Málaga Audience in United States
Málaga has an estimated audience of 430,433 people in United States. 57.1% are female, 42.9% are male, average age 40.2. Top regions: California, Florida, New York. Top brand affinities: Marbella, Tenerife, Antonio Banderas, Kia Sportage, Lyric poetry.
The average Málaga fan in United States is 40.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Marbella, Tenerife, Antonio Banderas, with strongest over-indexing on Marbella (63.93× the country average). Demographically, the Málaga audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Design Affinity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Málaga fans
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 40.2 |
| Estimated audience size | 430,433 |
Audience persona
The typical Málaga fan in United States is more female, around 40.2 years old, with strong Design Affinity tendencies and a notable affinity for Marbella.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 74,042 | 1.56× |
| Florida | 46,170 | 1.58× |
| New York | 39,831 | 1.66× |
| Texas | 37,526 | 1.01× |
| Illinois | 17,796 | 1.24× |
| New Jersey | 16,169 | 1.48× |
| Virginia | 15,331 | 1.46× |
| Washington | 14,485 | 1.68× |
| Massachusetts | 14,120 | 1.67× |
| North Carolina | 12,809 | 0.99× |
| Pennsylvania | 12,549 | 0.87× |
| Georgia | 12,045 | 0.91× |
| Colorado | 11,180 | 1.65× |
| Arizona | 9,281 | 1.06× |
| Michigan | 9,102 | 0.81× |
| Maryland | 8,986 | 1.21× |
| Ohio | 8,653 | 0.65× |
| Oregon | 7,337 | 1.49× |
| Tennessee | 6,011 | 0.7× |
| Minnesota | 5,949 | 0.96× |
| Wisconsin | 5,047 | 0.78× |
| Connecticut | 4,935 | 1.14× |
| Missouri | 4,803 | 0.69× |
| New Mexico | 4,781 | 2.22× |
| South Carolina | 4,739 | 0.73× |
| Indiana | 4,493 | 0.57× |
| Utah | 4,003 | 1.04× |
| Washington, District of Columbia | 3,731 | 2.88× |
| Kentucky | 3,294 | 0.61× |
| Alabama | 3,239 | 0.54× |
| Louisiana | 3,208 | 0.58× |
| Nevada | 3,016 | 0.72× |
| Oklahoma | 2,462 | 0.52× |
| Kansas | 2,316 | 0.68× |
| Arkansas | 2,028 | 0.57× |
| Iowa | 1,963 | 0.55× |
| New Hampshire | 1,789 | 1.05× |
| Idaho | 1,787 | 0.83× |
| Maine | 1,753 | 1.14× |
| Hawaii | 1,633 | 0.88× |
| Rhode Island | 1,392 | 1.02× |
| Mississippi | 1,305 | 0.37× |
| Montana | 1,171 | 0.98× |
| Vermont | 1,119 | 1.48× |
| Nebraska | 1,086 | 0.5× |
| Delaware | 911 | 0.77× |
| Alaska | 739 | 0.8× |
| West Virginia | 707 | 0.35× |
| South Dakota | 405 | 0.41× |
| North Dakota | 394 | 0.45× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Marbella | 63.93× | Travel & Leisure |
| Tenerife | 54.84× | Travel & Leisure |
| Antonio Banderas | 19.18× | Movies & TV |
| Kia Sportage | 21.92× | Cars & Mobility |
| Lyric poetry | 19.38× | Literature |
| Trivago | 9.81× | Travel & Leisure |
| Real Madrid C.F. | 4× | Sports |
| Madrid | 11.33× | Travel & Leisure |
| El Corte Inglés | 19.64× | Shopping |
| Alicante | 47.95× | Travel & Leisure |
| Eucerin | 20× | Beauty & Wellness |
| Las Vegas | 3.55× | Travel & Leisure |
| FIFA Club World Cup | 13.25× | Sports |
| Cultural tourism | 26.6× | Travel & Leisure |
| Sofía Vergara | 6.82× | Movies & TV |
| Barcelona | 8.51× | Travel & Leisure |
| San Diego Padres | 7.09× | Sports |
| Atlético Madrid | 10.22× | Sports |
| Honda HR-V | 14.92× | Cars & Mobility |
| Superman | 1.56× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.19 |
| Travelling | THRILL | 1.72 |
| Risk Appetite | THRILL | 1.63 |
| LGBTQ+ Identity | OPEN | 1.61 |
| Sustainability | BALANCE | 1.6 |
| Spirituality | BALANCE | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 43.5% |
| United Kingdom | 7.1% |
| Italy | 4.3% |
See Málaga audiences in other countries
More City audiences in United States
- New York City (93,869,939)
- Los Angeles (66,608,048)
- Las Vegas (43,767,386)
- Chicago (42,550,164)
- Atlanta (37,609,553)
Frequently asked questions
How many fans does Málaga have in United States?
Málaga has an estimated audience of 430,433 people in United States, concentrated in California and Florida.
What is the gender split and age of Málaga fans?
57.1% of Málaga fans are female, 42.9% are male, with an average age of 40.2 years.
Which brands do Málaga fans like most?
Málaga fans show strongest brand affinity for Marbella (63.93×), Tenerife (54.84×), and Antonio Banderas (19.18×) over the country average.
Where do Málaga fans live in United States?
Málaga fans in United States are most concentrated in California (reach 74,042), Florida (reach 46,170), and New York (reach 39,831). These three regions account for the largest share of the active audience.
What other brands do Málaga fans also like?
Beyond Málaga itself, the audience over-indexes on Tenerife (54.84×), Antonio Banderas (19.18×), Kia Sportage (21.92×), and Lyric poetry (19.38×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Málaga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.