A data profile of the people who buy, follow and care about Road in Norway — modelled from more than twelve digital signal sources. Road has an estimated audience of 617,185 people in Norway.
Road has an estimated audience of 617,185 people in Norway. 38.7% are female, 61.3% are male, average age 46.6. Top brand affinities: Tesla Motors, Apartment, Heat pump, Hairstyle, Scooters.
Top brand affinities include Tesla Motors, Apartment, Heat pump, with strongest over-indexing on Tesla Motors (2.29× the country average).
Demographically, the Road audience skews more male with an average age of 46.6, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality.
The typical Road fan in Norway is more male, around 46.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Tesla Motors.
The key figures that characterise the Road profile in Norway.
38.7% are female, 61.3% are male, average age 46.6.
| Metric | Value |
|---|---|
| Female | 38.7% |
| Male | 61.3% |
| Average age | 46.6 |
| Estimated audience size | 617,185 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 11% | |
| 30-39 | 15% | |
| 40-49 | 24% | |
| 50+ | 41% |
of the worldwide Road audience comes from Norway.
| Country | Share |
|---|---|
| United States | 28.8% |
| Italy | 7.1% |
| United Kingdom | 6.6% |
The strongest cross-interests of the Road audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Heat pump | Home & Garden | 3.79× | ||
| 02 | Charging station | Technology & Electronics | 3.10× | ||
| 03 | Škoda Auto | Cars & Mobility | 2.34× | ||
| 04 | Scooters | Cars & Mobility | 2.30× | ||
| 05 | Germany | Travel & Leisure | 2.30× | ||
| 06 | Tesla Motors | Cars & Mobility | 2.29× | ||
| 07 | Viral video | Internet & Social Media | 2.27× | ||
| 08 | Hairstyle | Beauty & Wellness | 2.12× | ||
| 09 | Instant messaging | Internet & Social Media | 2.07× | ||
| 10 | Used car | Cars & Mobility | 2.02× | ||
| 11 | First-person shooter games | Games | 1.99× | ||
| 12 | Carpentry | Home & Garden | 1.90× | ||
| 13 | Electronics | Technology & Electronics | 1.89× | ||
| 14 | Financial services | Business & Career | 1.89× | ||
| 15 | Plug-in hybrid | Cars & Mobility | 1.85× | ||
| 16 | Drop shipping | Shopping | 1.80× | ||
| 17 | Online games | Games | 1.75× | ||
| 18 | Meat | Food & Beverages | 1.72× | ||
| 19 | Drum and bass | Music & Radio | 1.59× | ||
| 20 | Apartment | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.49× | |
| Early Adopter Mentality | POWER | 1.44× | |
| Community Orientation | OPEN | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.67× | |
| Creativity | OPEN | 0.72× | |
| Healthy Lifestyle | BALANCE | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Road. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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