Château Audience in United States

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Château has an estimated audience of 910,730 people in United States. 70.6% are female, 29.4% are male, average age 42.4. Top regions: California, Massachusetts, Texas. Top brand affinities: Historic site, Meals on Wheels, Goop, Ken Burns, Governor of Michigan.

The average Château fan in United States is 42.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Massachusetts, Texas. Top brand affinities include Historic site, Meals on Wheels, Goop, with strongest over-indexing on Historic site (6.3× the country average). Demographically, the Château audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic · Subtype: Travel type

Demographics of Château fans

Demographic split for Château audience in United States
MetricValue
Female70.6%
Male29.4%
Average age42.4
Estimated audience size910,730

Audience persona

The typical Château fan in United States is more female, around 42.4 years old, with strong Quality Awareness tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Château in United States
RegionReachAffinity
California124,8191.25×
Massachusetts73,1644.08×
Texas70,9830.91×
Florida58,3540.95×
New York56,7141.11×
Virginia33,6421.52×
Illinois28,8700.95×
Pennsylvania27,6940.9×
Georgia26,0760.93×
North Carolina23,6430.86×
Maryland22,0761.41×
Ohio21,9650.78×
New Jersey21,7050.94×
Michigan20,2920.85×
Washington19,3761.06×
Indiana15,6550.94×
Arizona15,3320.82×
Colorado14,6041.02×
Tennessee14,1230.77×
Minnesota13,2921.02×
Missouri13,2310.9×
Louisiana13,0061.11×
South Carolina12,1520.89×
Wisconsin10,4570.76×
Oregon10,4141×
Alabama9,2550.73×
Oklahoma9,1100.9×
Connecticut8,8680.97×
Utah8,1591×
Kentucky8,0190.7×
Nevada7,4100.84×
Nebraska6,1151.34×
Kansas6,0230.84×
New Hampshire5,9821.67×
Arkansas5,7130.76×
Iowa5,5380.74×
Mississippi5,3990.72×
Washington, District of Columbia4,4641.63×
Idaho4,1250.9×
Rhode Island3,9051.35×
West Virginia3,5630.84×
Hawaii3,2430.83×
New Mexico3,0910.68×
Maine2,4740.76×
Montana2,2070.87×
Delaware1,7120.68×
Vermont1,5911×
Alaska1,3120.67×
South Dakota1,2260.58×
North Dakota1,2110.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Château audience
BrandAffinityCategory
Historic site6.3×Arts & Culture
Meals on Wheels7.84×Food & Beverages
Goop5.86×Internet & Social Media
Ken Burns7.84×Movies & TV
Governor of Michigan7.84×Politics & Society
Fairy godmother7.84×Literature
Hibachi7.84×Food & Beverages
JDM Cars7.84×Cars & Mobility
Wok6.18×Food & Beverages
Grinch3.58×Movies & TV
Karbala7.84×Travel & Leisure
headspace7.84×Health
Natural rubber1.73×Cars & Mobility
Regional styles of Mexican music2.31×Music & Radio
Google Home5.11×Technology & Electronics
Home equity1.55×Home & Garden
Vocal harmony3.41×Music & Radio
Hipster7.15×Politics & Society
Cherish (group)7.84×Music & Radio
Birthday Gifts2.28×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Château audience
TraitClusterScore
Quality AwarenessPREMIUM2.39
Design AffinityPREMIUM1.87
TravellingTHRILL1.53
IndulgenceJOY1.39
Luxury OrientationPREMIUM1.35
CreativityOPEN1.3

Worldwide distribution

Worldwide audience distribution share by country for Château
CountryShare
France34.0%
United States10.7%
Belgium7.2%

See Château audiences in other countries

More Travel type audiences in United States

Frequently asked questions

How many fans does Château have in United States?

Château has an estimated audience of 910,730 people in United States, concentrated in California and Massachusetts.

What is the gender split and age of Château fans?

70.6% of Château fans are female, 29.4% are male, with an average age of 42.4 years.

Which brands do Château fans like most?

Château fans show strongest brand affinity for Historic site (6.3×), Meals on Wheels (7.84×), and Goop (5.86×) over the country average.

Where do Château fans live in United States?

Château fans in United States are most concentrated in California (reach 124,819), Massachusetts (reach 73,164), and Texas (reach 70,983). These three regions account for the largest share of the active audience.

What other brands do Château fans also like?

Beyond Château itself, the audience over-indexes on Meals on Wheels (7.84×), Goop (5.86×), Ken Burns (7.84×), and Governor of Michigan (7.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Château. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.