Rascasse Audience Intelligence

Marbella Audience in Germany

A data profile of the people who buy, follow and care about Marbella in Germany — modelled from more than twelve digital signal sources. Marbella has an estimated audience of 271,716 people in Germany.

#378among City in Germany#1793among POI in Germany#1520in Travel & Leisure

The average Marbella fan in Germany is 43.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include TUI, Costa del Sol, Costa Blanca, with strongest over-indexing on TUI (21.64× the country average).

Demographically, the Marbella audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Luxury Orientation, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Marbella fan in Germany is balanced, around 43.6 years old, with strong Luxury Orientation tendencies and a notable affinity for TUI.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Marbella profile in Germany.

Audience size
272K
in Germany
Gender
47.3%♀
52.7% male
Age
43.6
average years
Country rank
#18642
POI in Germany
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Marbella fans

47.3% are female, 52.7% are male, average age 43.6.

Fig. 02

Gender split

47.3%
Female
52.7%
Male
Demographic split for Marbella audience in Germany
MetricValue
Female47.3%
Male52.7%
Average age43.6
Estimated audience size271,716
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the Marbella audience in Germany
Age bracketShare%
16-1910%
20-2915%
30-3921%
40-4927%
50+27%
Fig. 04

Worldwide distribution

2.7%

of the worldwide Marbella audience comes from Germany.

Worldwide audience distribution share by country for Marbella
CountryShare
Spain31.9%
United Kingdom10.1%
United States5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Marbella audience in Germany is strongest.

Fig. 05

Top regions by affinity

Marbella fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~9K1.40×
02Hessen~30K1.34×
03Nordrhein-Westfalen~80K1.30×
04Baden-Württemberg~50K1.25×
05Berlin~10K1.20×
06Bayern~50K1.18×
07Bremen~2K1.07×
08Rheinland-Pfalz~10K1.05×
09Niedersachsen~30K1.00×
10Schleswig-Holstein~10K0.99×
11Saarland~3K0.90×
12Brandenburg~7K0.78×
13Mecklenburg-Vorpommern~4K0.71×
14Sachsen~9K0.69×
15Thüringen~4K0.62×
16Sachsen-Anhalt~4K0.59×
Fig. 06

Affinity by region

Affinity by region — Marbella, Germany
0.59×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Marbella audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Marbella audience
#·InterestCategoryAffinity×
01BenidormTravel & Leisure53.71×
02Costa del SolTravel & Leisure40.74×
03Costa BlancaTravel & Leisure40.53×
04Concussion (2015 film)Movie / TV Show / Series26.52×
05Province of MálagaTravel & Leisure24.80×
06ProvenceTravel & Leisure22.51×
07TUITravel & Leisure21.64×
08TenerifeTravel & Leisure19.14×
09Last Man Standing (U.S. TV series)Movies & TV18.51×
10MediterraneoMovies & TV17.65×
11Georgie & Mandy's First MarriageMovies & TV16.03×
12B&B HotelsTravel & Leisure15.28×
13LanzaroteTravel & Leisure14.74×
14Fuller House (TV series)Movies & TV13.97×
15SevilleTravel & Leisure12.93×
16ZagrebTravel & Leisure12.31×
17Schauinsland ReisenTravel & Leisure12.29×
18Lake GardaTravel & Leisure12.03×
19Gran CanariaTravel & Leisure11.79×
20Sonnenklar.TVTravel & Leisure6.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Marbella audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Marbella audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.85×
TravellingTHRILL1.58×
Design AffinityPREMIUM1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Marbella audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.88×
PatriotismCONSERVATISM0.90×
Early Adopter MentalityPOWER0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Marbella have in Germany?

Marbella has an estimated audience of 271,716 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Marbella fans?

47.3% of Marbella fans are female, 52.7% are male, with an average age of 43.6 years.

03

Which brands do Marbella fans like most?

Marbella fans show strongest brand affinity for TUI (21.64×), Costa del Sol (40.74×), and Costa Blanca (40.53×) over the country average.

04

Where do Marbella fans live in Germany?

Marbella fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~50K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Marbella fans also like?

Beyond Marbella itself, the audience over-indexes on Costa del Sol (40.74×), Costa Blanca (40.53×), Tenerife (19.14×), and B&B Hotels (15.28×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in Germany

See Marbella audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Marbella. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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