A data profile of the people who buy, follow and care about Road in France — modelled from more than twelve digital signal sources. Road has an estimated audience of 8,113,255 people in France.
Road has an estimated audience of 8,113,255 people in France. 43.5% are female, 56.5% are male, average age 44.7. Top brand affinities: Love & Sex, Broadcasting of sports events, Christmas Gift, Kitchen garden, Christmas tree.
Top brand affinities include Love & Sex, Broadcasting of sports events, Christmas Gift, with strongest over-indexing on Love & Sex (146.95× the country average).
Demographically, the Road audience skews more male with an average age of 44.7, and over-indexes on personality traits such as Patriotism, Mindfulness.
The typical Road fan in France is more male, around 44.7 years old, with strong Patriotism tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Road profile in France.
43.5% are female, 56.5% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 43.5% |
| Male | 56.5% |
| Average age | 44.7 |
| Estimated audience size | 8,113,255 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 33% |
of the worldwide Road audience comes from France.
| Country | Share |
|---|---|
| United States | 28.8% |
| Italy | 7.1% |
| United Kingdom | 6.6% |
The strongest cross-interests of the Road audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Selfridges | Shopping | 165.48× | ||
| 02 | Love & Sex | Kids & Family | 146.95× | ||
| 03 | Christmas Gift | Kids & Family | 29.87× | ||
| 04 | Christmas tree | Kids & Family | 24.77× | ||
| 05 | Broadcasting of sports events | Movies & TV | 24.55× | ||
| 06 | Kitchen garden | Home & Garden | 17.48× | ||
| 07 | Zoom lens | Technology & Electronics | 15.91× | ||
| 08 | Dentistry | Business & Career | 15.58× | ||
| 09 | Girl power | Politics & Society | 11.83× | ||
| 10 | Single-lens reflex camera | Technology & Electronics | 10.23× | ||
| 11 | Breast Cancer awareness | Health | 9.93× | ||
| 12 | Single track (mountain biking) | Sports | 9.14× | ||
| 13 | Hormone | Health | 8.17× | ||
| 14 | New Testament | Politics & Society | 7.93× | ||
| 15 | Sustainable products | Politics & Society | 6.38× | ||
| 16 | Sex and the City | Movies & TV | 5.52× | ||
| 17 | Improvisation | Music & Radio | 5.30× | ||
| 18 | Real property | Home & Garden | 3.06× | ||
| 19 | Norauto | Cars & Mobility | 2.34× | ||
| 20 | Midi Libre | News | 2.14× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.94× | |
| Mindfulness | BALANCE | 1.91× | |
| Quality Awareness | PREMIUM | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.80× | |
| Career Orientation | POWER | 0.82× | |
| Healthy Lifestyle | BALANCE | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Road. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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