Irish pub Audience in Germany
Irish pub has an estimated audience of 318,544 people in Germany. 46.8% are female, 53.2% are male, average age 38.0. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Liam Neeson, Pierce Brosnan, Google Flights, Jamie Dornan, Dracula Untold.
The average Irish pub fan in Germany is 38.0 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Liam Neeson, Pierce Brosnan, Google Flights, with strongest over-indexing on Liam Neeson (33.14× the country average). Demographically, the Irish pub audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as Travelling, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Touchpoint
Demographics of Irish pub fans
| Metric | Value |
|---|---|
| Female | 46.8% |
| Male | 53.2% |
| Average age | 38.0 |
| Estimated audience size | 318,544 |
Audience persona
The typical Irish pub fan in Germany is balanced, around 38.0 years old, with strong Travelling tendencies and a notable affinity for Liam Neeson.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 66,226 | 1.29× |
| Nordrhein-Westfalen | 55,516 | 0.8× |
| Baden-Württemberg | 46,430 | 1.07× |
| Berlin | 44,753 | 3.14× |
| Hessen | 30,603 | 1.26× |
| Niedersachsen | 19,723 | 0.64× |
| Rheinland-Pfalz | 16,655 | 1.04× |
| Schleswig-Holstein | 11,470 | 1× |
| Sachsen | 10,679 | 0.68× |
| Hamburg | 8,097 | 1.12× |
| Brandenburg | 7,077 | 0.72× |
| Thüringen | 5,849 | 0.72× |
| Sachsen-Anhalt | 4,525 | 0.55× |
| Mecklenburg-Vorpommern | 3,362 | 0.55× |
| Bremen | 2,393 | 0.88× |
| Saarland | 2,074 | 0.53× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Liam Neeson | 33.14× | Movies & TV |
| Pierce Brosnan | 16.76× | Movies & TV |
| Google Flights | 9.82× | Travel & Leisure |
| Jamie Dornan | 28.32× | Movies & TV |
| Dracula Untold | 37.56× | Movies & TV |
| Paddleboarding | 11.97× | Sports |
| Celtic mythology | 28.25× | Arts & Culture |
| Cork (city) | 28.62× | Travel & Leisure |
| Braveheart | 18.42× | Movies & TV |
| Château | 21.38× | Travel & Leisure |
| Scone | 36.48× | Food & Beverages |
| Landscape design | 5.25× | Business & Career |
| Vikings (TV series) | 8.71× | Movies & TV |
| Lonely Planet | 9.63× | Travel & Leisure |
| Galway | 29.62× | Travel & Leisure |
| Oyster | 20.23× | Pets & Animals |
| Game of Thrones | 3.53× | Movies & TV |
| The Fall (TV series) | 26.55× | Movies & TV |
| Wild Atlantic Way | 37.66× | Travel & Leisure |
| Ale | 14.77× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 2.05 |
| LGBTQ+ Identity | OPEN | 1.64 |
| Patriotism | CONSERVATISM | 1.57 |
| Extroversion | THRILL | 1.53 |
| Pet Ownership | JOY | 1.46 |
| Tradition | CONSERVATISM | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.0% |
| China | 11.4% |
| Germany | 5.1% |
See Irish pub audiences in other countries
More Travel & Leisure audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Irish pub have in Germany?
Irish pub has an estimated audience of 318,544 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Irish pub fans?
46.8% of Irish pub fans are female, 53.2% are male, with an average age of 38.0 years.
Which brands do Irish pub fans like most?
Irish pub fans show strongest brand affinity for Liam Neeson (33.14×), Pierce Brosnan (16.76×), and Google Flights (9.82×) over the country average.
Where do Irish pub fans live in Germany?
Irish pub fans in Germany are most concentrated in Bayern (reach 66,226), Nordrhein-Westfalen (reach 55,516), and Baden-Württemberg (reach 46,430). These three regions account for the largest share of the active audience.
What other brands do Irish pub fans also like?
Beyond Irish pub itself, the audience over-indexes on Pierce Brosnan (16.76×), Google Flights (9.82×), Jamie Dornan (28.32×), and Dracula Untold (37.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Irish pub. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.