Road Audience in France
Road has an estimated audience of 8,113,255 people in France. 43.5% are female, 56.5% are male, average age 44.7. Top brand affinities: Vueling, Sex and the City, Google News, Google Photos, Lodging.
Top brand affinities include Vueling, Sex and the City, Google News, with strongest over-indexing on Vueling (16.67× the country average). Demographically, the Road audience skews more male with an average age of 44.7, and over-indexes on personality traits such as Patriotism, Family Orientation.
Category: Travel & Leisure · Type: Topic
Demographics of Road fans
| Metric | Value |
|---|---|
| Female | 43.5% |
| Male | 56.5% |
| Average age | 44.7 |
| Estimated audience size | 8,113,255 |
Audience persona
The typical Road fan in France is more male, around 44.7 years old, with strong Patriotism tendencies and a notable affinity for Vueling.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vueling | 16.67× | Travel & Leisure |
| Sex and the City | 7.58× | Movies & TV |
| Google News | 2.83× | News |
| Google Photos | 5.8× | Technology & Electronics |
| Lodging | 3.71× | Travel & Leisure |
| Orange | 2.46× | Technology & Electronics |
| Crédit Mutuel | 2.66× | Business & Career |
| Fnac | 2.51× | Shopping |
| Anthropology | 3.17× | Business & Career |
| Real property | 2.42× | Home & Garden |
| Foot Mercato | 2.45× | Sports |
| Voici | 2.63× | News |
| Free Mobile | 2.44× | Technology & Electronics |
| Tinder | 4.36× | Internet & Social Media |
| Conforama | 1.92× | Home & Garden |
| Happiness | 1.78× | Health |
| Hormone | 5.91× | Health |
| Hat | 2.58× | Fashion & Accessoires |
| Broadway theatre | 6.58× | Travel & Leisure |
| Plumbing | 2.38× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.98 |
| Family Orientation | CONSERVATISM | 1.47 |
| Extroversion | THRILL | 1.27 |
| Quality Awareness | PREMIUM | 1.22 |
| Early Adopter Mentality | POWER | 1.21 |
| Mindfulness | BALANCE | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.8% |
| Italy | 7.2% |
| United Kingdom | 6.6% |
See Road audiences in other countries
More Travel & Leisure audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
How to read this data
Audience size is the estimated number of people in France who actively search for Road. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.