Rascasse Audience Intelligence

Provence Audience in Germany

A data profile of the people who buy, follow and care about Provence in Germany — modelled from more than twelve digital signal sources. Provence has an estimated audience of 383,240 people in Germany.

#139among Region in Germany#1324among POI in Germany#1158in Travel & Leisure

The average Provence fan in Germany is 44.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include TUI, L'Occitane en Provence, University of Cambridge, with strongest over-indexing on TUI (9.8× the country average).

Demographically, the Provence audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Provence fan in Germany is more female, around 44.1 years old, with strong Quality Awareness tendencies and a notable affinity for TUI.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Provence profile in Germany.

Audience size
383K
in Germany
Gender
70.9%♀
29.1% male
Age
44.1
average years
Country rank
#14509
POI in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Provence fans

70.9% are female, 29.1% are male, average age 44.1.

Fig. 02

Gender split

70.9%
Female
29.1%
Male
Demographic split for Provence audience in Germany
MetricValue
Female70.9%
Male29.1%
Average age44.1
Estimated audience size383,240
Fig. 03

Age distribution

Ø 44.1
average years
Age distribution of the Provence audience in Germany
Age bracketShare%
16-199%
20-2914%
30-3921%
40-4929%
50+27%
Fig. 04

Worldwide distribution

2.6%

of the worldwide Provence audience comes from Germany.

Worldwide audience distribution share by country for Provence
CountryShare
France27.7%
Brazil23.3%
Italy5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Provence audience in Germany is strongest.

Fig. 05

Top regions by affinity

Provence fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~8K1.64×
02Baden-Württemberg~70K1.41×
03Rheinland-Pfalz~30K1.32×
04Hamburg~9K1.09×
05Bayern~70K1.07×
06Hessen~30K1.07×
07Nordrhein-Westfalen~90K1.05×
08Berlin~20K0.91×
09Schleswig-Holstein~10K0.90×
10Niedersachsen~30K0.89×
11Sachsen~20K0.87×
12Thüringen~8K0.87×
13Bremen~3K0.85×
14Brandenburg~9K0.75×
15Mecklenburg-Vorpommern~5K0.73×
16Sachsen-Anhalt~7K0.67×
Fig. 06

Affinity by region

Affinity by region — Provence, Germany
0.67×1.00×1.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Provence audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Provence audience
#·InterestCategoryAffinity×
01lastminute.deTravel & Leisure78.49×
02PayotBeauty & Wellness78.20×
03ParosTravel & Leisure40.19×
04L'Occitane en ProvenceBeauty & Wellness33.44×
05Lloret de MarTravel & Leisure31.40×
06MarbellaTravel & Leisure22.51×
07Lavender oilHome & Garden22.03×
08University of CambridgeBusiness & Career20.00×
09London Business SchoolBusiness & Career20.00×
10Newcastle UniversityBusiness & Career20.00×
11Wreck-It RalphMovies & TV18.14×
12Columbia UniversityBusiness & Career16.39×
13University of LondonBusiness & Career13.15×
14TUITravel & Leisure9.80×
15ThessalonikiTravel & Leisure9.43×
16Non-alcoholic beverageFood & Beverages5.38×
17Mobile homeCars & Mobility4.86×
18AllgäuTravel & Leisure4.63×
19TagesschauMovies & TV2.26×
20Müller (company)Food & Beverages2.26×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Provence audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Provence audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.91×
Design AffinityPREMIUM1.79×
TravellingTHRILL1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Provence audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.70×
PatriotismCONSERVATISM0.79×
Social Media UsageJOY0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Provence have in Germany?

Provence has an estimated audience of 383,240 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Provence fans?

70.9% of Provence fans are female, 29.1% are male, with an average age of 44.1 years.

03

Which brands do Provence fans like most?

Provence fans show strongest brand affinity for TUI (9.8×), L'Occitane en Provence (33.44×), and University of Cambridge (20×) over the country average.

04

Where do Provence fans live in Germany?

Provence fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Baden-Württemberg (reach ~70K), and Bayern (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Provence fans also like?

Beyond Provence itself, the audience over-indexes on L'Occitane en Provence (33.44×), University of Cambridge (20×), lastminute.de (78.49×), and Paros (40.19×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in Germany

See Provence audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Provence. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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