Château Audience in Germany
Château has an estimated audience of 364,255 people in Germany. 54.6% are female, 45.4% are male, average age 44.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Satire, German television comedy, Phoenix Reisen, Western Union, Castle.
The average Château fan in Germany is 44.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Satire, German television comedy, Phoenix Reisen, with strongest over-indexing on Satire (7.96× the country average). Demographically, the Château audience skews balanced with an average age of 44.1, and over-indexes on personality traits such as Travelling, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic · Subtype: Travel type
Demographics of Château fans
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 44.1 |
| Estimated audience size | 364,255 |
Audience persona
The typical Château fan in Germany is balanced, around 44.1 years old, with strong Travelling tendencies and a notable affinity for Satire.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 85,599 | 1.07× |
| Bayern | 65,343 | 1.12× |
| Baden-Württemberg | 58,989 | 1.19× |
| Niedersachsen | 39,055 | 1.1× |
| Hessen | 29,146 | 1.05× |
| Sachsen | 23,938 | 1.34× |
| Berlin | 18,232 | 1.12× |
| Rheinland-Pfalz | 18,036 | 0.99× |
| Brandenburg | 11,240 | 0.99× |
| Thüringen | 9,742 | 1.05× |
| Sachsen-Anhalt | 9,532 | 1.01× |
| Mecklenburg-Vorpommern | 8,042 | 1.16× |
| Hamburg | 7,291 | 0.89× |
| Schleswig-Holstein | 6,494 | 0.5× |
| Bremen | 2,653 | 0.85× |
| Saarland | 2,580 | 0.58× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Satire | 7.96× | Literature |
| German television comedy | 8.85× | Movies & TV |
| Phoenix Reisen | 11.68× | Travel & Leisure |
| Western Union | 5.42× | Business & Career |
| Castle | 12.33× | Travel & Leisure |
| Real property | 5.58× | Home & Garden |
| Liam Neeson | 6.86× | Movies & TV |
| Tagesschau | 2.24× | Movies & TV |
| Monaco | 10.5× | Travel & Leisure |
| Allgäu | 5.91× | Travel & Leisure |
| Pets | 1.79× | Pets & Animals |
| City Sightseeing | 13.4× | Travel & Leisure |
| ICloud | 4.7× | Technology & Electronics |
| Dracula Untold | 19.59× | Movies & TV |
| Ryanair | 2.44× | Travel & Leisure |
| Braveheart | 10.74× | Movies & TV |
| Lonely Planet | 6.84× | Travel & Leisure |
| Vacations | 2.47× | Travel & Leisure |
| Food festival | 11.19× | Food & Beverages |
| Automobiles | 1.75× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 2.49 |
| Indulgence | JOY | 1.95 |
| Design Affinity | PREMIUM | 1.67 |
| Tradition | CONSERVATISM | 1.48 |
| Quality Awareness | PREMIUM | 1.39 |
| LGBTQ+ Identity | OPEN | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 34.0% |
| United States | 10.7% |
| Belgium | 7.2% |
See Château audiences in other countries
More Travel type audiences in Germany
- Hotels (18,162,909)
- Camping (13,162,367)
- Beaches (9,943,894)
- Lakes (8,975,974)
- Air travel (7,210,768)
Frequently asked questions
How many fans does Château have in Germany?
Château has an estimated audience of 364,255 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Château fans?
54.6% of Château fans are female, 45.4% are male, with an average age of 44.1 years.
Which brands do Château fans like most?
Château fans show strongest brand affinity for Satire (7.96×), German television comedy (8.85×), and Phoenix Reisen (11.68×) over the country average.
Where do Château fans live in Germany?
Château fans in Germany are most concentrated in Nordrhein-Westfalen (reach 85,599), Bayern (reach 65,343), and Baden-Württemberg (reach 58,989). These three regions account for the largest share of the active audience.
What other brands do Château fans also like?
Beyond Château itself, the audience over-indexes on German television comedy (8.85×), Phoenix Reisen (11.68×), Western Union (5.42×), and Castle (12.33×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Château. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.