A data profile of the people who buy, follow and care about Cádiz in Spain — modelled from more than twelve digital signal sources. Cádiz has an estimated audience of 3,218,250 people in Spain.
Cádiz has an estimated audience of 3,218,250 people in Spain. 58.6% are female, 41.4% are male, average age 47.6. Top brand affinities: Iberia (airline), WhatsApp, Real property, Aldi, MSN.
Top brand affinities include Iberia (airline), WhatsApp, Real property, with strongest over-indexing on Iberia (airline) (3.01× the country average).
Demographically, the Cádiz audience skews more female with an average age of 47.6, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
The typical Cádiz fan in Spain is more female, around 47.6 years old, with strong Patriotism tendencies and a notable affinity for Iberia (airline).
The key figures that characterise the Cádiz profile in Spain.
58.6% are female, 41.4% are male, average age 47.6.
| Metric | Value |
|---|---|
| Female | 58.6% |
| Male | 41.4% |
| Average age | 47.6 |
| Estimated audience size | 3,218,250 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 10% | |
| 30-39 | 20% | |
| 40-49 | 30% | |
| 50+ | 37% |
of the worldwide Cádiz audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 77.0% |
| United States | 3.4% |
| United Kingdom | 2.2% |
The strongest cross-interests of the Cádiz audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rayo Vallecano | Travel & Leisure | 4.16× | ||
| 02 | Málaga CF | Sports | 3.87× | ||
| 03 | Real property | Home & Garden | 3.21× | ||
| 04 | Refrigerator | Home & Garden | 3.07× | ||
| 05 | Internet & Social Media | 3.06× | |||
| 06 | Iberia (airline) | Travel & Leisure | 3.01× | ||
| 07 | Volunteering | Politics & Society | 2.92× | ||
| 08 | MSN | News | 2.81× | ||
| 09 | Girona FC | Sports | 2.81× | ||
| 10 | Mango | Shopping | 2.63× | ||
| 11 | Julio Iglesias | Music & Radio | 2.56× | ||
| 12 | Lunch | Food & Beverages | 2.55× | ||
| 13 | Distilled beverage | Food & Beverages | 2.41× | ||
| 14 | Aldi | Shopping | 2.32× | ||
| 15 | Sevilla FC | Sports | 2.09× | ||
| 16 | Caixabank | Business & Career | 1.95× | ||
| 17 | Movistar+ | Movies & TV | 1.92× | ||
| 18 | Cadena SER | Music & Radio | 1.85× | ||
| 19 | IBEX 35 | Business & Career | 1.82× | ||
| 20 | Spanish language | Politics & Society | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.36× | |
| Convenience Orientation | PREMIUM | 1.58× | |
| Need for Security | CONSERVATISM | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.88× | |
| Luxury Orientation | PREMIUM | 0.88× | |
| Mindfulness | BALANCE | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Cádiz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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