Rascasse Audience Intelligence

Irish pub Audience in Germany

A data profile of the people who buy, follow and care about Irish pub in Germany — modelled from more than twelve digital signal sources. Irish pub has an estimated audience of 318,544 people in Germany.

#234among Touchpoint in Germany#1329in Travel & Leisure

The average Irish pub fan in Germany is 38.0 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Liam Neeson, Pierce Brosnan, Jamie Dornan, with strongest over-indexing on Liam Neeson (33.14× the country average).

Demographically, the Irish pub audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as Community Orientation, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Irish pub fan in Germany is balanced, around 38.0 years old, with strong Community Orientation tendencies and a notable affinity for Liam Neeson.

Category: Travel & Leisure · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Irish pub profile in Germany.

Audience size
319K
in Germany
Gender
46.8%♀
53.2% male
Age
38.0
average years
Country rank
#16597
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Irish pub fans

46.8% are female, 53.2% are male, average age 38.0.

Fig. 02

Gender split

46.8%
Female
53.2%
Male
Demographic split for Irish pub audience in Germany
MetricValue
Female46.8%
Male53.2%
Average age38.0
Estimated audience size318,544
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Irish pub audience in Germany
Age bracketShare%
16-1918%
20-2923%
30-3922%
40-4923%
50+13%
Fig. 04

Worldwide distribution

5.0%

of the worldwide Irish pub audience comes from Germany.

Worldwide audience distribution share by country for Irish pub
CountryShare
United States26.6%
China11.2%
Germany5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Irish pub audience in Germany is strongest.

Fig. 05

Top regions by affinity

Irish pub fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~40K3.02×
02Hessen~30K1.30×
03Bayern~60K1.26×
04Baden-Württemberg~50K1.06×
05Schleswig-Holstein~10K1.06×
06Hamburg~8K1.05×
07Rheinland-Pfalz~20K1.04×
08Bremen~3K0.93×
09Thüringen~6K0.80×
10Nordrhein-Westfalen~50K0.79×
11Brandenburg~8K0.76×
12Sachsen~10K0.69×
13Mecklenburg-Vorpommern~4K0.64×
14Niedersachsen~20K0.62×
15Sachsen-Anhalt~5K0.61×
16Saarland~2K0.60×
Fig. 06

Affinity by region

Affinity by region — Irish pub, Germany
0.60×1.00×3.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Irish pub audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Irish pub audience
#·InterestCategoryAffinity×
01Wild Atlantic WayTravel & Leisure37.66×
02Dracula UntoldMovies & TV37.56×
03SconeFood & Beverages36.48×
04Liam NeesonMovies & TV33.14×
05GalwayTravel & Leisure29.62×
06Cork (city)Travel & Leisure28.62×
07Jamie DornanMovies & TV28.32×
08Celtic mythologyArts & Culture28.25×
09The Fall (TV series)Movies & TV26.55×
10ChâteauTravel & Leisure21.38×
11OysterPets & Animals20.23×
12BraveheartMovies & TV18.42×
13Pierce BrosnanMovies & TV16.76×
14AleFood & Beverages14.77×
15PaddleboardingSports11.97×
16Google FlightsTravel & Leisure9.82×
17Vikings (TV series)Movies & TV8.71×
18Landscape designBusiness & Career5.25×
19Game of ThronesMovies & TV3.53×
20dB’sMusic & Radio1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Irish pub audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Irish pub audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.39×
TravellingTHRILL2.14×
Urban LifestyleOPEN1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Irish pub audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.91×
Design AffinityPREMIUM0.98×
Price SensitivityPREMIUM1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Irish pub have in Germany?

Irish pub has an estimated audience of 318,544 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Irish pub fans?

46.8% of Irish pub fans are female, 53.2% are male, with an average age of 38.0 years.

03

Which brands do Irish pub fans like most?

Irish pub fans show strongest brand affinity for Liam Neeson (33.14×), Pierce Brosnan (16.76×), and Jamie Dornan (28.32×) over the country average.

04

Where do Irish pub fans live in Germany?

Irish pub fans in Germany are most concentrated in Bayern (reach ~60K), Nordrhein-Westfalen (reach ~50K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Irish pub fans also like?

Beyond Irish pub itself, the audience over-indexes on Pierce Brosnan (16.76×), Jamie Dornan (28.32×), Google Flights (9.82×), and Dracula Untold (37.56×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Germany

See Irish pub audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Irish pub. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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