A data profile of the people who buy, follow and care about Provence in France — modelled from more than twelve digital signal sources. Provence has an estimated audience of 4,088,900 people in France.
The average Provence fan in France is 46.7 years old, more female, and lives primarily in Provence-Alpes-Côte d'Azur.
The audience is concentrated in Provence-Alpes-Côte d'Azur, Île-de-France, Auvergne-Rhône-Alpes.
Top brand affinities include Love & Sex, Christmas Gift, Kitchen garden, with strongest over-indexing on Love & Sex (209.08× the country average).
Demographically, the Provence audience skews more female with an average age of 46.7, and over-indexes on personality traits such as Mindfulness, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Provence fan in France is more female, around 46.7 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Provence profile in France.
59.4% are female, 40.6% are male, average age 46.7.
| Metric | Value |
|---|---|
| Female | 59.4% |
| Male | 40.6% |
| Average age | 46.7 |
| Estimated audience size | 4,088,900 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 41% |
Where the Provence audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Provence-Alpes-Côte d'Azur | ~1.5M | 4.28× | |
| 02 | Auvergne-Rhône-Alpes | ~500K | 1.05× | |
| 03 | Occitanie | ~400K | 1.05× | |
| 04 | Île-de-France | ~700K | 0.91× | |
| 05 | Nouvelle-Aquitaine | ~300K | 0.78× | |
| 06 | Grand Est | ~200K | 0.73× | |
| 07 | Brittany | ~100K | 0.71× | |
| 08 | Bourgogne-Franche-Comté | ~100K | 0.70× | |
| 09 | Corsica | ~10K | 0.69× | |
| 10 | Pays de la Loire | ~100K | 0.65× | |
| 11 | Centre-Val de Loire | ~100K | 0.64× | |
| 12 | Normandy | ~100K | 0.61× | |
| 13 | Hauts-de-France | ~200K | 0.59× |
The strongest cross-interests of the Provence audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Selfridges | Shopping | 223.90× | ||
| 02 | Love & Sex | Kids & Family | 209.08× | ||
| 03 | Christmas Gift | Kids & Family | 41.19× | ||
| 04 | Christmas tree | Kids & Family | 27.64× | ||
| 05 | Kitchen garden | Home & Garden | 24.97× | ||
| 06 | Zoom lens | Technology & Electronics | 22.49× | ||
| 07 | Hormone | Health | 18.31× | ||
| 08 | Breast Cancer awareness | Health | 18.26× | ||
| 09 | Broadcasting of sports events | Movies & TV | 18.08× | ||
| 10 | Dentistry | Business & Career | 17.07× | ||
| 11 | Girl power | Politics & Society | 11.68× | ||
| 12 | Single-lens reflex camera | Technology & Electronics | 10.86× | ||
| 13 | Psoriasis Awareness | Health | 9.88× | ||
| 14 | Burnout (psychology) | Health | 9.48× | ||
| 15 | Sustainable products | Politics & Society | 8.92× | ||
| 16 | New Testament | Politics & Society | 8.26× | ||
| 17 | Improvisation | Music & Radio | 5.82× | ||
| 18 | Vueling | Travel & Leisure | 3.55× | ||
| 19 | Real property | Home & Garden | 2.73× | ||
| 20 | Google Maps | Internet & Social Media | 1.84× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.88× | |
| Spirituality | BALANCE | 1.31× | |
| Tradition | CONSERVATISM | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.82× | |
| DIY Mentality | THRILL | 0.88× | |
| Luxury Orientation | PREMIUM | 0.92× |
Provence has an estimated audience of 4,088,900 people in France, concentrated in Provence-Alpes-Côte d'Azur and Île-de-France.
59.4% of Provence fans are female, 40.6% are male, with an average age of 46.7 years.
Provence fans show strongest brand affinity for Love & Sex (209.08×), Christmas Gift (41.19×), and Kitchen garden (24.97×) over the country average.
Provence fans in France are most concentrated in Provence-Alpes-Côte d'Azur (reach ~1.5M), Île-de-France (reach ~700K), and Auvergne-Rhône-Alpes (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Provence itself, the audience over-indexes on Christmas Gift (41.19×), Kitchen garden (24.97×), Zoom lens (22.49×), and Christmas tree (27.64×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Provence. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.