Privately held company Audience in Germany
Privately held company has an estimated audience of 4,025,934 people in Germany. 51.6% are female, 48.4% are male, average age 40.2. Top regions: Nordrhein-Westfalen, Hessen, Bayern. Top brand affinities: Israel, Stradivarius, Škoda Kodiaq, Preacher (comics), Snow White (Fables).
The average Privately held company fan in Germany is 40.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Hessen, Bayern. Top brand affinities include Israel, Stradivarius, Škoda Kodiaq, with strongest over-indexing on Israel (3.13× the country average). Demographically, the Privately held company audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Privately held company fans
| Metric | Value |
|---|---|
| Female | 51.6% |
| Male | 48.4% |
| Average age | 40.2 |
| Estimated audience size | 4,025,934 |
Audience persona
The typical Privately held company fan in Germany is balanced, around 40.2 years old, with strong Indulgence tendencies and a notable affinity for Israel.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 337,906 | 0.38× |
| Hessen | 288,029 | 0.94× |
| Bayern | 281,401 | 0.43× |
| Baden-Württemberg | 272,701 | 0.5× |
| Sachsen-Anhalt | 185,661 | 1.78× |
| Berlin | 154,265 | 0.86× |
| Schleswig-Holstein | 147,904 | 1.02× |
| Rheinland-Pfalz | 113,483 | 0.56× |
| Niedersachsen | 113,020 | 0.29× |
| Thüringen | 111,515 | 1.09× |
| Bremen | 101,371 | 2.94× |
| Brandenburg | 100,380 | 0.8× |
| Mecklenburg-Vorpommern | 98,964 | 1.29× |
| Sachsen | 98,746 | 0.5× |
| Saarland | 97,396 | 1.97× |
| Hamburg | 58,396 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 3.13× | Travel & Leisure |
| Stradivarius | 1.97× | Shopping |
| Škoda Kodiaq | 2.28× | Cars & Mobility |
| Preacher (comics) | 6.71× | Literature |
| Snow White (Fables) | 1.87× | Literature |
| Keeper (password manager) | 2.88× | Technology & Electronics |
| Jesse Plemons | 2.11× | Movies & TV |
| Euphonium | 6.85× | Music & Radio |
| Cachorro | 2.2× | Pets & Animals |
| Bank account | 1.83× | Business & Career |
| KLIX (AM) | 1.53× | Music & Radio |
| Home Delivery | 1.67× | Food & Beverages |
| Molly Hatchet | 7.61× | Music & Radio |
| Business English | 1.61× | Business & Career |
| Esra Erol | 2.98× | Movies & TV |
| Video izle | 1.73× | |
| Hauptschule | 3.96× | Kids & Family |
| Corfu (regional unit) | 1.62× | Travel & Leisure |
| Volvo V60 | 2.35× | Cars & Mobility |
| Coworking | 1.97× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.58 |
| Design Affinity | PREMIUM | 1.52 |
| Sustainability | BALANCE | 1.46 |
| Sports Activity | POWER | 1.39 |
| Healthy Lifestyle | BALANCE | 1.35 |
| DIY Mentality | THRILL | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.2% |
| India | 5.8% |
| Brazil | 5.0% |
See Privately held company audiences in other countries
- Privately held company — United States
- Privately held company — United Kingdom
- Privately held company — France
- Privately held company — Italy
- Privately held company — Spain
- Privately held company — Brazil
- Privately held company — Japan
- Privately held company — South Korea
- Privately held company — India
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Privately held company have in Germany?
Privately held company has an estimated audience of 4,025,934 people in Germany, concentrated in Nordrhein-Westfalen and Hessen.
What is the gender split and age of Privately held company fans?
51.6% of Privately held company fans are female, 48.4% are male, with an average age of 40.2 years.
Which brands do Privately held company fans like most?
Privately held company fans show strongest brand affinity for Israel (3.13×), Stradivarius (1.97×), and Škoda Kodiaq (2.28×) over the country average.
Where do Privately held company fans live in Germany?
Privately held company fans in Germany are most concentrated in Nordrhein-Westfalen (reach 337,906), Hessen (reach 288,029), and Bayern (reach 281,401). These three regions account for the largest share of the active audience.
What other brands do Privately held company fans also like?
Beyond Privately held company itself, the audience over-indexes on Stradivarius (1.97×), Škoda Kodiaq (2.28×), Preacher (comics) (6.71×), and Snow White (Fables) (1.87×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Privately held company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.