A data profile of the people who buy, follow and care about Costa del Sol in Spain — modelled from more than twelve digital signal sources. Costa del Sol has an estimated audience of 2,626,571 people in Spain.
The average Costa del Sol fan in Spain is 47.8 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Province of Málaga, Málaga, Andalusia, with strongest over-indexing on Province of Málaga (6.03× the country average).
Demographically, the Costa del Sol audience skews more female with an average age of 47.8, and over-indexes on personality traits such as Travelling, Sports Activity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Costa del Sol fan in Spain is more female, around 47.8 years old, with strong Travelling tendencies and a notable affinity for Province of Málaga.
The key figures that characterise the Costa del Sol profile in Spain.
59.6% are female, 40.4% are male, average age 47.8.
| Metric | Value |
|---|---|
| Female | 59.6% |
| Male | 40.4% |
| Average age | 47.8 |
| Estimated audience size | 2,626,571 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 11% | |
| 30-39 | 19% | |
| 40-49 | 28% | |
| 50+ | 39% |
of the worldwide Costa del Sol audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 30.9% |
| United Kingdom | 15.3% |
| Germany | 4.1% |
Where the Costa del Sol audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Andalusia | ~2M | 4.20× | |
| 02 | Comunidad Valenciana | ~300K | 1.06× | |
| 03 | Region of Murcia | ~100K | 1.06× | |
| 04 | Balearic Islands | ~70K | 0.94× | |
| 05 | Canary Islands | ~100K | 0.92× | |
| 06 | Extremadura | ~50K | 0.90× | |
| 07 | Community of Madrid | ~400K | 0.88× | |
| 08 | Castilla-La Mancha | ~90K | 0.86× | |
| 09 | Catalonia | ~400K | 0.84× | |
| 10 | La Rioja | ~10K | 0.82× | |
| 11 | Basque Autonomous Country | ~80K | 0.81× | |
| 12 | Castile and León | ~90K | 0.80× | |
| 13 | Aragon | ~50K | 0.78× | |
| 14 | Principality of Asturias | ~50K | 0.78× | |
| 15 | Cantabria | ~20K | 0.75× | |
| 16 | Navarre | ~20K | 0.74× | |
| 17 | Galicia | ~90K | 0.73× |
The strongest cross-interests of the Costa del Sol audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Benalmádena | Travel & Leisure | 6.96× | ||
| 02 | Mijas | Travel & Leisure | 6.86× | ||
| 03 | Province of Málaga | Travel & Leisure | 6.03× | ||
| 04 | Fuengirola | Travel & Leisure | 6.01× | ||
| 05 | Torremolinos | Travel & Leisure | 5.98× | ||
| 06 | Marbella | Travel & Leisure | 4.13× | ||
| 07 | Málaga | Travel & Leisure | 3.60× | ||
| 08 | Golf course | Sports | 3.44× | ||
| 09 | Gated community | Home & Garden | 2.99× | ||
| 10 | Funding | Business & Career | 2.62× | ||
| 11 | Cádiz | Travel & Leisure | 2.48× | ||
| 12 | Andalusia | Travel & Leisure | 2.38× | ||
| 13 | Seville | Travel & Leisure | 1.94× | ||
| 14 | Common law | Politics & Society | 1.85× | ||
| 15 | Mediterranean Sea | Travel & Leisure | 1.76× | ||
| 16 | ABC | Movies & TV | 1.61× | ||
| 17 | Aldi | Shopping | 1.59× | ||
| 18 | Mercadona | Shopping | 1.54× | ||
| 19 | La Caixa | Business & Career | 1.52× | ||
| 20 | IBEX 35 | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.65× | |
| Sports Activity | POWER | 1.23× | |
| Spirituality | BALANCE | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.77× | |
| Sustainability | BALANCE | 0.82× | |
| Mindfulness | BALANCE | 0.82× |
Costa del Sol has an estimated audience of 2,626,571 people in Spain, concentrated in Andalusia and Catalonia.
59.6% of Costa del Sol fans are female, 40.4% are male, with an average age of 47.8 years.
Costa del Sol fans show strongest brand affinity for Province of Málaga (6.03×), Málaga (3.6×), and Andalusia (2.38×) over the country average.
Costa del Sol fans in Spain are most concentrated in Andalusia (reach ~2M), Catalonia (reach ~400K), and Community of Madrid (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Costa del Sol itself, the audience over-indexes on Málaga (3.6×), Andalusia (2.38×), Marbella (4.13×), and Torremolinos (5.98×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Costa del Sol. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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