Road Audience in Germany
A data profile of the people who buy, follow and care about Road in Germany — modelled from more than twelve digital signal sources. Road has an estimated audience of 3,965,518 people in Germany.
The average Road fan in Germany is 41.1 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Nature, Family, Tour de France, with strongest over-indexing on Nature (2.84× the country average).
Demographically, the Road audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Road fan in Germany is more male, around 41.1 years old, with strong Patriotism tendencies and a notable affinity for Nature.
At a glance
The key figures that characterise the Road profile in Germany.
Search interest · 12-month trend
Demographics of Road fans
29.7% are female, 70.3% are male, average age 41.1.
Gender split
| Metric | Value |
|---|---|
| Female | 29.7% |
| Male | 70.3% |
| Average age | 41.1 |
| Estimated audience size | 3,965,518 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 21% |
Worldwide distribution
of the worldwide Road audience comes from Germany.
| Country | Share |
|---|---|
| United States | 28.8% |
| Italy | 7.1% |
| United Kingdom | 6.6% |
Geography
Where the Road audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Thüringen | ~300K | 2.74× | |
| 02 | Mecklenburg-Vorpommern | ~200K | 2.67× | |
| 03 | Sachsen | ~300K | 1.69× | |
| 04 | Brandenburg | ~200K | 1.43× | |
| 05 | Sachsen-Anhalt | ~100K | 1.43× | |
| 06 | Berlin | ~100K | 0.82× | |
| 07 | Nordrhein-Westfalen | ~600K | 0.72× | |
| 08 | Niedersachsen | ~300K | 0.72× | |
| 09 | Baden-Württemberg | ~300K | 0.64× | |
| 10 | Bayern | ~400K | 0.59× | |
| 11 | Schleswig-Holstein | ~80K | 0.57× | |
| 12 | Saarland | ~20K | 0.51× | |
| 13 | Hamburg | ~40K | 0.49× | |
| 14 | Bremen | ~20K | 0.48× | |
| 15 | Hessen | ~100K | 0.46× | |
| 16 | Rheinland-Pfalz | ~90K | 0.46× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Road audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Natural gas | Cars & Mobility | 5.36× | ||
| 02 | Sixt | Cars & Mobility | 4.33× | ||
| 03 | Tour de France | Sports | 3.85× | ||
| 04 | Würth | Home & Garden | 3.47× | ||
| 05 | MSN | News | 3.09× | ||
| 06 | Esso | Cars & Mobility | 2.92× | ||
| 07 | Nature | Home & Garden | 2.84× | ||
| 08 | Solar energy | Home & Garden | 2.59× | ||
| 09 | Vacations | Travel & Leisure | 2.41× | ||
| 10 | Technology & Electronics | 2.21× | |||
| 11 | Family | Kids & Family | 2.01× | ||
| 12 | ADAC | Cars & Mobility | 2.00× | ||
| 13 | Ryanair | Travel & Leisure | 1.99× | ||
| 14 | Tattoos | Fashion & Accessoires | 1.82× | ||
| 15 | Transfermarkt | Sports | 1.76× | ||
| 16 | Tagesschau | Movies & TV | 1.73× | ||
| 17 | CHECK24 | Business & Career | 1.70× | ||
| 18 | AutoScout24 | Cars & Mobility | 1.64× | ||
| 19 | Netto Marken-Discount | Shopping | 1.60× | ||
| 20 | Kaufland | Shopping | 1.51× |
Personality of the Road audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.66× | |
| Need for Security | CONSERVATISM | 1.64× | |
| Risk Appetite | THRILL | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.64× | |
| Price Sensitivity | PREMIUM | 0.70× | |
| Design Affinity | PREMIUM | 0.83× |
Frequently asked questions
How many fans does Road have in Germany?
Road has an estimated audience of 3,965,518 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Road fans?
29.7% of Road fans are female, 70.3% are male, with an average age of 41.1 years.
Which brands do Road fans like most?
Road fans show strongest brand affinity for Nature (2.84×), Family (2.01×), and Tour de France (3.85×) over the country average.
Where do Road fans live in Germany?
Road fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.
What other brands do Road fans also like?
Beyond Road itself, the audience over-indexes on Family (2.01×), Tour de France (3.85×), Tagesschau (1.73×), and Vacations (2.41×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Road audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Road. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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