A data profile of the people who buy, follow and care about Citroën in Brazil — modelled from more than twelve digital signal sources. Citroën has an estimated audience of 4,448,857 people in Brazil.
The average Citroën fan in Brazil is 41.8 years old, more male, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include Volkswagen, Fiat, WebMotors, with strongest over-indexing on Volkswagen (3.35× the country average).
Demographically, the Citroën audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Need for Security, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Citroën fan in Brazil is more male, around 41.8 years old, with strong Need for Security tendencies and a notable affinity for Volkswagen.
The key figures that characterise the Citroën profile in Brazil.
40.5% are female, 59.5% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 40.5% |
| Male | 59.5% |
| Average age | 41.8 |
| Estimated audience size | 4,448,857 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 25% |
Where the Citroën audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Santa Catarina | ~300K | 1.49× | |
| 02 | Rio Grande do Sul | ~400K | 1.42× | |
| 03 | Federal District | ~100K | 1.33× | |
| 04 | Paraná | ~300K | 1.24× | |
| 05 | Amapá | ~20K | 1.19× | |
| 06 | Pernambuco | ~200K | 1.15× | |
| 07 | Rondônia | ~40K | 1.13× | |
| 08 | Mato Grosso do Sul | ~70K | 1.11× | |
| 09 | Rio de Janeiro | ~500K | 1.09× | |
| 10 | Alagoas | ~70K | 1.09× | |
| 11 | Tocantins | ~30K | 1.06× | |
| 12 | São Paulo | ~1M | 1.04× | |
| 13 | Mato Grosso | ~90K | 1.03× | |
| 14 | Espírito Santo | ~90K | 1.01× | |
| 15 | Sergipe | ~50K | 1.00× | |
| 16 | Minas Gerais | ~500K | 0.98× | |
| 17 | Bahia | ~300K | 0.98× | |
| 18 | Paraíba | ~90K | 0.97× | |
| 19 | Goiás | ~200K | 0.95× | |
| 20 | Rio Grande do Norte | ~70K | 0.91× | |
| 21 | Maranhão | ~100K | 0.90× | |
| 22 | Pará | ~100K | 0.82× | |
| 23 | Piauí | ~50K | 0.76× | |
| 24 | Ceará | ~100K | 0.72× | |
| 25 | Roraima | ~9K | 0.69× | |
| 26 | Acre | ~10K | 0.68× | |
| 27 | Amazonas | ~40K | 0.56× |
The strongest cross-interests of the Citroën audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Peugeot 208 | Cars & Mobility | 4.06× | ||
| 02 | Honda City | Cars & Mobility | 3.99× | ||
| 03 | Chevrolet S-10 | Cars & Mobility | 3.89× | ||
| 04 | Ford Ka | Cars & Mobility | 3.63× | ||
| 05 | Hyundai HB20 | Cars & Mobility | 3.60× | ||
| 06 | Volkswagen | Cars & Mobility | 3.35× | ||
| 07 | Hyundai | Cars & Mobility | 3.30× | ||
| 08 | Chevrolet Onix | Cars & Mobility | 3.29× | ||
| 09 | Peugeot | Cars & Mobility | 2.93× | ||
| 10 | Jeep Compass | Cars & Mobility | 2.93× | ||
| 11 | Fiat | Cars & Mobility | 2.91× | ||
| 12 | Cars (film) | Movies & TV | 2.86× | ||
| 13 | Renault | Cars & Mobility | 2.76× | ||
| 14 | Bus | Cars & Mobility | 2.74× | ||
| 15 | General Motors | Cars & Mobility | 2.64× | ||
| 16 | WebMotors | Cars & Mobility | 2.48× | ||
| 17 | Consortium | Business & Career | 2.26× | ||
| 18 | SUVs | Cars & Mobility | 2.25× | ||
| 19 | Honda | Cars & Mobility | 2.07× | ||
| 20 | Localiza | Cars & Mobility | 1.87× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.56× | |
| Family Orientation | CONSERVATISM | 1.18× | |
| Risk Appetite | THRILL | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.65× | |
| Early Adopter Mentality | POWER | 0.67× | |
| Tradition | CONSERVATISM | 0.68× |
Citroën's target market in Brazil covers an estimated 4,448,857 people, concentrated in São Paulo and Rio de Janeiro.
40.5% of the Citroën audience are female, 59.5% are male, with an average age of 41.8 years.
Citroën fans show strongest brand affinity for Volkswagen (3.35×), Fiat (2.91×), and WebMotors (2.48×) over the country average.
Citroën fans in Brazil are most concentrated in São Paulo (reach ~1M), Rio de Janeiro (reach ~500K), and Minas Gerais (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Citroën itself, the audience over-indexes on Fiat (2.91×), WebMotors (2.48×), Ford Ka (3.63×), and Hyundai HB20 (3.6×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Citroën. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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