Rascasse Audience Intelligence

Barrel Audience in United States

A data profile of the people who buy, follow and care about Barrel in United States — modelled from more than twelve digital signal sources. Barrel has an estimated audience of 7,601,369 people in United States.

#2852among Topic in United States#292in Politics & Society

The average Barrel fan in United States is 41.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Bourbon whiskey, Single malt whisky, Scotch whisky, with strongest over-indexing on Bourbon whiskey (4.36× the country average).

Demographically, the Barrel audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Barrel fan in United States is balanced, around 41.9 years old, with strong Patriotism tendencies and a notable affinity for Bourbon whiskey.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Barrel profile in United States.

Audience size
7.6M
in United States
Gender
49.7%♀
50.3% male
Age
41.9
average years
Country rank
#4675
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Barrel fans

49.7% are female, 50.3% are male, average age 41.9.

Fig. 02

Gender split

49.7%
Female
50.3%
Male
Demographic split for Barrel audience in United States
MetricValue
Female49.7%
Male50.3%
Average age41.9
Estimated audience size7,601,369
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Barrel audience in United States
Age bracketShare%
16-1913%
20-2917%
30-3922%
40-4926%
50+23%
Fig. 04

Worldwide distribution

33.6%

of the worldwide Barrel audience comes from United States.

Worldwide audience distribution share by country for Barrel
CountryShare
United States33.6%
United Kingdom8.4%
Taiwan4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Barrel audience in United States is strongest.

Fig. 05

Top regions by affinity

Barrel fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~200K9.29×
02Virginia~200K1.08×
03Missouri~100K1.04×
04Maryland~100K1.01×
05Pennsylvania~200K0.94×
06Washington~100K0.93×
07Kentucky~90K0.93×
08Mississippi~60K0.93×
09Texas~600K0.92×
10Arkansas~60K0.92×
11North Dakota~10K0.91×
12Georgia~200K0.90×
13Alabama~100K0.90×
14Louisiana~90K0.90×
15Oklahoma~80K0.90×
16Kansas~50K0.90×
17Indiana~100K0.89×
18Iowa~60K0.89×
19Idaho~30K0.89×
20West Virginia~30K0.89×
21Maine~20K0.89×
22Montana~20K0.89×
23Tennessee~100K0.88×
24South Dakota~20K0.88×
25Alaska~10K0.88×
26California~700K0.87×
27New Jersey~200K0.87×
28Massachusetts~100K0.87×
29South Carolina~100K0.87×
30New York~400K0.86×
31Michigan~200K0.86×
32Oregon~80K0.86×
33Utah~60K0.86×
34Nebraska~30K0.86×
35Ohio~200K0.85×
36Vermont~10K0.85×
37Illinois~200K0.84×
38North Carolina~200K0.84×
39Wisconsin~100K0.84×
40Connecticut~60K0.83×
41New Mexico~30K0.83×
42Hawaii~30K0.81×
43New Hampshire~20K0.81×
44Delaware~20K0.81×
45Florida~400K0.80×
46Arizona~100K0.78×
47Minnesota~80K0.78×
48Rhode Island~20K0.77×
49Nevada~60K0.76×
50Colorado~80K0.71×
Fig. 06

Affinity by region

Affinity by region — Barrel, United States
0.71×1.00×9.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Barrel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Barrel audience
#·InterestCategoryAffinity×
01Malt whiskyFood & Beverages7.68×
02Single malt whiskyFood & Beverages7.03×
03Scotch whiskyFood & Beverages4.96×
04Tennessee whiskeyFood & Beverages4.54×
05Bourbon whiskeyFood & Beverages4.36×
06Irish whiskeyFood & Beverages3.79×
07Total Wine & MoreFood & Beverages3.51×
08Smoked meatFood & Beverages3.12×
09WhiskyFood & Beverages2.80×
10Wine tastingFood & Beverages2.68×
11Non-alcoholic beverageFood & Beverages2.51×
12RumFood & Beverages2.51×
13SteakhouseFood & Beverages2.30×
14PubFood & Beverages2.29×
15Real propertyHome & Garden2.06×
16NASDAQBusiness & Career1.91×
17TicketmasterTravel & Leisure1.83×
18InnovationBusiness & Career1.77×
19Hardware storeHome & Garden1.72×
20CocktailFood & Beverages1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Barrel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Barrel audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.75×
IndulgenceJOY1.70×
Career OrientationPOWER1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Barrel audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.66×
Social Media UsageJOY0.75×
Pet OwnershipJOY0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Barrel have in United States?

Barrel has an estimated audience of 7,601,369 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Barrel fans?

49.7% of Barrel fans are female, 50.3% are male, with an average age of 41.9 years.

03

Which brands do Barrel fans like most?

Barrel fans show strongest brand affinity for Bourbon whiskey (4.36×), Single malt whisky (7.03×), and Scotch whisky (4.96×) over the country average.

04

Where do Barrel fans live in United States?

Barrel fans in United States are most concentrated in California (reach ~700K), Texas (reach ~600K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Barrel fans also like?

Beyond Barrel itself, the audience over-indexes on Single malt whisky (7.03×), Scotch whisky (4.96×), Malt whisky (7.68×), and Whisky (2.8×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Barrel audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Barrel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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