A data profile of the people who buy, follow and care about Road in Denmark — modelled from more than twelve digital signal sources. Road has an estimated audience of 755,199 people in Denmark.
Road has an estimated audience of 755,199 people in Denmark. 31.8% are female, 68.2% are male, average age 45.8. Top brand affinities: Elgiganten, Biltema, Škoda Auto, Germany, SUVs.
Top brand affinities include Elgiganten, Biltema, Škoda Auto, with strongest over-indexing on Elgiganten (2.39× the country average).
Demographically, the Road audience skews more male with an average age of 45.8, and over-indexes on personality traits such as Quality Awareness, Need for Security.
The typical Road fan in Denmark is more male, around 45.8 years old, with strong Quality Awareness tendencies and a notable affinity for Elgiganten.
The key figures that characterise the Road profile in Denmark.
31.8% are female, 68.2% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 31.8% |
| Male | 68.2% |
| Average age | 45.8 |
| Estimated audience size | 755,199 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 12% | |
| 30-39 | 15% | |
| 40-49 | 24% | |
| 50+ | 38% |
of the worldwide Road audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 28.8% |
| Italy | 7.1% |
| United Kingdom | 6.6% |
The strongest cross-interests of the Road audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Stuttgart | Travel & Leisure | 3.15× | ||
| 02 | Elgiganten | Shopping | 2.39× | ||
| 03 | Škoda Auto | Cars & Mobility | 2.31× | ||
| 04 | SUVs | Cars & Mobility | 2.31× | ||
| 05 | Volkswagen | Cars & Mobility | 2.31× | ||
| 06 | Used car | Cars & Mobility | 2.31× | ||
| 07 | Tesla Motors | Cars & Mobility | 2.31× | ||
| 08 | Toyota | Cars & Mobility | 2.31× | ||
| 09 | Audi | Cars & Mobility | 2.31× | ||
| 10 | Renewable energy | Business & Career | 2.31× | ||
| 11 | Mercedes-Benz | Cars & Mobility | 2.31× | ||
| 12 | Hyundai | Cars & Mobility | 2.31× | ||
| 13 | Renault | Cars & Mobility | 2.31× | ||
| 14 | Peugeot | Cars & Mobility | 2.31× | ||
| 15 | Electric vehicle | Cars & Mobility | 2.31× | ||
| 16 | Heat pump | Home & Garden | 2.30× | ||
| 17 | BMW | Cars & Mobility | 2.28× | ||
| 18 | Car rentals | Cars & Mobility | 2.26× | ||
| 19 | Germany | Travel & Leisure | 1.94× | ||
| 20 | Biltema | Business & Career | 1.77× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.64× | |
| Need for Security | CONSERVATISM | 1.57× | |
| Convenience Orientation | PREMIUM | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.48× | |
| Creativity | OPEN | 0.52× | |
| Healthy Lifestyle | BALANCE | 0.68× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Road. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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