Rascasse Audience Intelligence

Marbella Audience in Spain

A data profile of the people who buy, follow and care about Marbella in Spain — modelled from more than twelve digital signal sources. Marbella has an estimated audience of 3,164,732 people in Spain.

#11among City in Spain#67among POI in Spain#100in Travel & Leisure

The average Marbella fan in Spain is 46.3 years old, more female, and lives primarily in Andalusia.

The audience is concentrated in Andalusia, Community of Madrid, Catalonia.

Top brand affinities include Costa del Sol, Málaga, Province of Málaga, with strongest over-indexing on Costa del Sol (2.51× the country average).

Demographically, the Marbella audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Need for Security, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.

The typical Marbella fan in Spain is more female, around 46.3 years old, with strong Need for Security tendencies and a notable affinity for Costa del Sol.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Marbella profile in Spain.

Audience size
3.2M
in Spain
Gender
58.3%♀
41.7% male
Age
46.3
average years
Country rank
#1159
POI in Spain
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Marbella fans

58.3% are female, 41.7% are male, average age 46.3.

Fig. 02

Gender split

58.3%
Female
41.7%
Male
Demographic split for Marbella audience in Spain
MetricValue
Female58.3%
Male41.7%
Average age46.3
Estimated audience size3,164,732
Fig. 03

Age distribution

Ø 46.3
average years
Age distribution of the Marbella audience in Spain
Age bracketShare%
16-196%
20-2913%
30-3920%
40-4927%
50+35%
Fig. 04

Worldwide distribution

31.9%

of the worldwide Marbella audience comes from Spain.

Worldwide audience distribution share by country for Marbella
CountryShare
Spain31.9%
United Kingdom10.1%
United States5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Spain average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Marbella audience in Spain is strongest.

Fig. 05

Top regions by affinity

Marbella fans by region: top regions in Spain
#RegionReachAffinity×
01Andalusia~2.5M9.44×
02Community of Madrid~400K0.68×
03Region of Murcia~60K0.59×
04Comunidad Valenciana~200K0.58×
05Castilla-La Mancha~70K0.56×
06Basque Autonomous Country~70K0.56×
07Balearic Islands~50K0.54×
08Extremadura~30K0.50×
09Castile and León~70K0.49×
10La Rioja~10K0.48×
11Catalonia~300K0.47×
12Aragon~40K0.43×
13Canary Islands~70K0.42×
14Cantabria~20K0.42×
15Navarre~20K0.42×
16Galicia~60K0.41×
17Principality of Asturias~30K0.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Marbella audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Marbella audience
#·InterestCategoryAffinity×
01MijasTravel & Leisure3.69×
02Puerto BanúsTravel & Leisure3.09×
03FuengirolaTravel & Leisure2.74×
04Lamborghini UrusCars & Mobility2.72×
05Costa del SolTravel & Leisure2.51×
06Lamborghini HuracánCars & Mobility2.49×
07TorremolinosTravel & Leisure2.17×
08Atlético NacionalSports2.08×
09BenalmádenaTravel & Leisure2.06×
10SotograndeTravel & Leisure2.05×
11MarrakeshTravel & Leisure2.03×
12Province of MálagaTravel & Leisure2.00×
13WinamaxGames1.89×
14GibraltarTravel & Leisure1.83×
15Audi R8Cars & Mobility1.82×
16Costa BlancaTravel & Leisure1.76×
17Getafe CFSports1.75×
18Málaga CFSports1.72×
19MálagaTravel & Leisure1.67×
20CazaArts & Culture1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Marbella audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Marbella audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.07×
Quality AwarenessPREMIUM1.03×
CreativityOPEN1.01×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Marbella audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.70×
IndividualismJOY0.74×
Convenience OrientationPREMIUM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Marbella have in Spain?

Marbella has an estimated audience of 3,164,732 people in Spain, concentrated in Andalusia and Community of Madrid.

02

What is the gender split and age of Marbella fans?

58.3% of Marbella fans are female, 41.7% are male, with an average age of 46.3 years.

03

Which brands do Marbella fans like most?

Marbella fans show strongest brand affinity for Costa del Sol (2.51×), Málaga (1.67×), and Province of Málaga (2×) over the country average.

04

Where do Marbella fans live in Spain?

Marbella fans in Spain are most concentrated in Andalusia (reach ~2.5M), Community of Madrid (reach ~400K), and Catalonia (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Marbella fans also like?

Beyond Marbella itself, the audience over-indexes on Málaga (1.67×), Province of Málaga (2×), Fuengirola (2.74×), and Getafe CF (1.75×) compared to the Spain average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in Spain

See Marbella audiences in other countries

How to read this data

Audience size is the estimated number of people in Spain who actively search for Marbella. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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