Road Audience in Germany
Road has an estimated audience of 3,965,518 people in Germany. 29.7% are female, 70.3% are male, average age 41.1. Top regions: Nordrhein-Westfalen, Sachsen, Bayern. Top brand affinities: Stradivarius, Unique Gifts, CAC 40, Israel, Birthday Gifts.
The average Road fan in Germany is 41.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Sachsen, Bayern. Top brand affinities include Stradivarius, Unique Gifts, CAC 40, with strongest over-indexing on Stradivarius (1.97× the country average). Demographically, the Road audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Road fans
| Metric | Value |
|---|---|
| Female | 29.7% |
| Male | 70.3% |
| Average age | 41.1 |
| Estimated audience size | 3,965,518 |
Audience persona
The typical Road fan in Germany is more male, around 41.1 years old, with strong Patriotism tendencies and a notable affinity for Stradivarius.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 615,406 | 0.71× |
| Sachsen | 337,669 | 1.74× |
| Bayern | 316,088 | 0.5× |
| Baden-Württemberg | 312,479 | 0.58× |
| Thüringen | 279,617 | 2.77× |
| Niedersachsen | 273,636 | 0.71× |
| Mecklenburg-Vorpommern | 200,548 | 2.65× |
| Brandenburg | 179,167 | 1.46× |
| Berlin | 148,520 | 0.84× |
| Sachsen-Anhalt | 146,213 | 1.42× |
| Hessen | 121,650 | 0.4× |
| Rheinland-Pfalz | 81,703 | 0.41× |
| Schleswig-Holstein | 77,170 | 0.54× |
| Hamburg | 39,352 | 0.44× |
| Saarland | 21,870 | 0.45× |
| Bremen | 13,340 | 0.39× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.97× | Shopping |
| Unique Gifts | 1.65× | Shopping |
| CAC 40 | 1.53× | Business & Career |
| Israel | 1.94× | Travel & Leisure |
| Birthday Gifts | 1.61× | Kids & Family |
| Urban Outfitters | 1.56× | Shopping |
| Urban horticulture | 1.55× | Home & Garden |
| KLIX (AM) | 1.95× | Music & Radio |
| Video izle | 2.31× | |
| Natural rubber | 1.52× | Cars & Mobility |
| MK | 1.89× | Music & Radio |
| Keeper (password manager) | 2.42× | Technology & Electronics |
| Corfu (regional unit) | 1.73× | Travel & Leisure |
| Home Delivery | 1.51× | Food & Beverages |
| Golem | 1.68× | Technology & Electronics |
| Volvo V60 | 2.42× | Cars & Mobility |
| Coworking | 1.97× | Business & Career |
| Hakone, Kanagawa | 3.03× | Travel & Leisure |
| Rhodiola | 4.45× | Health |
| Vocal harmony | 3.32× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.5 |
| Need for Security | CONSERVATISM | 1.38 |
| Indulgence | JOY | 1.17 |
| Tradition | CONSERVATISM | 1.16 |
| Pet Ownership | JOY | 1.11 |
| Sports Activity | POWER | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.8% |
| Italy | 7.2% |
| United Kingdom | 6.6% |
See Road audiences in other countries
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Road have in Germany?
Road has an estimated audience of 3,965,518 people in Germany, concentrated in Nordrhein-Westfalen and Sachsen.
What is the gender split and age of Road fans?
29.7% of Road fans are female, 70.3% are male, with an average age of 41.1 years.
Which brands do Road fans like most?
Road fans show strongest brand affinity for Stradivarius (1.97×), Unique Gifts (1.65×), and CAC 40 (1.53×) over the country average.
Where do Road fans live in Germany?
Road fans in Germany are most concentrated in Nordrhein-Westfalen (reach 615,406), Sachsen (reach 337,669), and Bayern (reach 316,088). These three regions account for the largest share of the active audience.
What other brands do Road fans also like?
Beyond Road itself, the audience over-indexes on Unique Gifts (1.65×), CAC 40 (1.53×), Israel (1.94×), and Birthday Gifts (1.61×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Road. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.