Marbella Audience in Germany
Marbella has an estimated audience of 271,716 people in Germany. 47.3% are female, 52.7% are male, average age 43.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: TUI, Costa del Sol, Costa Blanca, Tenerife, B&B Hotels.
The average Marbella fan in Germany is 43.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include TUI, Costa del Sol, Costa Blanca, with strongest over-indexing on TUI (21.64× the country average). Demographically, the Marbella audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Marbella fans
| Metric | Value |
|---|---|
| Female | 47.3% |
| Male | 52.7% |
| Average age | 43.6 |
| Estimated audience size | 271,716 |
Audience persona
The typical Marbella fan in Germany is balanced, around 43.6 years old, with strong Quality Awareness tendencies and a notable affinity for TUI.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 81,103 | 1.36× |
| Bayern | 52,818 | 1.21× |
| Baden-Württemberg | 47,514 | 1.28× |
| Hessen | 28,843 | 1.39× |
| Niedersachsen | 26,125 | 0.99× |
| Berlin | 15,331 | 1.26× |
| Rheinland-Pfalz | 14,701 | 1.08× |
| Schleswig-Holstein | 9,348 | 0.96× |
| Hamburg | 8,931 | 1.45× |
| Sachsen | 8,887 | 0.67× |
| Brandenburg | 6,059 | 0.72× |
| Thüringen | 3,969 | 0.57× |
| Sachsen-Anhalt | 3,786 | 0.54× |
| Mecklenburg-Vorpommern | 3,317 | 0.64× |
| Saarland | 2,894 | 0.87× |
| Bremen | 2,333 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| TUI | 21.64× | Travel & Leisure |
| Costa del Sol | 40.74× | Travel & Leisure |
| Costa Blanca | 40.53× | Travel & Leisure |
| Tenerife | 19.14× | Travel & Leisure |
| B&B Hotels | 15.28× | Travel & Leisure |
| Schauinsland Reisen | 12.29× | Travel & Leisure |
| Benidorm | 53.71× | Travel & Leisure |
| Georgie & Mandy's First Marriage | 16.03× | Movies & TV |
| Provence | 22.51× | Travel & Leisure |
| Sonnenklar.TV | 6.67× | Travel & Leisure |
| Gran Canaria | 11.79× | Travel & Leisure |
| Lake Garda | 12.03× | Travel & Leisure |
| Lanzarote | 14.74× | Travel & Leisure |
| Seville | 12.93× | Travel & Leisure |
| Fuller House (TV series) | 13.97× | Movies & TV |
| Last Man Standing (U.S. TV series) | 18.51× | Movies & TV |
| Mediterraneo | 17.65× | Movies & TV |
| Zagreb | 12.31× | Travel & Leisure |
| Province of Málaga | 24.8× | Travel & Leisure |
| Fuerteventura | 8.65× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 3.12 |
| Luxury Orientation | PREMIUM | 1.96 |
| Travelling | THRILL | 1.82 |
| Design Affinity | PREMIUM | 1.78 |
| Indulgence | JOY | 1.68 |
| Sports Activity | POWER | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 32.0% |
| United Kingdom | 10.1% |
| United States | 5.1% |
See Marbella audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Marbella have in Germany?
Marbella has an estimated audience of 271,716 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Marbella fans?
47.3% of Marbella fans are female, 52.7% are male, with an average age of 43.6 years.
Which brands do Marbella fans like most?
Marbella fans show strongest brand affinity for TUI (21.64×), Costa del Sol (40.74×), and Costa Blanca (40.53×) over the country average.
Where do Marbella fans live in Germany?
Marbella fans in Germany are most concentrated in Nordrhein-Westfalen (reach 81,103), Bayern (reach 52,818), and Baden-Württemberg (reach 47,514). These three regions account for the largest share of the active audience.
What other brands do Marbella fans also like?
Beyond Marbella itself, the audience over-indexes on Costa del Sol (40.74×), Costa Blanca (40.53×), Tenerife (19.14×), and B&B Hotels (15.28×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Marbella. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.