Rascasse Audience Intelligence

Bartender Audience in United States

A data profile of the people who buy, follow and care about Bartender in United States — modelled from more than twelve digital signal sources. Bartender has an estimated audience of 15,968,566 people in United States.

#62among Touchpoint in United States#182in Food & Beverages

The average Bartender fan in United States is 35.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Real property, Total Wine & More, Cocktail, with strongest over-indexing on Real property (2.19× the country average).

Demographically, the Bartender audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Community Orientation, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bartender fan in United States is more female, around 35.2 years old, with strong Community Orientation tendencies and a notable affinity for Real property.

Category: Food & Beverages · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bartender profile in United States.

Audience size
16M
in United States
Gender
58.1%♀
41.9% male
Age
35.2
average years
Country rank
#2164
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bartender fans

58.1% are female, 41.9% are male, average age 35.2.

Fig. 02

Gender split

58.1%
Female
41.9%
Male
Demographic split for Bartender audience in United States
MetricValue
Female58.1%
Male41.9%
Average age35.2
Estimated audience size15,968,566
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the Bartender audience in United States
Age bracketShare%
16-1929%
20-2923%
30-3918%
40-4918%
50+12%
Fig. 04

Worldwide distribution

41.8%

of the worldwide Bartender audience comes from United States.

Worldwide audience distribution share by country for Bartender
CountryShare
United States41.8%
United Kingdom6.6%
Italy5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bartender audience in United States is strongest.

Fig. 05

Top regions by affinity

Bartender fans by region: top regions in United States
#RegionReachAffinity×
01California~2.5M1.46×
02Nevada~200K1.30×
03Texas~2M1.28×
04New York~1M1.26×
05Florida~1.5M1.25×
06Hawaii~90K1.24×
07New Jersey~500K1.20×
08Georgia~600K1.18×
09Illinois~600K1.12×
10Maryland~300K1.08×
11Arizona~300K1.07×
12Washington~300K1.06×
13Connecticut~200K1.06×
14Louisiana~200K1.05×
15Massachusetts~300K1.04×
16Oregon~200K1.04×
17Tennessee~300K1.03×
18Rhode Island~50K1.02×
19Indiana~300K1.01×
20Wisconsin~200K1.01×
21Kansas~100K1.01×
22North Carolina~500K1.00×
23Kentucky~200K1.00×
24Arkansas~100K1.00×
25Mississippi~100K1.00×
26Washington, District of Columbia~50K0.99×
27Oklahoma~200K0.98×
28Pennsylvania~500K0.97×
29Virginia~400K0.97×
30South Carolina~200K0.97×
31Alabama~200K0.97×
32South Dakota~40K0.95×
33Colorado~200K0.94×
34Minnesota~200K0.94×
35Utah~100K0.94×
36Nebraska~70K0.94×
37Missouri~200K0.93×
38New Mexico~70K0.93×
39Delaware~40K0.93×
40Alaska~30K0.93×
41North Dakota~30K0.93×
42Montana~40K0.92×
43Michigan~400K0.91×
44New Hampshire~60K0.91×
45Vermont~30K0.91×
46Iowa~100K0.90×
47Idaho~70K0.87×
48West Virginia~60K0.87×
49Ohio~400K0.85×
50Maine~50K0.85×
Fig. 06

Affinity by region

Affinity by region — Bartender, United States
0.85×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bartender audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bartender audience
#·InterestCategoryAffinity×
01Total Wine & MoreFood & Beverages3.19×
02ShellfishFood & Beverages2.66×
03Single malt whiskyFood & Beverages2.57×
04Real propertyHome & Garden2.19×
05GinFood & Beverages2.06×
06Internet celebrityInternet & Social Media2.04×
07RumFood & Beverages1.86×
08Britney SpearsMusic & Radio1.73×
09Valentine's DayKids & Family1.67×
10Non-alcoholic beverageFood & Beverages1.66×
11SausageFood & Beverages1.65×
12VodkaFood & Beverages1.64×
13CocktailFood & Beverages1.59×
14PastryFood & Beverages1.58×
15True crimeMovies & TV1.54×
16Arcade gameGames1.53×
17Subscription business modelShopping1.52×
18Street foodFood & Beverages1.52×
19WhiskyFood & Beverages1.51×
20Wine tastingFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bartender audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bartender audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.33×
ExtroversionTHRILL1.29×
IndulgenceJOY1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bartender audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.73×
MindfulnessBALANCE0.75×
Pet OwnershipJOY0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bartender have in United States?

Bartender has an estimated audience of 15,968,566 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bartender fans?

58.1% of Bartender fans are female, 41.9% are male, with an average age of 35.2 years.

03

Which brands do Bartender fans like most?

Bartender fans show strongest brand affinity for Real property (2.19×), Total Wine & More (3.19×), and Cocktail (1.59×) over the country average.

04

Where do Bartender fans live in United States?

Bartender fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Bartender fans also like?

Beyond Bartender itself, the audience over-indexes on Total Wine & More (3.19×), Cocktail (1.59×), Internet celebrity (2.04×), and Britney Spears (1.73×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Bartender audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bartender. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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