A data profile of the people who buy, follow and care about Road in Ireland — modelled from more than twelve digital signal sources. Road has an estimated audience of 678,379 people in Ireland.
Road has an estimated audience of 678,379 people in Ireland. 50.8% are female, 49.2% are male, average age 43.1. Top brand affinities: Screwfix, PC World (retailer), Washing machine, Shower, Crossword.
Top brand affinities include Screwfix, PC World (retailer), Washing machine, with strongest over-indexing on Screwfix (1.68× the country average).
Demographically, the Road audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Career Orientation, Extroversion.
The typical Road fan in Ireland is balanced, around 43.1 years old, with strong Career Orientation tendencies and a notable affinity for Screwfix.
The key figures that characterise the Road profile in Ireland.
50.8% are female, 49.2% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 50.8% |
| Male | 49.2% |
| Average age | 43.1 |
| Estimated audience size | 678,379 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 14% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 26% |
of the worldwide Road audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 28.8% |
| Italy | 7.1% |
| United Kingdom | 6.6% |
The strongest cross-interests of the Road audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | PC World (retailer) | Technology & Electronics | 4.83× | ||
| 02 | Czech Republic | Travel & Leisure | 2.28× | ||
| 03 | Washing machine | Home & Garden | 2.02× | ||
| 04 | Groupon | Internet & Social Media | 1.77× | ||
| 05 | Screwfix | Home & Garden | 1.68× | ||
| 06 | Crossword | Games | 1.67× | ||
| 07 | Hot tub | Home & Garden | 1.66× | ||
| 08 | Shower | Beauty & Wellness | 1.60× | ||
| 09 | Laminate flooring | Home & Garden | 1.58× | ||
| 10 | Log cabin | Home & Garden | 1.58× | ||
| 11 | BBC Sport | Sports | 1.58× | ||
| 12 | Curtain | Home & Garden | 1.57× | ||
| 13 | Bed frame | Home & Garden | 1.56× | ||
| 14 | New Zealand | Travel & Leisure | 1.54× | ||
| 15 | Driver's license | Cars & Mobility | 1.54× | ||
| 16 | Glamping | Travel & Leisure | 1.53× | ||
| 17 | Apprenticeship | Business & Career | 1.51× | ||
| 18 | Hat | Fashion & Accessoires | 1.51× | ||
| 19 | Rice | Food & Beverages | 1.51× | ||
| 20 | Vue Cinemas | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.39× | |
| Extroversion | THRILL | 1.27× | |
| Family Orientation | CONSERVATISM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.41× | |
| Price Sensitivity | PREMIUM | 0.77× | |
| Healthy Lifestyle | BALANCE | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Road. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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