A data profile of the people who buy, follow and care about Privately held company in Brazil — modelled from more than twelve digital signal sources. Privately held company has an estimated audience of 9,168,732 people in Brazil.
Privately held company has an estimated audience of 9,168,732 people in Brazil. 55.4% are female, 44.6% are male, average age 41.8. Top brand affinities: MSN, Enel, Localiza, Spanish language, Manaus.
Top brand affinities include MSN, Enel, Localiza, with strongest over-indexing on MSN (1.98× the country average).
Demographically, the Privately held company audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.
The typical Privately held company fan in Brazil is more female, around 41.8 years old, with strong Career Orientation tendencies and a notable affinity for MSN.
The key figures that characterise the Privately held company profile in Brazil.
55.4% are female, 44.6% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 41.8 |
| Estimated audience size | 9,168,732 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide Privately held company audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 24.2% |
| India | 5.8% |
| Brazil | 5.0% |
The strongest cross-interests of the Privately held company audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Manaus | Travel & Leisure | 2.49× | ||
| 02 | Deborah Secco | Movies & TV | 2.21× | ||
| 03 | Liam Neeson | Movies & TV | 2.14× | ||
| 04 | Juliana Paes | Movies & TV | 2.07× | ||
| 05 | MSN | News | 1.98× | ||
| 06 | Beetlejuice | Movies & TV | 1.88× | ||
| 07 | Al Pacino | Movies & TV | 1.88× | ||
| 08 | Spanish language | Politics & Society | 1.84× | ||
| 09 | Virtual reality | Technology & Electronics | 1.82× | ||
| 10 | Enel | Home & Garden | 1.78× | ||
| 11 | Claro TV | Movies & TV | 1.77× | ||
| 12 | Wikipedia | Internet & Social Media | 1.73× | ||
| 13 | Bossa nova | Music & Radio | 1.71× | ||
| 14 | Petrobras | Cars & Mobility | 1.69× | ||
| 15 | Public transport | Cars & Mobility | 1.61× | ||
| 16 | Island | Travel & Leisure | 1.53× | ||
| 17 | Localiza | Cars & Mobility | 1.52× | ||
| 18 | Lodging | Travel & Leisure | 1.51× | ||
| 19 | Google Maps | Internet & Social Media | 1.50× | ||
| 20 | The Big Bang Theory | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.55× | |
| Convenience Orientation | PREMIUM | 1.43× | |
| Individualism | JOY | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.76× | |
| Healthy Lifestyle | BALANCE | 0.78× | |
| Luxury Orientation | PREMIUM | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Privately held company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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