A data profile of the people who buy, follow and care about Province of Málaga in Spain — modelled from more than twelve digital signal sources. Province of Málaga has an estimated audience of 2,977,853 people in Spain.
Province of Málaga has an estimated audience of 2,977,853 people in Spain. 56.5% are female, 43.5% are male, average age 47.6. Top brand affinities: Iberia (airline), WhatsApp, Málaga CF, Costa del Sol, Refrigerator.
Top brand affinities include Iberia (airline), WhatsApp, Málaga CF, with strongest over-indexing on Iberia (airline) (3.03× the country average).
Demographically, the Province of Málaga audience skews more female with an average age of 47.6, and over-indexes on personality traits such as Patriotism, Community Orientation.
The typical Province of Málaga fan in Spain is more female, around 47.6 years old, with strong Patriotism tendencies and a notable affinity for Iberia (airline).
The key figures that characterise the Province of Málaga profile in Spain.
56.5% are female, 43.5% are male, average age 47.6.
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 47.6 |
| Estimated audience size | 2,977,853 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 11% | |
| 30-39 | 19% | |
| 40-49 | 28% | |
| 50+ | 38% |
of the worldwide Province of Málaga audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 47.7% |
| United Kingdom | 13.4% |
| Sweden | 3.3% |
The strongest cross-interests of the Province of Málaga audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Málaga CF | Sports | 7.48× | ||
| 02 | Costa del Sol | Travel & Leisure | 6.03× | ||
| 03 | Rayo Vallecano | Travel & Leisure | 4.30× | ||
| 04 | Satire | Literature | 4.15× | ||
| 05 | Refrigerator | Home & Garden | 3.72× | ||
| 06 | Betfair | Games | 3.25× | ||
| 07 | Internet & Social Media | 3.21× | |||
| 08 | Real property | Home & Garden | 3.07× | ||
| 09 | Iberia (airline) | Travel & Leisure | 3.03× | ||
| 10 | Volunteering | Politics & Society | 2.86× | ||
| 11 | Mango | Shopping | 2.61× | ||
| 12 | Distilled beverage | Food & Beverages | 2.57× | ||
| 13 | Lunch | Food & Beverages | 2.42× | ||
| 14 | Travel website | Travel & Leisure | 2.20× | ||
| 15 | Aldi | Shopping | 2.14× | ||
| 16 | TripAdvisor | Travel & Leisure | 2.08× | ||
| 17 | IBEX 35 | Business & Career | 1.92× | ||
| 18 | Caixabank | Business & Career | 1.87× | ||
| 19 | Julio Iglesias | Music & Radio | 1.87× | ||
| 20 | Movistar+ | Movies & TV | 1.72× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.83× | |
| Community Orientation | OPEN | 1.75× | |
| Spirituality | BALANCE | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.81× | |
| Price Sensitivity | PREMIUM | 0.89× | |
| Healthy Lifestyle | BALANCE | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Province of Málaga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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