Rascasse Audience Intelligence

Málaga Audience in United States

A data profile of the people who buy, follow and care about Málaga in United States — modelled from more than twelve digital signal sources. Málaga has an estimated audience of 430,433 people in United States.

#506among City in United States#4351among POI in United States#3264in Travel & Leisure

The average Málaga fan in United States is 40.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include Tenerife, Antonio Banderas, Cultural tourism, with strongest over-indexing on Tenerife (104.74× the country average).

Demographically, the Málaga audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Risk Appetite, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Málaga fan in United States is more female, around 40.2 years old, with strong Risk Appetite tendencies and a notable affinity for Tenerife.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Málaga profile in United States.

Audience size
430K
in United States
Gender
57.1%♀
42.9% male
Age
40.2
average years
Country rank
#39905
POI in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Málaga fans

57.1% are female, 42.9% are male, average age 40.2.

Fig. 02

Gender split

57.1%
Female
42.9%
Male
Demographic split for Málaga audience in United States
MetricValue
Female57.1%
Male42.9%
Average age40.2
Estimated audience size430,433
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Málaga audience in United States
Age bracketShare%
16-1920%
20-2916%
30-3918%
40-4924%
50+22%
Fig. 04

Worldwide distribution

4.3%

of the worldwide Málaga audience comes from United States.

Worldwide audience distribution share by country for Málaga
CountryShare
Spain45.3%
United Kingdom7.4%
Italy4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Málaga audience in United States is strongest.

Fig. 05

Top regions by affinity

Málaga fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~8K3.49×
02New Jersey~30K2.81×
03Washington, District of Columbia~3K2.28×
04Washington~20K1.83×
05Florida~50K1.69×
06Massachusetts~10K1.68×
07New York~40K1.55×
08California~70K1.39×
09Colorado~9K1.28×
10Virginia~10K1.27×
11Vermont<1K1.23×
12Connecticut~5K1.19×
13Illinois~20K1.17×
14Oregon~6K1.15×
15Maine~2K1.15×
16Maryland~8K1.11×
17Pennsylvania~20K1.07×
18New Hampshire~2K1.05×
19Rhode Island~1K1.03×
20Alaska<1K1.01×
21Hawaii~2K0.96×
22Utah~4K0.94×
23Texas~30K0.91×
24Delaware~1K0.91×
25Georgia~10K0.90×
26Arizona~8K0.88×
27North Carolina~10K0.87×
28Montana~1K0.87×
29Minnesota~5K0.85×
30Idaho~2K0.85×
31Nevada~3K0.81×
32Wisconsin~5K0.74×
33South Carolina~5K0.73×
34Michigan~8K0.72×
35North Dakota<1K0.72×
36Kansas~2K0.71×
37South Dakota<1K0.70×
38Tennessee~6K0.67×
39Missouri~5K0.65×
40Ohio~9K0.64×
41Nebraska~1K0.64×
42Louisiana~3K0.63×
43West Virginia~1K0.63×
44Kentucky~3K0.62×
45Iowa~2K0.62×
46Arkansas~2K0.62×
47Indiana~5K0.60×
48Oklahoma~3K0.58×
49Mississippi~2K0.55×
50Alabama~3K0.53×
Fig. 06

Affinity by region

Affinity by region — Málaga, United States
0.53×1.00×3.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Málaga audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Málaga audience
#·InterestCategoryAffinity×
01TenerifeTravel & Leisure104.74×
02LanzaroteTravel & Leisure103.37×
03MarbellaTravel & Leisure83.20×
04Cultural tourismTravel & Leisure74.39×
05Antonio BanderasMovies & TV36.06×
06Saint-TropezTravel & Leisure32.83×
07EucerinBeauty & Wellness20.00×
08Lyric poetryLiterature18.82×
09Sofía VergaraMovies & TV15.99×
10Roland GarrosSports12.01×
11BodrumTravel & Leisure11.54×
12FIFA Club World CupSports11.41×
13Atlético MadridSports9.79×
14TrivagoTravel & Leisure7.72×
15BarcelonaTravel & Leisure7.42×
16San Diego PadresSports6.44×
17Web serverTechnology & Electronics6.11×
18Real Madrid C.F.Sports2.92×
19Las VegasTravel & Leisure2.71×
20FIFA World CupSports2.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Málaga audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Málaga audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.78×
SpiritualityBALANCE1.63×
Design AffinityPREMIUM1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Málaga audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.72×
Pet OwnershipJOY0.86×
DIY MentalityTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Málaga have in United States?

Málaga has an estimated audience of 430,433 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Málaga fans?

57.1% of Málaga fans are female, 42.9% are male, with an average age of 40.2 years.

03

Which brands do Málaga fans like most?

Málaga fans show strongest brand affinity for Tenerife (104.74×), Antonio Banderas (36.06×), and Cultural tourism (74.39×) over the country average.

04

Where do Málaga fans live in United States?

Málaga fans in United States are most concentrated in California (reach ~70K), Florida (reach ~50K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Málaga fans also like?

Beyond Málaga itself, the audience over-indexes on Antonio Banderas (36.06×), Cultural tourism (74.39×), Marbella (83.2×), and Lanzarote (103.37×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Málaga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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