A data profile of the people who buy, follow and care about Road in India — modelled from more than twelve digital signal sources. Road has an estimated audience of 6,579,284 people in India.
Road has an estimated audience of 6,579,284 people in India. 16.7% are female, 83.3% are male, average age 32.7. Top brand affinities: Instant messaging, Automobiles, Wikipedia, Young's, Real property.
Top brand affinities include Instant messaging, Automobiles, Wikipedia, with strongest over-indexing on Instant messaging (2.18× the country average).
Demographically, the Road audience skews more male with an average age of 32.7, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
The typical Road fan in India is more male, around 32.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Instant messaging.
The key figures that characterise the Road profile in India.
16.7% are female, 83.3% are male, average age 32.7.
| Metric | Value |
|---|---|
| Female | 16.7% |
| Male | 83.3% |
| Average age | 32.7 |
| Estimated audience size | 6,579,284 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 29% | |
| 30-39 | 19% | |
| 40-49 | 12% | |
| 50+ | 8% |
of the worldwide Road audience comes from India.
| Country | Share |
|---|---|
| United States | 28.8% |
| Italy | 7.1% |
| United Kingdom | 6.6% |
The strongest cross-interests of the Road audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ryan Gosling | Movies & TV | 5.01× | ||
| 02 | Thai Airways | Travel & Leisure | 5.01× | ||
| 03 | Nikkei 225 | Business & Career | 4.00× | ||
| 04 | Pizza | Food & Beverages | 2.93× | ||
| 05 | Real property | Home & Garden | 2.73× | ||
| 06 | Lodging | Travel & Leisure | 2.60× | ||
| 07 | Rail transport | Travel & Leisure | 2.52× | ||
| 08 | Young's | Food & Beverages | 2.39× | ||
| 09 | Videography | Internet & Social Media | 2.26× | ||
| 10 | Cabinetry | Home & Garden | 2.25× | ||
| 11 | Instant messaging | Internet & Social Media | 2.18× | ||
| 12 | Wikipedia | Internet & Social Media | 2.10× | ||
| 13 | Innovation | Business & Career | 2.08× | ||
| 14 | Refrigerator | Home & Garden | 1.93× | ||
| 15 | Volunteering | Politics & Society | 1.85× | ||
| 16 | Virtual private network | Technology & Electronics | 1.80× | ||
| 17 | Automobiles | Cars & Mobility | 1.62× | ||
| 18 | Career development | Business & Career | 1.59× | ||
| 19 | Technology & Electronics | 1.56× | |||
| 20 | Psychology | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.59× | |
| Indulgence | JOY | 1.83× | |
| Career Orientation | POWER | 1.74× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.45× | |
| Social Media Usage | JOY | 0.68× | |
| Quality Awareness | PREMIUM | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Road. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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