A data profile of the people who buy, follow and care about Road in Brazil — modelled from more than twelve digital signal sources. Road has an estimated audience of 6,013,997 people in Brazil.
Road has an estimated audience of 6,013,997 people in Brazil. 39.8% are female, 60.2% are male, average age 41.7. Top brand affinities: Sweepstakes, Formula One, Localiza, MSN, Used car.
Top brand affinities include Sweepstakes, Formula One, Localiza, with strongest over-indexing on Sweepstakes (3.19× the country average).
Demographically, the Road audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Patriotism, Family Orientation.
The typical Road fan in Brazil is more male, around 41.7 years old, with strong Patriotism tendencies and a notable affinity for Sweepstakes.
The key figures that characterise the Road profile in Brazil.
39.8% are female, 60.2% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 39.8% |
| Male | 60.2% |
| Average age | 41.7 |
| Estimated audience size | 6,013,997 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 25% |
of the worldwide Road audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 28.8% |
| Italy | 7.1% |
| United Kingdom | 6.6% |
The strongest cross-interests of the Road audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Air pollution | Health | 3.46× | ||
| 02 | Used car | Cars & Mobility | 3.45× | ||
| 03 | Sweepstakes | Games | 3.19× | ||
| 04 | Toyota Hilux | Cars & Mobility | 3.04× | ||
| 05 | Volvo | Cars & Mobility | 2.83× | ||
| 06 | Makita | Home & Garden | 2.76× | ||
| 07 | Hyundai | Cars & Mobility | 2.63× | ||
| 08 | Ford Ka | Cars & Mobility | 2.61× | ||
| 09 | Citroën | Cars & Mobility | 2.36× | ||
| 10 | Public transport | Cars & Mobility | 2.28× | ||
| 11 | Google Maps | Internet & Social Media | 2.08× | ||
| 12 | Localiza | Cars & Mobility | 2.04× | ||
| 13 | Bossa nova | Music & Radio | 1.98× | ||
| 14 | Formula One | Sports | 1.89× | ||
| 15 | MSN | News | 1.88× | ||
| 16 | SUVs | Cars & Mobility | 1.72× | ||
| 17 | Real property | Home & Garden | 1.57× | ||
| 18 | Honda | Cars & Mobility | 1.57× | ||
| 19 | Volkswagen | Cars & Mobility | 1.52× | ||
| 20 | Forró | Music & Radio | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.73× | |
| Family Orientation | CONSERVATISM | 1.54× | |
| Need for Security | CONSERVATISM | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.56× | |
| Healthy Lifestyle | BALANCE | 0.68× | |
| Creativity | OPEN | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Road. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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