Bartender Audience in Germany
Bartender has an estimated audience of 858,718 people in Germany. 43.3% are female, 56.7% are male, average age 33.0. Top brand affinities: Unique Gifts, Haberler, Birthday Gifts, Knokke-Heist, Progressive rock.
Top brand affinities include Unique Gifts, Haberler, Birthday Gifts, with strongest over-indexing on Unique Gifts (4.38× the country average). Demographically, the Bartender audience skews more male with an average age of 33.0, and over-indexes on personality traits such as Indulgence, Sustainability.
Category: Food & Beverages · Type: Touchpoint
Demographics of Bartender fans
| Metric | Value |
|---|---|
| Female | 43.3% |
| Male | 56.7% |
| Average age | 33.0 |
| Estimated audience size | 858,718 |
Audience persona
The typical Bartender fan in Germany is more male, around 33.0 years old, with strong Indulgence tendencies and a notable affinity for Unique Gifts.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Unique Gifts | 4.38× | Shopping |
| Haberler | 2.56× | News |
| Birthday Gifts | 3.04× | Kids & Family |
| Knokke-Heist | 8.21× | Travel & Leisure |
| Progressive rock | 1.75× | Music & Radio |
| The Human Centipede 2 (Full Sequence) | 7.39× | Movies & TV |
| Christmas Gift | 1.59× | Kids & Family |
| 3D printing | 1.6× | Technology & Electronics |
| Snow White (Fables) | 1.67× | Literature |
| Este, Veneto | 1.77× | Travel & Leisure |
| Home Delivery | 1.62× | Food & Beverages |
| Loincloth | 1.67× | Fashion & Accessoires |
| Medieval fantasy | 6.07× | Literature |
| myDealZ | 1.57× | Shopping |
| Cambrils | 4.15× | Travel & Leisure |
| Kodi (software) | 1.54× | Technology & Electronics |
| JDSU | 1.73× | Business & Career |
| Hampton Inn | 3.78× | Travel & Leisure |
| Hypertext | 1.5× | Technology & Electronics |
| The Hooters | 4.21× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.71 |
| Sustainability | BALANCE | 1.57 |
| Early Adopter Mentality | POWER | 1.56 |
| DIY Mentality | THRILL | 1.35 |
| LGBTQ+ Identity | OPEN | 1.34 |
| Design Affinity | PREMIUM | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 41.9% |
| United Kingdom | 6.6% |
| Italy | 5.8% |
See Bartender audiences in other countries
More Food & Beverages audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bartender. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.