Málaga Audience in United States

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Málaga has an estimated audience of 430,433 people in United States. 57.1% are female, 42.9% are male, average age 40.2. Top regions: California, Florida, New York. Top brand affinities: Nationality, Stamp collecting, Halsey, Oregon, Voter registration, Electrolyte.

The average Málaga fan in United States is 40.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Nationality, Stamp collecting, Halsey, Oregon, with strongest over-indexing on Nationality (10.77× the country average). Demographically, the Málaga audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Design Affinity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Málaga fans

Demographic split for Málaga audience in United States
MetricValue
Female57.1%
Male42.9%
Average age40.2
Estimated audience size430,433

Audience persona

The typical Málaga fan in United States is more female, around 40.2 years old, with strong Design Affinity tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Málaga in United States
RegionReachAffinity
California74,0421.56×
Florida46,1701.58×
New York39,8311.66×
Texas37,5261.01×
Illinois17,7961.24×
New Jersey16,1691.48×
Virginia15,3311.46×
Washington14,4851.68×
Massachusetts14,1201.67×
North Carolina12,8090.99×
Pennsylvania12,5490.87×
Georgia12,0450.91×
Colorado11,1801.65×
Arizona9,2811.06×
Michigan9,1020.81×
Maryland8,9861.21×
Ohio8,6530.65×
Oregon7,3371.49×
Tennessee6,0110.7×
Minnesota5,9490.96×
Wisconsin5,0470.78×
Connecticut4,9351.14×
Missouri4,8030.69×
New Mexico4,7812.22×
South Carolina4,7390.73×
Indiana4,4930.57×
Utah4,0031.04×
Washington, District of Columbia3,7312.88×
Kentucky3,2940.61×
Alabama3,2390.54×
Louisiana3,2080.58×
Nevada3,0160.72×
Oklahoma2,4620.52×
Kansas2,3160.68×
Arkansas2,0280.57×
Iowa1,9630.55×
New Hampshire1,7891.05×
Idaho1,7870.83×
Maine1,7531.14×
Hawaii1,6330.88×
Rhode Island1,3921.02×
Mississippi1,3050.37×
Montana1,1710.98×
Vermont1,1191.48×
Nebraska1,0860.5×
Delaware9110.77×
Alaska7390.8×
West Virginia7070.35×
South Dakota4050.41×
North Dakota3940.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Málaga audience
BrandAffinityCategory
Nationality10.77×Politics & Society
Stamp collecting19.64×Home & Garden
Halsey, Oregon27.56×Travel & Leisure
Voter registration12.54×Politics & Society
Electrolyte9.83×Health
Gippy Grewal32.2×Movies & TV
Harmattan63.93×Travel & Leisure
Home construction1.95×Home & Garden
Elsword21.92×Games
Pantsuit12.83×Fashion & Accessoires
Minnesota1.68×Travel & Leisure
JDSU2.88×Business & Career
Home equity1.65×Home & Garden
3D printing2.13×Technology & Electronics
TeachHUB3.06×Business & Career
Peru national football team9.81×Sports
Buying a House5.08×Home & Garden
Buying and Selling Real Estate5.42×Home & Garden
Dental hygienist4.13×Health
Boystown19.38×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Málaga audience
TraitClusterScore
Design AffinityPREMIUM2.19
TravellingTHRILL1.72
Risk AppetiteTHRILL1.63
LGBTQ+ IdentityOPEN1.61
SustainabilityBALANCE1.6
SpiritualityBALANCE1.46

Worldwide distribution

Worldwide audience distribution share by country for Málaga
CountryShare
Spain43.5%
United Kingdom7.1%
Italy4.3%

See Málaga audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Málaga have in United States?

Málaga has an estimated audience of 430,433 people in United States, concentrated in California and Florida.

What is the gender split and age of Málaga fans?

57.1% of Málaga fans are female, 42.9% are male, with an average age of 40.2 years.

Which brands do Málaga fans like most?

Málaga fans show strongest brand affinity for Nationality (10.77×), Stamp collecting (19.64×), and Halsey, Oregon (27.56×) over the country average.

Where do Málaga fans live in United States?

Málaga fans in United States are most concentrated in California (reach 74,042), Florida (reach 46,170), and New York (reach 39,831). These three regions account for the largest share of the active audience.

What other brands do Málaga fans also like?

Beyond Málaga itself, the audience over-indexes on Stamp collecting (19.64×), Halsey, Oregon (27.56×), Voter registration (12.54×), and Electrolyte (9.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Málaga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.