Rascasse Audience Intelligence

Château Audience in United States

A data profile of the people who buy, follow and care about Château in United States — modelled from more than twelve digital signal sources. Château has an estimated audience of 910,730 people in United States.

#52among Travel type in United States#9009among Topic in United States#1898in Travel & Leisure

The average Château fan in United States is 42.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Massachusetts, Texas.

Top brand affinities include BevMo!, Mineral water, Vineyard, with strongest over-indexing on BevMo! (7.84× the country average).

Demographically, the Château audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Château fan in United States is more female, around 42.4 years old, with strong Quality Awareness tendencies and a notable affinity for BevMo!.

Category: Travel & Leisure · Type: Topic · Subtype: Travel type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Château profile in United States.

Audience size
911K
in United States
Gender
70.6%♀
29.4% male
Age
42.4
average years
Country rank
#25197
Topic in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Château fans

70.6% are female, 29.4% are male, average age 42.4.

Fig. 02

Gender split

70.6%
Female
29.4%
Male
Demographic split for Château audience in United States
MetricValue
Female70.6%
Male29.4%
Average age42.4
Estimated audience size910,730
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Château audience in United States
Age bracketShare%
16-1912%
20-2916%
30-3921%
40-4927%
50+24%
Fig. 04

Worldwide distribution

10.6%

of the worldwide Château audience comes from United States.

Worldwide audience distribution share by country for Château
CountryShare
France33.8%
United States10.6%
Belgium7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Château audience in United States is strongest.

Fig. 05

Top regions by affinity

Château fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~70K3.92×
02Wyoming~2K1.67×
03New Hampshire~6K1.60×
04Washington, District of Columbia~4K1.49×
05Rhode Island~4K1.33×
06Virginia~30K1.31×
07Maryland~20K1.27×
08California~100K1.25×
09Nebraska~6K1.24×
10Louisiana~10K1.09×
11Vermont~2K1.07×
12New York~50K1.04×
13Washington~20K1.01×
14Kansas~7K0.98×
15Ohio~30K0.96×
16Colorado~10K0.96×
17Connecticut~9K0.96×
18Utah~8K0.96×
19New Jersey~20K0.94×
20South Carolina~10K0.94×
21West Virginia~4K0.93×
22Minnesota~10K0.92×
23Idaho~4K0.92×
24Indiana~20K0.91×
25Oregon~9K0.91×
26Oklahoma~9K0.91×
27Florida~60K0.90×
28Pennsylvania~30K0.90×
29Illinois~30K0.89×
30Georgia~20K0.88×
31Montana~2K0.88×
32Texas~70K0.87×
33Missouri~10K0.86×
34Michigan~20K0.85×
35North Carolina~20K0.83×
36Nevada~7K0.83×
37Hawaii~3K0.83×
38Alaska~2K0.82×
39Mississippi~6K0.81×
40Iowa~6K0.81×
41Maine~3K0.80×
42Arizona~10K0.79×
43Arkansas~6K0.78×
44New Mexico~4K0.77×
45Delaware~2K0.77×
46Tennessee~10K0.75×
47Wisconsin~10K0.74×
48Alabama~9K0.74×
49South Dakota~2K0.74×
50Kentucky~8K0.73×
Fig. 06

Affinity by region

Affinity by region — Château, United States
0.73×1.00×3.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Château audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Château audience
#·InterestCategoryAffinity×
01BevMo!Shopping7.84×
02Naked WinesFood & Beverages7.84×
03Mineral waterFood & Beverages3.97×
04VineyardFood & Beverages3.26×
05Hilton WorldwideTravel & Leisure2.85×
06JetBlueTravel & Leisure2.71×
07Microwave ovenHome & Garden2.70×
08WineryFood & Beverages2.55×
09Non-alcoholic beverageFood & Beverages2.42×
10Bath and BodyworksShopping2.33×
11Real propertyHome & Garden2.32×
12Dillard'sFashion & Accessoires1.99×
13CanadaTravel & Leisure1.89×
14ExpediaTravel & Leisure1.84×
15Discount storesShopping1.77×
16Nordstrom rackFashion & Accessoires1.73×
17GeneticsKids & Family1.60×
18AirbnbTravel & Leisure1.58×
19Planet FitnessSports1.58×
20IKEAHome & Garden1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Château audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Château audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.25×
Design AffinityPREMIUM1.58×
PatriotismCONSERVATISM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Château audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.75×
Social Media UsageJOY0.84×
ExtroversionTHRILL0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Château have in United States?

Château has an estimated audience of 910,730 people in United States, concentrated in California and Massachusetts.

02

What is the gender split and age of Château fans?

70.6% of Château fans are female, 29.4% are male, with an average age of 42.4 years.

03

Which brands do Château fans like most?

Château fans show strongest brand affinity for BevMo! (7.84×), Mineral water (3.97×), and Vineyard (3.26×) over the country average.

04

Where do Château fans live in United States?

Château fans in United States are most concentrated in California (reach ~100K), Massachusetts (reach ~70K), and Texas (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Château fans also like?

Beyond Château itself, the audience over-indexes on Mineral water (3.97×), Vineyard (3.26×), Naked Wines (7.84×), and Real property (2.32×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel type audiences in United States

See Château audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Château. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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