A data profile of the people who buy, follow and care about Privately held company in Denmark — modelled from more than twelve digital signal sources. Privately held company has an estimated audience of 1,029,273 people in Denmark.
Privately held company has an estimated audience of 1,029,273 people in Denmark. 50.3% are female, 49.7% are male, average age 45.8. Top brand affinities: Elgiganten, Biltema, Web application, Airbnb, Germany.
Top brand affinities include Elgiganten, Biltema, Web application, with strongest over-indexing on Elgiganten (2.3× the country average).
Demographically, the Privately held company audience skews balanced with an average age of 45.8, and over-indexes on personality traits such as Convenience Orientation, Need for Security.
The typical Privately held company fan in Denmark is balanced, around 45.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Elgiganten.
The key figures that characterise the Privately held company profile in Denmark.
50.3% are female, 49.7% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 50.3% |
| Male | 49.7% |
| Average age | 45.8 |
| Estimated audience size | 1,029,273 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 13% | |
| 30-39 | 15% | |
| 40-49 | 24% | |
| 50+ | 38% |
of the worldwide Privately held company audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 24.2% |
| India | 5.8% |
| Brazil | 5.0% |
The strongest cross-interests of the Privately held company audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Web application | Technology & Electronics | 5.86× | ||
| 02 | Elgiganten | Shopping | 2.30× | ||
| 03 | Biltema | Business & Career | 2.18× | ||
| 04 | Vehicle leasing | Cars & Mobility | 2.15× | ||
| 05 | Heat pump | Home & Garden | 2.10× | ||
| 06 | Airbnb | Travel & Leisure | 2.05× | ||
| 07 | Accounting | Business & Career | 1.98× | ||
| 08 | Germany | Travel & Leisure | 1.86× | ||
| 09 | Iceland | Travel & Leisure | 1.84× | ||
| 10 | Hairstyle | Beauty & Wellness | 1.68× | ||
| 11 | Electronics | Technology & Electronics | 1.64× | ||
| 12 | Financial services | Business & Career | 1.64× | ||
| 13 | Innovation | Business & Career | 1.64× | ||
| 14 | Novo Nordisk | Health | 1.63× | ||
| 15 | Cruises | Travel & Leisure | 1.59× | ||
| 16 | Roskilde Festival | Music & Radio | 1.56× | ||
| 17 | Fiction books | Literature | 1.54× | ||
| 18 | Self-employment | Business & Career | 1.53× | ||
| 19 | Modern architecture | Arts & Culture | 1.52× | ||
| 20 | Musical theatre | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.34× | |
| Need for Security | CONSERVATISM | 1.31× | |
| Urban Lifestyle | OPEN | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.83× | |
| Creativity | OPEN | 0.89× | |
| Healthy Lifestyle | BALANCE | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Privately held company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.