfermarktSports2.67×
19Müller (company)Food & Beverages2.15×
20TagesschauMovies & TV2.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Barrel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Barrel audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.72×
IndulgenceJOY1.72×
Convenience OrientationPREMIUM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Barrel audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.72×
MindfulnessBALANCE0.79×
Social Media UsageJOY0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Barrel have in Germany?

Barrel has an estimated audience of 380,864 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Barrel fans?

33.3% of Barrel fans are female, 66.7% are male, with an average age of 40.2 years.

03

Which brands do Barrel fans like most?

Barrel fans show strongest brand affinity for Malt whisky (38.87×), Single malt whisky (21.64×), and The Glenlivet distillery (50.03×) over the country average.

04

Where do Barrel fans live in Germany?

Barrel fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~70K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Barrel fans also like?

Beyond Barrel itself, the audience over-indexes on Single malt whisky (21.64×), The Glenlivet distillery (50.03×), Scotch whisky (14.78×), and Jameson Irish Whiskey (31.42×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Barrel audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Barrel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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