Rascasse Audience Intelligence

Costa del Sol Audience in Germany

A data profile of the people who buy, follow and care about Costa del Sol in Germany — modelled from more than twelve digital signal sources. Costa del Sol has an estimated audience of 345,994 people in Germany.

#149among Region in Germany#1442among POI in Germany#1248in Travel & Leisure

The average Costa del Sol fan in Germany is 48.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Province of Málaga, Gated community, Commerzbank, with strongest over-indexing on Province of Málaga (48.08× the country average).

Demographically, the Costa del Sol audience skews balanced with an average age of 48.6, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Costa del Sol fan in Germany is balanced, around 48.6 years old, with strong Need for Security tendencies and a notable affinity for Province of Málaga.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Costa del Sol profile in Germany.

Audience size
346K
in Germany
Gender
54.1%♀
45.9% male
Age
48.6
average years
Country rank
#15649
POI in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Costa del Sol fans

54.1% are female, 45.9% are male, average age 48.6.

Fig. 02

Gender split

54.1%
Female
45.9%
Male
Demographic split for Costa del Sol audience in Germany
MetricValue
Female54.1%
Male45.9%
Average age48.6
Estimated audience size345,994
Fig. 03

Age distribution

Ø 48.6
average years
Age distribution of the Costa del Sol audience in Germany
Age bracketShare%
16-193%
20-298%
30-3918%
40-4931%
50+40%
Fig. 04

Worldwide distribution

4.1%

of the worldwide Costa del Sol audience comes from Germany.

Worldwide audience distribution share by country for Costa del Sol
CountryShare
Spain30.9%
United Kingdom15.3%
Germany4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Costa del Sol audience in Germany is strongest.

Fig. 05

Top regions by affinity

Costa del Sol fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~20K1.23×
02Nordrhein-Westfalen~90K1.19×
03Hessen~30K1.15×
04Saarland~5K1.13×
05Baden-Württemberg~50K1.12×
06Hamburg~9K1.09×
07Schleswig-Holstein~10K1.06×
08Berlin~20K1.03×
09Niedersachsen~30K1.02×
10Bayern~60K1.01×
11Bremen~3K0.94×
12Brandenburg~10K0.93×
13Mecklenburg-Vorpommern~6K0.87×
14Sachsen~10K0.79×
15Thüringen~7K0.77×
16Sachsen-Anhalt~7K0.76×
Fig. 06

Affinity by region

Affinity by region — Costa del Sol, Germany
0.76×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Costa del Sol audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Costa del Sol audience
#·InterestCategoryAffinity×
01Province of MálagaTravel & Leisure48.08×
02MarbellaTravel & Leisure12.93×
03AndalusiaTravel & Leisure8.77×
04Gated communityHome & Garden7.86×
05FuerteventuraTravel & Leisure6.54×
06B&B HotelsTravel & Leisure5.51×
07KosovoTravel & Leisure3.53×
08RoadTravel & Leisure3.30×
09WindsurfingSports3.27×
10Florian SilbereisenMusic & Radio2.73×
11TUITravel & Leisure2.36×
12Roland KaiserMusic & Radio2.26×
13CommerzbankBusiness & Career2.15×
14LufthansaTravel & Leisure2.13×
15EurowingsTravel & Leisure2.07×
16PostbankBusiness & Career1.97×
17AutoScout24Cars & Mobility1.96×
18FRITZ!BoxTechnology & Electronics1.96×
19ImmoScout24Home & Garden1.95×
20RyanairTravel & Leisure1.92×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Costa del Sol audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Costa del Sol audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.45×
Career OrientationPOWER1.42×
Risk AppetiteTHRILL1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Costa del Sol audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.61×
Early Adopter MentalityPOWER0.63×
ExtroversionTHRILL0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Costa del Sol have in Germany?

Costa del Sol has an estimated audience of 345,994 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Costa del Sol fans?

54.1% of Costa del Sol fans are female, 45.9% are male, with an average age of 48.6 years.

03

Which brands do Costa del Sol fans like most?

Costa del Sol fans show strongest brand affinity for Province of Málaga (48.08×), Gated community (7.86×), and Commerzbank (2.15×) over the country average.

04

Where do Costa del Sol fans live in Germany?

Costa del Sol fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Costa del Sol fans also like?

Beyond Costa del Sol itself, the audience over-indexes on Gated community (7.86×), Commerzbank (2.15×), AutoScout24 (1.96×), and ImmoScout24 (1.95×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in Germany

See Costa del Sol audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Costa del Sol. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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