Rascasse Audience Intelligence

Bartender Audience in Germany

A data profile of the people who buy, follow and care about Bartender in Germany — modelled from more than twelve digital signal sources. Bartender has an estimated audience of 858,718 people in Germany.

#149among Touchpoint in Germany#358in Food & Beverages

The average Bartender fan in Germany is 33.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Drinking establishment, Tagesschau, James Franco, with strongest over-indexing on Drinking establishment (9.55× the country average).

Demographically, the Bartender audience skews more male with an average age of 33.0, and over-indexes on personality traits such as Indulgence, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bartender fan in Germany is more male, around 33.0 years old, with strong Indulgence tendencies and a notable affinity for Drinking establishment.

Category: Food & Beverages · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bartender profile in Germany.

Audience size
859K
in Germany
Gender
43.3%♀
56.7% male
Age
33.0
average years
Country rank
#7435
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bartender fans

43.3% are female, 56.7% are male, average age 33.0.

Fig. 02

Gender split

43.3%
Female
56.7%
Male
Demographic split for Bartender audience in Germany
MetricValue
Female43.3%
Male56.7%
Average age33.0
Estimated audience size858,718
Fig. 03

Age distribution

Ø 33.0
average years
Age distribution of the Bartender audience in Germany
Age bracketShare%
16-1933%
20-2926%
30-3919%
40-4915%
50+8%
Fig. 04

Worldwide distribution

2.3%

of the worldwide Bartender audience comes from Germany.

Worldwide audience distribution share by country for Bartender
CountryShare
United States41.8%
United Kingdom6.6%
Italy5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bartender audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bartender fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~100K1.22×
02Thüringen~30K1.15×
03Berlin~40K1.12×
04Bayern~200K1.09×
05Hessen~70K1.09×
06Sachsen~40K1.03×
07Hamburg~20K1.02×
08Brandenburg~30K0.99×
09Saarland~10K0.97×
10Bremen~7K0.96×
11Niedersachsen~80K0.95×
12Rheinland-Pfalz~40K0.95×
13Schleswig-Holstein~30K0.95×
14Mecklenburg-Vorpommern~20K0.95×
15Nordrhein-Westfalen~200K0.94×
16Sachsen-Anhalt~20K0.92×
Fig. 06

Affinity by region

Affinity by region — Bartender, Germany
0.92×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bartender audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bartender audience
#·InterestCategoryAffinity×
01James FrancoMovies & TV11.43×
02Drinking establishmentFood & Beverages9.55×
03Amsterdam Dance EventMusic & Radio9.49×
04Gianna NanniniMusic & Radio6.03×
05Gin and tonicFood & Beverages5.19×
06Italo discoMusic & Radio4.60×
07White wineFood & Beverages4.38×
08Bourbon whiskeyFood & Beverages4.28×
09Wine tastingFood & Beverages3.46×
10Country rapMusic & Radio3.24×
11Sparkling wineFood & Beverages3.21×
12BrewingFood & Beverages2.77×
13Distilled beverageFood & Beverages2.42×
14TransfermarktSports2.21×
15RefrigeratorHome & Garden2.17×
16TagesschauMovies & TV1.92×
17FocusNews1.84×
18RedditInternet & Social Media1.80×
19SupermanMovies & TV1.67×
20Netto Marken-DiscountShopping1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bartender audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bartender audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.60×
Early Adopter MentalityPOWER1.36×
Community OrientationOPEN1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bartender audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.75×
Sports ActivityPOWER0.82×
Price SensitivityPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bartender have in Germany?

Bartender has an estimated audience of 858,718 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Bartender fans?

43.3% of Bartender fans are female, 56.7% are male, with an average age of 33.0 years.

03

Which brands do Bartender fans like most?

Bartender fans show strongest brand affinity for Drinking establishment (9.55×), Tagesschau (1.92×), and James Franco (11.43×) over the country average.

04

Where do Bartender fans live in Germany?

Bartender fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Bartender fans also like?

Beyond Bartender itself, the audience over-indexes on Tagesschau (1.92×), James Franco (11.43×), Transfermarkt (2.21×), and Distilled beverage (2.42×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Bartender audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bartender. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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