A data profile of the people who buy, follow and care about Electronics in Sweden — modelled from more than twelve digital signal sources. Electronics has an estimated audience of 1,565,825 people in Sweden.
Electronics has an estimated audience of 1,565,825 people in Sweden. 36.8% are female, 63.2% are male, average age 43.9. Top brand affinities: Biltema, Clas Ohlson, Google, Avanza, Facebook.
Top brand affinities include Biltema, Clas Ohlson, Google, with strongest over-indexing on Biltema (1.62× the country average).
Demographically, the Electronics audience skews more male with an average age of 43.9, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.
The typical Electronics fan in Sweden is more male, around 43.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for Biltema.
The key figures that characterise the Electronics profile in Sweden.
36.8% are female, 63.2% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 36.8% |
| Male | 63.2% |
| Average age | 43.9 |
| Estimated audience size | 1,565,825 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide Electronics audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 20.5% |
| India | 7.8% |
| Brazil | 6.0% |
The strongest cross-interests of the Electronics audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Software | Technology & Electronics | 1.65× | ||
| 02 | Biltema | Business & Career | 1.62× | ||
| 03 | Televisions | Technology & Electronics | 1.62× | ||
| 04 | Internet & Social Media | 1.60× | |||
| 05 | TV | Movies & TV | 1.60× | ||
| 06 | Video | Movies & TV | 1.60× | ||
| 07 | Employment | Business & Career | 1.60× | ||
| 08 | Science | Business & Career | 1.59× | ||
| 09 | Leisure | Travel & Leisure | 1.58× | ||
| 10 | Dogs | Pets & Animals | 1.56× | ||
| 11 | Kitchen | Home & Garden | 1.55× | ||
| 12 | Crafts | Home & Garden | 1.55× | ||
| 13 | Architecture | Business & Career | 1.55× | ||
| 14 | Clas Ohlson | Shopping | 1.54× | ||
| 15 | Magazines | Literature | 1.53× | ||
| 16 | Avanza | Business & Career | 1.52× | ||
| 17 | Internet & Social Media | 1.52× | |||
| 18 | Scandinavia | Travel & Leisure | 1.51× | ||
| 19 | CrazyGames | Games | 1.51× | ||
| 20 | Apartment | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.58× | |
| Social Media Usage | JOY | 1.17× | |
| Healthy Lifestyle | BALANCE | 0.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.49× | |
| Patriotism | CONSERVATISM | 0.53× | |
| Travelling | THRILL | 0.63× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Electronics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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