Privately held company Audience in Brazil
Privately held company has an estimated audience of 9,168,732 people in Brazil. 55.4% are female, 44.6% are male, average age 41.8. Top brand affinities: Nature, WhatsApp, Family, Preta Gil, Localiza.
Top brand affinities include Nature, WhatsApp, Family, with strongest over-indexing on Nature (1.81× the country average). Demographically, the Privately held company audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Risk Appetite, Need for Security.
Category: Business & Career · Type: Topic
Demographics of Privately held company fans
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 41.8 |
| Estimated audience size | 9,168,732 |
Audience persona
The typical Privately held company fan in Brazil is more female, around 41.8 years old, with strong Risk Appetite tendencies and a notable affinity for Nature.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nature | 1.81× | Home & Garden |
| 1.71× | Internet & Social Media | |
| Family | 1.55× | Kids & Family |
| Preta Gil | 1.63× | Music & Radio |
| Localiza | 2.37× | Cars & Mobility |
| Social media | 1.59× | Business & Career |
| Telegram | 2.4× | Internet & Social Media |
| Sport Club do Recife | 2.11× | Sports |
| Mixed martial arts | 3.11× | Sports |
| Kitchen | 1.53× | Home & Garden |
| Happiness | 1.72× | Health |
| Forró | 2.09× | Music & Radio |
| 1.69× | Technology & Electronics | |
| Dogs | 1.69× | Pets & Animals |
| University | 1.75× | Business & Career |
| Electrolux | 2.03× | Home & Garden |
| Steam | 2.43× | Games |
| Enel | 1.97× | Home & Garden |
| Spas | 1.62× | Beauty & Wellness |
| Apartment | 1.61× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.34 |
| Need for Security | CONSERVATISM | 1.27 |
| Career Orientation | POWER | 1.26 |
| Tradition | CONSERVATISM | 1.19 |
| Family Orientation | CONSERVATISM | 1.18 |
| Travelling | THRILL | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.2% |
| India | 5.8% |
| Brazil | 5.0% |
See Privately held company audiences in other countries
- Privately held company — Germany
- Privately held company — United States
- Privately held company — United Kingdom
- Privately held company — France
- Privately held company — Italy
- Privately held company — Spain
- Privately held company — Japan
- Privately held company — South Korea
- Privately held company — India
- Privately held company — Canada
- Privately held company — Mexico
More Business & Career audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Privately held company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.