Costa del Sol Audience in Germany
Costa del Sol has an estimated audience of 345,994 people in Germany. 54.1% are female, 45.9% are male, average age 48.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Province of Málaga, Gated community, Commerzbank, AutoScout24, ImmoScout24.
The average Costa del Sol fan in Germany is 48.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Province of Málaga, Gated community, Commerzbank, with strongest over-indexing on Province of Málaga (48.08× the country average). Demographically, the Costa del Sol audience skews balanced with an average age of 48.6, and over-indexes on personality traits such as Quality Awareness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Costa del Sol fans
| Metric | Value |
|---|---|
| Female | 54.1% |
| Male | 45.9% |
| Average age | 48.6 |
| Estimated audience size | 345,994 |
Audience persona
The typical Costa del Sol fan in Germany is balanced, around 48.6 years old, with strong Quality Awareness tendencies and a notable affinity for Province of Málaga.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 94,618 | 1.25× |
| Bayern | 56,323 | 1.01× |
| Baden-Württemberg | 54,596 | 1.16× |
| Niedersachsen | 34,188 | 1.02× |
| Hessen | 31,640 | 1.2× |
| Rheinland-Pfalz | 21,525 | 1.24× |
| Berlin | 17,164 | 1.11× |
| Schleswig-Holstein | 13,152 | 1.06× |
| Sachsen | 12,888 | 0.76× |
| Brandenburg | 9,283 | 0.86× |
| Hamburg | 8,898 | 1.14× |
| Sachsen-Anhalt | 6,115 | 0.68× |
| Thüringen | 6,010 | 0.68× |
| Mecklenburg-Vorpommern | 5,379 | 0.81× |
| Saarland | 4,778 | 1.12× |
| Bremen | 2,629 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Province of Málaga | 48.08× | Travel & Leisure |
| Gated community | 7.86× | Home & Garden |
| Commerzbank | 2.15× | Business & Career |
| AutoScout24 | 1.96× | Cars & Mobility |
| ImmoScout24 | 1.95× | Home & Garden |
| Lufthansa | 2.13× | Travel & Leisure |
| Florian Silbereisen | 2.73× | Music & Radio |
| Ryanair | 1.92× | Travel & Leisure |
| Marbella | 12.93× | Travel & Leisure |
| Postbank | 1.97× | Business & Career |
| Eurowings | 2.07× | Travel & Leisure |
| Road | 3.3× | Travel & Leisure |
| TUI | 2.36× | Travel & Leisure |
| Gala | 1.59× | News |
| Kosovo | 3.53× | Travel & Leisure |
| Roland Kaiser | 2.26× | Music & Radio |
| Andalusia | 8.77× | Travel & Leisure |
| FRITZ!Box | 1.96× | Technology & Electronics |
| Fuerteventura | 6.54× | Travel & Leisure |
| Windsurfing | 3.27× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.95 |
| Travelling | THRILL | 1.78 |
| Indulgence | JOY | 1.67 |
| Luxury Orientation | PREMIUM | 1.59 |
| Career Orientation | POWER | 1.53 |
| Design Affinity | PREMIUM | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 30.9% |
| United Kingdom | 15.3% |
| Germany | 4.1% |
See Costa del Sol audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Costa del Sol have in Germany?
Costa del Sol has an estimated audience of 345,994 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Costa del Sol fans?
54.1% of Costa del Sol fans are female, 45.9% are male, with an average age of 48.6 years.
Which brands do Costa del Sol fans like most?
Costa del Sol fans show strongest brand affinity for Province of Málaga (48.08×), Gated community (7.86×), and Commerzbank (2.15×) over the country average.
Where do Costa del Sol fans live in Germany?
Costa del Sol fans in Germany are most concentrated in Nordrhein-Westfalen (reach 94,618), Bayern (reach 56,323), and Baden-Württemberg (reach 54,596). These three regions account for the largest share of the active audience.
What other brands do Costa del Sol fans also like?
Beyond Costa del Sol itself, the audience over-indexes on Gated community (7.86×), Commerzbank (2.15×), AutoScout24 (1.96×), and ImmoScout24 (1.95×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Costa del Sol. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.