Barrel Audience in United States

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Barrel has an estimated audience of 7,601,369 people in United States. 49.7% are female, 50.3% are male, average age 41.9. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Governor of Michigan, Goop, Wok, Unique Gifts.

The average Barrel fan in United States is 41.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Governor of Michigan, Goop, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Barrel audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Barrel fans

Demographic split for Barrel audience in United States
MetricValue
Female49.7%
Male50.3%
Average age41.9
Estimated audience size7,601,369

Audience persona

The typical Barrel fan in United States is balanced, around 41.9 years old, with strong Indulgence tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Barrel in United States
RegionReachAffinity
California796,4760.95×
Texas673,2411.03×
Florida477,1420.93×
New York407,3040.96×
Pennsylvania265,7081.04×
Georgia234,9311×
Illinois233,5530.92×
Ohio222,2970.95×
North Carolina212,7650.93×
Virginia198,2851.07×
Michigan193,4340.97×
New Jersey180,8940.94×
Washington163,3531.07×
Tennessee151,7421×
Missouri148,8501.21×
Massachusetts145,6350.97×
Arizona129,6270.84×
Indiana128,6560.93×
Maryland128,3830.98×
South Carolina108,4720.95×
Wisconsin105,6240.92×
Alabama103,8130.98×
Washington, District of Columbia103,0834.51×
Louisiana97,6351×
Kentucky96,7951.02×
Colorado94,0580.79×
Minnesota90,9750.84×
Oklahoma84,6831×
Oregon83,5570.96×
Connecticut65,4270.86×
Arkansas63,3601.01×
Utah62,8810.92×
Nevada60,8620.83×
Mississippi59,7730.95×
Kansas59,3040.99×
Iowa58,8400.94×
Idaho34,5210.91×
New Mexico33,9050.89×
Nebraska33,1030.87×
West Virginia32,1490.91×
Hawaii26,3820.81×
Maine25,4890.94×
New Hampshire24,3340.81×
Rhode Island19,2590.8×
Montana18,9430.9×
Delaware15,7820.75×
South Dakota15,0860.86×
North Dakota14,0640.9×
Alaska13,2430.81×
Vermont10,9700.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Barrel audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Governor of Michigan14.27×Politics & Society
Goop9.79×Internet & Social Media
Wok11.92×Food & Beverages
Unique Gifts4.28×Shopping
Grinch6.64×Movies & TV
Vocal harmony7.38×Music & Radio
Hibachi11.26×Food & Beverages
Birthday Gifts4.59×Kids & Family
Grace Slick12.04×Music & Radio
Cherish (group)14.66×Music & Radio
Google Home8.52×Technology & Electronics
headspace11.52×Health
Gift registry14×Kids & Family
Hipster10×Politics & Society
Kikar HaShabbat16.97×News
Fairy godmother7.62×Literature
Guitarist (magazine)11.06×Music & Radio
La Jolla8.22×Travel & Leisure
El Paso County, Colorado10.91×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Barrel audience
TraitClusterScore
IndulgenceJOY1.54
Luxury OrientationPREMIUM1.49
Design AffinityPREMIUM1.39
PatriotismCONSERVATISM1.38
Sports ActivityPOWER1.34
DIY MentalityTHRILL1.33

Worldwide distribution

Worldwide audience distribution share by country for Barrel
CountryShare
United States33.6%
United Kingdom8.4%
Taiwan4.6%

See Barrel audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Barrel have in United States?

Barrel has an estimated audience of 7,601,369 people in United States, concentrated in California and Texas.

What is the gender split and age of Barrel fans?

49.7% of Barrel fans are female, 50.3% are male, with an average age of 41.9 years.

Which brands do Barrel fans like most?

Barrel fans show strongest brand affinity for Keene, New Hampshire (675×), Governor of Michigan (14.27×), and Goop (9.79×) over the country average.

Where do Barrel fans live in United States?

Barrel fans in United States are most concentrated in California (reach 796,476), Texas (reach 673,241), and Florida (reach 477,142). These three regions account for the largest share of the active audience.

What other brands do Barrel fans also like?

Beyond Barrel itself, the audience over-indexes on Governor of Michigan (14.27×), Goop (9.79×), Wok (11.92×), and Unique Gifts (4.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Barrel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.