Andalusia Audience in Germany
Andalusia has an estimated audience of 492,993 people in Germany. 55.6% are female, 44.4% are male, average age 41.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Weimar Republic, Binnur Kaya, Unique Gifts, Motion Picture Association of America, Birthday Gifts.
The average Andalusia fan in Germany is 41.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Weimar Republic, Binnur Kaya, Unique Gifts, with strongest over-indexing on Weimar Republic (9.13× the country average). Demographically, the Andalusia audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Pet Ownership, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Andalusia fans
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 41.0 |
| Estimated audience size | 492,993 |
Audience persona
The typical Andalusia fan in Germany is more female, around 41.0 years old, with strong Pet Ownership tendencies and a notable affinity for Weimar Republic.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 136,964 | 1.27× |
| Bayern | 86,977 | 1.1× |
| Baden-Württemberg | 75,843 | 1.13× |
| Niedersachsen | 51,220 | 1.07× |
| Hessen | 40,508 | 1.08× |
| Rheinland-Pfalz | 28,314 | 1.15× |
| Sachsen | 24,851 | 1.03× |
| Berlin | 20,581 | 0.93× |
| Schleswig-Holstein | 17,655 | 1× |
| Brandenburg | 13,146 | 0.86× |
| Thüringen | 11,705 | 0.93× |
| Hamburg | 11,249 | 1.01× |
| Sachsen-Anhalt | 11,182 | 0.88× |
| Mecklenburg-Vorpommern | 7,987 | 0.85× |
| Saarland | 6,370 | 1.05× |
| Bremen | 3,224 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Weimar Republic | 9.13× | Politics & Society |
| Binnur Kaya | 31.68× | Movies & TV |
| Unique Gifts | 1.84× | Shopping |
| Motion Picture Association of America | 8.47× | Movies & TV |
| Birthday Gifts | 1.78× | Kids & Family |
| Pillow | 1.55× | Home & Garden |
| Kodi (software) | 2.67× | Technology & Electronics |
| Nurse education | 2.09× | Kids & Family |
| Jack White | 1.63× | Movies & TV |
| Esra Erol | 4.39× | Movies & TV |
| Nationality | 2.16× | Politics & Society |
| Canton of St. Gallen | 6.88× | Travel & Leisure |
| Natural rubber | 1.65× | Cars & Mobility |
| JDSU | 2.05× | Business & Career |
| Home Delivery | 1.68× | Food & Beverages |
| Gudrun Sjödén | 1.75× | Fashion & Accessoires |
| Emperor Entertainment Group | 1.98× | Business & Career |
| New Era (Namibia) | 2.15× | News |
| Jme | 15.98× | Music & Radio |
| Headhunters (film) | 2.3× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.58 |
| Travelling | THRILL | 1.58 |
| Risk Appetite | THRILL | 1.55 |
| Indulgence | JOY | 1.45 |
| Convenience Orientation | PREMIUM | 1.42 |
| Community Orientation | OPEN | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 44.1% |
| United States | 6.1% |
| United Kingdom | 5.4% |
See Andalusia audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Andalusia have in Germany?
Andalusia has an estimated audience of 492,993 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Andalusia fans?
55.6% of Andalusia fans are female, 44.4% are male, with an average age of 41.0 years.
Which brands do Andalusia fans like most?
Andalusia fans show strongest brand affinity for Weimar Republic (9.13×), Binnur Kaya (31.68×), and Unique Gifts (1.84×) over the country average.
Where do Andalusia fans live in Germany?
Andalusia fans in Germany are most concentrated in Nordrhein-Westfalen (reach 136,964), Bayern (reach 86,977), and Baden-Württemberg (reach 75,843). These three regions account for the largest share of the active audience.
What other brands do Andalusia fans also like?
Beyond Andalusia itself, the audience over-indexes on Binnur Kaya (31.68×), Unique Gifts (1.84×), Motion Picture Association of America (8.47×), and Birthday Gifts (1.78×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Andalusia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.