Bartender Audience in United States
Bartender has an estimated audience of 15,968,566 people in United States. 58.1% are female, 41.9% are male, average age 35.2. Top brand affinities: Keene, New Hampshire, Goop, Governor of Michigan, Wok, Grinch.
Top brand affinities include Keene, New Hampshire, Goop, Governor of Michigan, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Bartender audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.
Category: Food & Beverages · Type: Touchpoint
Demographics of Bartender fans
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 35.2 |
| Estimated audience size | 15,968,566 |
Audience persona
The typical Bartender fan in United States is more female, around 35.2 years old, with strong Extroversion tendencies and a notable affinity for Keene, New Hampshire.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 675× | Travel & Leisure |
| Goop | 11.95× | Internet & Social Media |
| Governor of Michigan | 16.19× | Politics & Society |
| Wok | 13.05× | Food & Beverages |
| Grinch | 7.66× | Movies & TV |
| Grace Slick | 14.55× | Music & Radio |
| Vocal harmony | 7.44× | Music & Radio |
| Elsword | 25.59× | Games |
| Hibachi | 12.17× | Food & Beverages |
| Google Home | 9.89× | Technology & Electronics |
| headspace | 13.28× | Health |
| Cherish (group) | 14.81× | Music & Radio |
| Guitarist (magazine) | 13.76× | Music & Radio |
| Hipster | 11.44× | Politics & Society |
| Fairy godmother | 8.42× | Literature |
| No Escape (1994 film) | 12.54× | Movies & TV |
| Gift registry | 13.29× | Kids & Family |
| El Paso County, Colorado | 12.84× | Travel & Leisure |
| TV Fanatic | 10.37× | Movies & TV |
| Kikar HaShabbat | 14.67× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.38 |
| Early Adopter Mentality | POWER | 1.23 |
| Urban Lifestyle | OPEN | 1.1 |
| Sports Activity | POWER | 1.08 |
| Luxury Orientation | PREMIUM | 1.08 |
| Community Orientation | OPEN | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 41.9% |
| United Kingdom | 6.6% |
| Italy | 5.8% |
See Bartender audiences in other countries
More Food & Beverages audiences in United States
- Concerts (77,851,095)
- Parties (75,370,436)
- Beauty salons (70,926,762)
- Boutiques (69,295,965)
- Bars (68,702,776)
How to read this data
Audience size is the estimated number of people in United States who actively search for Bartender. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.