A data profile of the people who buy, follow and care about Málaga in Spain — modelled from more than twelve digital signal sources. Málaga has an estimated audience of 4,557,459 people in Spain.
Málaga has an estimated audience of 4,557,459 people in Spain. 60.7% are female, 39.3% are male, average age 46.1. Top brand affinities: WhatsApp, Iberia (airline), Aldi, Real property, Málaga CF.
Top brand affinities include WhatsApp, Iberia (airline), Aldi, with strongest over-indexing on WhatsApp (2.49× the country average).
Demographically, the Málaga audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Individualism, Patriotism.
The typical Málaga fan in Spain is more female, around 46.1 years old, with strong Individualism tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Málaga profile in Spain.
60.7% are female, 39.3% are male, average age 46.1.
| Metric | Value |
|---|---|
| Female | 60.7% |
| Male | 39.3% |
| Average age | 46.1 |
| Estimated audience size | 4,557,459 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 19% | |
| 40-49 | 27% | |
| 50+ | 35% |
of the worldwide Málaga audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 45.3% |
| United Kingdom | 7.4% |
| Italy | 4.4% |
The strongest cross-interests of the Málaga audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Málaga CF | Sports | 4.41× | ||
| 02 | Rayo Vallecano | Travel & Leisure | 4.11× | ||
| 03 | Costa del Sol | Travel & Leisure | 3.60× | ||
| 04 | Real property | Home & Garden | 2.91× | ||
| 05 | Volunteering | Politics & Society | 2.90× | ||
| 06 | Refrigerator | Home & Garden | 2.56× | ||
| 07 | Internet & Social Media | 2.49× | |||
| 08 | Logitravel | Travel & Leisure | 2.41× | ||
| 09 | Iberia (airline) | Travel & Leisure | 2.24× | ||
| 10 | Mango | Shopping | 2.24× | ||
| 11 | Aldi | Shopping | 2.15× | ||
| 12 | TripAdvisor | Travel & Leisure | 2.10× | ||
| 13 | Julio Iglesias | Music & Radio | 2.00× | ||
| 14 | Travel website | Travel & Leisure | 1.95× | ||
| 15 | MSN | News | 1.94× | ||
| 16 | Badoo | Internet & Social Media | 1.91× | ||
| 17 | Distilled beverage | Food & Beverages | 1.87× | ||
| 18 | Charity and causes | Business & Career | 1.83× | ||
| 19 | Wikipedia | Internet & Social Media | 1.74× | ||
| 20 | Caixabank | Business & Career | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.71× | |
| Patriotism | CONSERVATISM | 1.65× | |
| Quality Awareness | PREMIUM | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.85× | |
| Mindfulness | BALANCE | 0.93× | |
| Early Adopter Mentality | POWER | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Málaga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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