A data profile of the people who buy, follow and care about Electronics in Norway — modelled from more than twelve digital signal sources. Electronics has an estimated audience of 742,329 people in Norway.
Electronics has an estimated audience of 742,329 people in Norway. 35.7% are female, 64.3% are male, average age 44.8. Top brand affinities: Biltema, Google, Clas Ohlson, YouTube, Norsk Tipping.
Top brand affinities include Biltema, Google, Clas Ohlson, with strongest over-indexing on Biltema (2.08× the country average).
Demographically, the Electronics audience skews more male with an average age of 44.8, and over-indexes on personality traits such as Social Media Usage, Travelling.
The typical Electronics fan in Norway is more male, around 44.8 years old, with strong Social Media Usage tendencies and a notable affinity for Biltema.
The key figures that characterise the Electronics profile in Norway.
35.7% are female, 64.3% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 35.7% |
| Male | 64.3% |
| Average age | 44.8 |
| Estimated audience size | 742,329 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide Electronics audience comes from Norway.
| Country | Share |
|---|---|
| United States | 20.5% |
| India | 7.8% |
| Brazil | 6.0% |
The strongest cross-interests of the Electronics audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Felleskjøpet | Home & Garden | 2.09× | ||
| 02 | Biltema | Business & Career | 2.08× | ||
| 03 | Online newspaper | News | 1.98× | ||
| 04 | Software | Technology & Electronics | 1.73× | ||
| 05 | Televisions | Technology & Electronics | 1.72× | ||
| 06 | Internet & Social Media | 1.71× | |||
| 07 | Finn | Cars & Mobility | 1.67× | ||
| 08 | Leisure | Travel & Leisure | 1.66× | ||
| 09 | Mobile phones | Technology & Electronics | 1.64× | ||
| 10 | Culture | Literature | 1.60× | ||
| 11 | Social network | Internet & Social Media | 1.59× | ||
| 12 | Clas Ohlson | Shopping | 1.58× | ||
| 13 | Internet & Social Media | 1.58× | |||
| 14 | Personal finance | Business & Career | 1.58× | ||
| 15 | YouTube | Movies & TV | 1.56× | ||
| 16 | Politics and social issues | Politics & Society | 1.56× | ||
| 17 | Norsk Tipping | Games | 1.55× | ||
| 18 | Shoes | Fashion & Accessoires | 1.54× | ||
| 19 | Computers | Technology & Electronics | 1.51× | ||
| 20 | Norway | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.82× | |
| Travelling | THRILL | 0.55× | |
| Patriotism | CONSERVATISM | 0.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.15× | |
| Patriotism | CONSERVATISM | 0.32× | |
| Travelling | THRILL | 0.55× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Electronics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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