Gin and tonic Audience in Germany
Gin and tonic has an estimated audience of 980,412 people in Germany. 49.8% are female, 50.2% are male, average age 37.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gin, Distilled beverage, Hendrick's Gin, Cocktail, Alcoholic beverages.
The average Gin and tonic fan in Germany is 37.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gin, Distilled beverage, Hendrick's Gin, with strongest over-indexing on Gin (8.31× the country average). Demographically, the Gin and tonic audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Alcohol
Demographics of Gin and tonic fans
| Metric | Value |
|---|---|
| Female | 49.8% |
| Male | 50.2% |
| Average age | 37.1 |
| Estimated audience size | 980,412 |
Audience persona
The typical Gin and tonic fan in Germany is balanced, around 37.1 years old, with strong Indulgence tendencies and a notable affinity for Gin.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 197,670 | 0.92× |
| Bayern | 184,504 | 1.17× |
| Baden-Württemberg | 165,625 | 1.24× |
| Niedersachsen | 84,493 | 0.89× |
| Hessen | 74,183 | 0.99× |
| Sachsen | 62,107 | 1.29× |
| Rheinland-Pfalz | 48,083 | 0.98× |
| Berlin | 42,254 | 0.96× |
| Brandenburg | 33,571 | 1.1× |
| Thüringen | 32,002 | 1.28× |
| Sachsen-Anhalt | 27,792 | 1.09× |
| Schleswig-Holstein | 26,541 | 0.75× |
| Hamburg | 20,175 | 0.91× |
| Mecklenburg-Vorpommern | 16,254 | 0.87× |
| Saarland | 11,054 | 0.92× |
| Bremen | 5,241 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gin | 8.31× | Food & Beverages |
| Distilled beverage | 4.52× | Food & Beverages |
| Hendrick's Gin | 16.44× | Food & Beverages |
| Cocktail | 3.9× | Food & Beverages |
| Alcoholic beverages | 2.06× | Food & Beverages |
| Redbreast (whiskey) | 9.45× | Food & Beverages |
| Smirnoff | 21.15× | Food & Beverages |
| Gala | 2.13× | News |
| Grey Goose (vodka) | 15.81× | Food & Beverages |
| Wine & Spirits | 4.84× | Food & Beverages |
| Rum | 5.43× | Food & Beverages |
| Bild | 1.67× | News |
| Obi (store) | 1.81× | Shopping |
| Small batch whiskey | 11.96× | Food & Beverages |
| Apéritif and digestif | 6.76× | Food & Beverages |
| Wetter.com | 2.04× | Home & Garden |
| SKYY vodka | 23.24× | Food & Beverages |
| Rémy Martin | 18.56× | Food & Beverages |
| Draught beer | 6.43× | Food & Beverages |
| Malt whisky | 7.25× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.85 |
| Design Affinity | PREMIUM | 1.58 |
| Sustainability | BALANCE | 1.51 |
| Sports Activity | POWER | 1.48 |
| DIY Mentality | THRILL | 1.45 |
| Healthy Lifestyle | BALANCE | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.2% |
| United Kingdom | 11.5% |
| Germany | 8.6% |
See Gin and tonic audiences in other countries
More Alcohol audiences in Germany
- Beer (10,287,936)
- Whisky (4,218,913)
- Gin (3,170,714)
- Rum (2,252,801)
- Scotch whisky (1,922,741)
Frequently asked questions
How many fans does Gin and tonic have in Germany?
Gin and tonic has an estimated audience of 980,412 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Gin and tonic fans?
49.8% of Gin and tonic fans are female, 50.2% are male, with an average age of 37.1 years.
Which brands do Gin and tonic fans like most?
Gin and tonic fans show strongest brand affinity for Gin (8.31×), Distilled beverage (4.52×), and Hendrick's Gin (16.44×) over the country average.
Where do Gin and tonic fans live in Germany?
Gin and tonic fans in Germany are most concentrated in Nordrhein-Westfalen (reach 197,670), Bayern (reach 184,504), and Baden-Württemberg (reach 165,625). These three regions account for the largest share of the active audience.
What other brands do Gin and tonic fans also like?
Beyond Gin and tonic itself, the audience over-indexes on Distilled beverage (4.52×), Hendrick's Gin (16.44×), Cocktail (3.9×), and Alcoholic beverages (2.06×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gin and tonic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.