Bartender Audience in Germany
Bartender has an estimated audience of 858,718 people in Germany. 43.3% are female, 56.7% are male, average age 33.0. Top brand affinities: Jotex, Tagesschau, Transfermarkt, Drinking establishment, Satire.
Top brand affinities include Jotex, Tagesschau, Transfermarkt, with strongest over-indexing on Jotex (78.71× the country average). Demographically, the Bartender audience skews more male with an average age of 33.0, and over-indexes on personality traits such as Indulgence, Sustainability.
Category: Food & Beverages · Type: Touchpoint
Demographics of Bartender fans
| Metric | Value |
|---|---|
| Female | 43.3% |
| Male | 56.7% |
| Average age | 33.0 |
| Estimated audience size | 858,718 |
Audience persona
The typical Bartender fan in Germany is more male, around 33.0 years old, with strong Indulgence tendencies and a notable affinity for Jotex.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jotex | 78.71× | Shopping |
| Tagesschau | 2.45× | Movies & TV |
| Transfermarkt | 3.19× | Sports |
| Drinking establishment | 10.86× | Food & Beverages |
| Satire | 4.59× | Literature |
| Catering | 4.48× | Food & Beverages |
| Pets | 1.76× | Pets & Animals |
| James Franco | 11.43× | Movies & TV |
| Gianna Nannini | 8.21× | Music & Radio |
| Country rap | 5.34× | Music & Radio |
| Spiegel Online | 1.9× | News |
| Harry Potter | 1.51× | Movies & TV |
| Automobiles | 1.72× | Cars & Mobility |
| German television comedy | 4.63× | Movies & TV |
| Jennifer Love Hewitt | 7.67× | Movies & TV |
| Netto Marken-Discount | 1.79× | Shopping |
| Distilled beverage | 2.51× | Food & Beverages |
| Western Union | 3.24× | Business & Career |
| Do it yourself (DIY) | 1.71× | Home & Garden |
| Real property | 3.11× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.71 |
| Sustainability | BALANCE | 1.57 |
| Early Adopter Mentality | POWER | 1.56 |
| DIY Mentality | THRILL | 1.35 |
| LGBTQ+ Identity | OPEN | 1.34 |
| Design Affinity | PREMIUM | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 41.9% |
| United Kingdom | 6.6% |
| Italy | 5.8% |
See Bartender audiences in other countries
More Food & Beverages audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bartender. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.