A data profile of the people who buy, follow and care about Electronics in Denmark — modelled from more than twelve digital signal sources. Electronics has an estimated audience of 1,345,482 people in Denmark.
Electronics has an estimated audience of 1,345,482 people in Denmark. 41.2% are female, 58.8% are male, average age 46.6. Top brand affinities: Privately held company, Telecommunication, Wireless, Computer network, Radio broadcasting.
Top brand affinities include Privately held company, Telecommunication, Wireless, with strongest over-indexing on Privately held company (1.64× the country average).
Demographically, the Electronics audience skews more male with an average age of 46.6, and over-indexes on personality traits such as Social Media Usage, Travelling.
The typical Electronics fan in Denmark is more male, around 46.6 years old, with strong Social Media Usage tendencies and a notable affinity for Privately held company.
The key figures that characterise the Electronics profile in Denmark.
41.2% are female, 58.8% are male, average age 46.6.
| Metric | Value |
|---|---|
| Female | 41.2% |
| Male | 58.8% |
| Average age | 46.6 |
| Estimated audience size | 1,345,482 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 15% | |
| 40-49 | 23% | |
| 50+ | 41% |
of the worldwide Electronics audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 20.5% |
| India | 7.8% |
| Brazil | 6.0% |
The strongest cross-interests of the Electronics audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Web search engine | Technology & Electronics | 2.09× | ||
| 02 | Wireless | Technology & Electronics | 1.78× | ||
| 03 | Display device | Technology & Electronics | 1.73× | ||
| 04 | Radio broadcasting | Music & Radio | 1.70× | ||
| 05 | Virtual reality | Technology & Electronics | 1.70× | ||
| 06 | Internet forum | Technology & Electronics | 1.69× | ||
| 07 | Web application | Technology & Electronics | 1.67× | ||
| 08 | Digital electronics | Technology & Electronics | 1.65× | ||
| 09 | Privately held company | Business & Career | 1.64× | ||
| 10 | Telecommunication | Technology & Electronics | 1.64× | ||
| 11 | Amplifier | Technology & Electronics | 1.59× | ||
| 12 | Tractor pulling | Sports | 1.56× | ||
| 13 | Lurpak | Food & Beverages | 1.56× | ||
| 14 | Trailer (vehicle) | Cars & Mobility | 1.55× | ||
| 15 | Computer network | Technology & Electronics | 1.54× | ||
| 16 | Cholesterol | Food & Beverages | 1.54× | ||
| 17 | Supernaturals | Health | 1.54× | ||
| 18 | Heat pump | Home & Garden | 1.53× | ||
| 19 | MyHeritage | Kids & Family | 1.51× | ||
| 20 | Wild horse | Pets & Animals | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.92× | |
| Travelling | THRILL | 0.63× | |
| Patriotism | CONSERVATISM | 0.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.11× | |
| Patriotism | CONSERVATISM | 0.39× | |
| Travelling | THRILL | 0.63× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Electronics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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