Provence Audience in Germany
Provence has an estimated audience of 383,240 people in Germany. 70.9% are female, 29.1% are male, average age 44.1. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: TUI, lastminute.de, Paros, Lavender oil, Satire.
The average Provence fan in Germany is 44.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include TUI, lastminute.de, Paros, with strongest over-indexing on TUI (12.02× the country average). Demographically, the Provence audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Provence fans
| Metric | Value |
|---|---|
| Female | 70.9% |
| Male | 29.1% |
| Average age | 44.1 |
| Estimated audience size | 383,240 |
Audience persona
The typical Provence fan in Germany is more female, around 44.1 years old, with strong Design Affinity tendencies and a notable affinity for TUI.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 91,669 | 1.09× |
| Baden-Württemberg | 75,232 | 1.44× |
| Bayern | 69,486 | 1.13× |
| Niedersachsen | 32,690 | 0.88× |
| Hessen | 31,824 | 1.09× |
| Rheinland-Pfalz | 25,413 | 1.32× |
| Berlin | 16,528 | 0.96× |
| Sachsen | 16,383 | 0.87× |
| Schleswig-Holstein | 12,061 | 0.88× |
| Hamburg | 9,555 | 1.1× |
| Brandenburg | 8,445 | 0.71× |
| Thüringen | 8,105 | 0.83× |
| Saarland | 7,707 | 1.64× |
| Sachsen-Anhalt | 6,308 | 0.64× |
| Mecklenburg-Vorpommern | 4,860 | 0.66× |
| Bremen | 2,475 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| TUI | 12.02× | Travel & Leisure |
| lastminute.de | 147.39× | Travel & Leisure |
| Paros | 65.74× | Travel & Leisure |
| Lavender oil | 59.78× | Home & Garden |
| Satire | 7.96× | Literature |
| L'Occitane en Provence | 29.91× | Beauty & Wellness |
| University of Cambridge | 20× | Business & Career |
| German television comedy | 8.58× | Movies & TV |
| Real property | 6.76× | Home & Garden |
| Marbella | 25.64× | Travel & Leisure |
| London Business School | 20× | Business & Career |
| Newcastle University | 20× | Business & Career |
| Allgäu | 7.2× | Travel & Leisure |
| Thessaloniki | 12.16× | Travel & Leisure |
| Western Union | 4.72× | Business & Career |
| Columbia University | 18.15× | Business & Career |
| Greece | 4.4× | Travel & Leisure |
| Pets | 1.74× | Pets & Animals |
| Mobile home | 5.83× | Cars & Mobility |
| Tagesschau | 1.77× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.25 |
| Quality Awareness | PREMIUM | 1.8 |
| Indulgence | JOY | 1.74 |
| Community Orientation | OPEN | 1.64 |
| Healthy Lifestyle | BALANCE | 1.56 |
| Sustainability | BALANCE | 1.54 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 27.8% |
| Brazil | 23.3% |
| Italy | 5.5% |
See Provence audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Provence have in Germany?
Provence has an estimated audience of 383,240 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Provence fans?
70.9% of Provence fans are female, 29.1% are male, with an average age of 44.1 years.
Which brands do Provence fans like most?
Provence fans show strongest brand affinity for TUI (12.02×), lastminute.de (147.39×), and Paros (65.74×) over the country average.
Where do Provence fans live in Germany?
Provence fans in Germany are most concentrated in Nordrhein-Westfalen (reach 91,669), Baden-Württemberg (reach 75,232), and Bayern (reach 69,486). These three regions account for the largest share of the active audience.
What other brands do Provence fans also like?
Beyond Provence itself, the audience over-indexes on lastminute.de (147.39×), Paros (65.74×), Lavender oil (59.78×), and Satire (7.96×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Provence. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.