Castle Audience in Germany
Castle has an estimated audience of 981,708 people in Germany. 57.7% are female, 42.3% are male, average age 41.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Liam Neeson, Pierce Brosnan, Jamie Dornan, Harry Potter, Château.
The average Castle fan in Germany is 41.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Liam Neeson, Pierce Brosnan, Jamie Dornan, with strongest over-indexing on Liam Neeson (15.14× the country average). Demographically, the Castle audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Tradition, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Castle fans
| Metric | Value |
|---|---|
| Female | 57.7% |
| Male | 42.3% |
| Average age | 41.5 |
| Estimated audience size | 981,708 |
Audience persona
The typical Castle fan in Germany is more female, around 41.5 years old, with strong Tradition tendencies and a notable affinity for Liam Neeson.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 194,148 | 0.9× |
| Bayern | 171,398 | 1.09× |
| Baden-Württemberg | 140,114 | 1.05× |
| Niedersachsen | 88,942 | 0.93× |
| Hessen | 76,071 | 1.02× |
| Rheinland-Pfalz | 68,949 | 1.4× |
| Sachsen | 51,743 | 1.07× |
| Berlin | 41,827 | 0.95× |
| Sachsen-Anhalt | 35,285 | 1.39× |
| Brandenburg | 34,643 | 1.14× |
| Schleswig-Holstein | 33,294 | 0.94× |
| Thüringen | 26,133 | 1.04× |
| Hamburg | 16,404 | 0.74× |
| Mecklenburg-Vorpommern | 16,273 | 0.87× |
| Saarland | 9,745 | 0.81× |
| Bremen | 7,144 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Liam Neeson | 15.14× | Movies & TV |
| Pierce Brosnan | 6.81× | Movies & TV |
| Jamie Dornan | 12.15× | Movies & TV |
| Harry Potter | 1.66× | Movies & TV |
| Château | 14.48× | Travel & Leisure |
| Bild | 1.81× | News |
| Celtic mythology | 15.44× | Arts & Culture |
| Lion | 6.42× | Pets & Animals |
| Google Flights | 3.71× | Travel & Leisure |
| Tagesschau | 1.71× | Movies & TV |
| HolidayCheck | 3.44× | Travel & Leisure |
| TUI | 3.02× | Travel & Leisure |
| Dracula Untold | 17.42× | Movies & TV |
| Galway | 20.41× | Travel & Leisure |
| Cork (city) | 14.68× | Travel & Leisure |
| Marbella | 14.68× | Travel & Leisure |
| Spiegel Online | 1.7× | News |
| REWE | 1.72× | Shopping |
| Discount stores | 1.55× | Shopping |
| Wetter.com | 1.93× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.76 |
| Travelling | THRILL | 1.68 |
| Patriotism | CONSERVATISM | 1.54 |
| Design Affinity | PREMIUM | 1.54 |
| Indulgence | JOY | 1.43 |
| Sports Activity | POWER | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 15.3% |
| United States | 13.7% |
| United Kingdom | 11.4% |
See Castle audiences in other countries
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Castle have in Germany?
Castle has an estimated audience of 981,708 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Castle fans?
57.7% of Castle fans are female, 42.3% are male, with an average age of 41.5 years.
Which brands do Castle fans like most?
Castle fans show strongest brand affinity for Liam Neeson (15.14×), Pierce Brosnan (6.81×), and Jamie Dornan (12.15×) over the country average.
Where do Castle fans live in Germany?
Castle fans in Germany are most concentrated in Nordrhein-Westfalen (reach 194,148), Bayern (reach 171,398), and Baden-Württemberg (reach 140,114). These three regions account for the largest share of the active audience.
What other brands do Castle fans also like?
Beyond Castle itself, the audience over-indexes on Pierce Brosnan (6.81×), Jamie Dornan (12.15×), Harry Potter (1.66×), and Château (14.48×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Castle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.