Château Audience in United States
Château has an estimated audience of 910,730 people in United States. 70.6% are female, 29.4% are male, average age 42.4. Top regions: California, Massachusetts, Texas. Top brand affinities: Google Maps, Capital One, Indeed.com, Enterprise Rent-A-Car, CarGurus.
The average Château fan in United States is 42.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Massachusetts, Texas. Top brand affinities include Google Maps, Capital One, Indeed.com, with strongest over-indexing on Google Maps (7.84× the country average). Demographically, the Château audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic · Subtype: Travel type
Demographics of Château fans
| Metric | Value |
|---|---|
| Female | 70.6% |
| Male | 29.4% |
| Average age | 42.4 |
| Estimated audience size | 910,730 |
Audience persona
The typical Château fan in United States is more female, around 42.4 years old, with strong Quality Awareness tendencies and a notable affinity for Google Maps.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 124,819 | 1.25× |
| Massachusetts | 73,164 | 4.08× |
| Texas | 70,983 | 0.91× |
| Florida | 58,354 | 0.95× |
| New York | 56,714 | 1.11× |
| Virginia | 33,642 | 1.52× |
| Illinois | 28,870 | 0.95× |
| Pennsylvania | 27,694 | 0.9× |
| Georgia | 26,076 | 0.93× |
| North Carolina | 23,643 | 0.86× |
| Maryland | 22,076 | 1.41× |
| Ohio | 21,965 | 0.78× |
| New Jersey | 21,705 | 0.94× |
| Michigan | 20,292 | 0.85× |
| Washington | 19,376 | 1.06× |
| Indiana | 15,655 | 0.94× |
| Arizona | 15,332 | 0.82× |
| Colorado | 14,604 | 1.02× |
| Tennessee | 14,123 | 0.77× |
| Minnesota | 13,292 | 1.02× |
| Missouri | 13,231 | 0.9× |
| Louisiana | 13,006 | 1.11× |
| South Carolina | 12,152 | 0.89× |
| Wisconsin | 10,457 | 0.76× |
| Oregon | 10,414 | 1× |
| Alabama | 9,255 | 0.73× |
| Oklahoma | 9,110 | 0.9× |
| Connecticut | 8,868 | 0.97× |
| Utah | 8,159 | 1× |
| Kentucky | 8,019 | 0.7× |
| Nevada | 7,410 | 0.84× |
| Nebraska | 6,115 | 1.34× |
| Kansas | 6,023 | 0.84× |
| New Hampshire | 5,982 | 1.67× |
| Arkansas | 5,713 | 0.76× |
| Iowa | 5,538 | 0.74× |
| Mississippi | 5,399 | 0.72× |
| Washington, District of Columbia | 4,464 | 1.63× |
| Idaho | 4,125 | 0.9× |
| Rhode Island | 3,905 | 1.35× |
| West Virginia | 3,563 | 0.84× |
| Hawaii | 3,243 | 0.83× |
| New Mexico | 3,091 | 0.68× |
| Maine | 2,474 | 0.76× |
| Montana | 2,207 | 0.87× |
| Delaware | 1,712 | 0.68× |
| Vermont | 1,591 | 1× |
| Alaska | 1,312 | 0.67× |
| South Dakota | 1,226 | 0.58× |
| North Dakota | 1,211 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Maps | 7.84× | Internet & Social Media |
| Capital One | 7.84× | Business & Career |
| Indeed.com | 7.84× | Business & Career |
| Enterprise Rent-A-Car | 7.84× | Cars & Mobility |
| CarGurus | 7.39× | Cars & Mobility |
| Google News | 6.98× | News |
| Diane Keaton | 7× | Movies & TV |
| Circle K | 7.81× | Shopping |
| DeviantArt | 7.36× | Internet & Social Media |
| Apple Store | 7.44× | Shopping |
| AccuWeather | 5.9× | Home & Garden |
| Diabetes mellitus awareness | 6.09× | Health |
| Khan Academy | 7.55× | Business & Career |
| Bruce Willis | 6.33× | Movies & TV |
| Billy Bob Thornton | 7.59× | Movies & TV |
| ICloud | 7.84× | Technology & Electronics |
| Bath and Bodyworks | 5.68× | Shopping |
| Autism Awareness | 7.84× | Health |
| Aaron Rodgers | 5.35× | Sports |
| Beetlejuice | 3.97× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.39 |
| Design Affinity | PREMIUM | 1.87 |
| Travelling | THRILL | 1.53 |
| Indulgence | JOY | 1.39 |
| Luxury Orientation | PREMIUM | 1.35 |
| Creativity | OPEN | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 34.0% |
| United States | 10.7% |
| Belgium | 7.2% |
See Château audiences in other countries
More Travel type audiences in United States
- Hotels (84,111,201)
- Camping (74,150,658)
- Beaches (61,204,740)
- Theme parks (49,060,589)
- Cruises (40,983,177)
Frequently asked questions
How many fans does Château have in United States?
Château has an estimated audience of 910,730 people in United States, concentrated in California and Massachusetts.
What is the gender split and age of Château fans?
70.6% of Château fans are female, 29.4% are male, with an average age of 42.4 years.
Which brands do Château fans like most?
Château fans show strongest brand affinity for Google Maps (7.84×), Capital One (7.84×), and Indeed.com (7.84×) over the country average.
Where do Château fans live in United States?
Château fans in United States are most concentrated in California (reach 124,819), Massachusetts (reach 73,164), and Texas (reach 70,983). These three regions account for the largest share of the active audience.
What other brands do Château fans also like?
Beyond Château itself, the audience over-indexes on Capital One (7.84×), Indeed.com (7.84×), Enterprise Rent-A-Car (7.84×), and CarGurus (7.39×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Château. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.