A data profile of the people who buy, follow and care about Privately held company in United Kingdom — modelled from more than twelve digital signal sources. Privately held company has an estimated audience of 8,767,480 people in United Kingdom.
The average Privately held company fan in United Kingdom is 44.2 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Scotland.
Top brand affinities include WhatsApp, Wikipedia, Hobby, with strongest over-indexing on WhatsApp (2.56× the country average).
Demographically, the Privately held company audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Convenience Orientation, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Privately held company fan in United Kingdom is more female, around 44.2 years old, with strong Convenience Orientation tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Privately held company profile in United Kingdom.
58.5% are female, 41.5% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 58.5% |
| Male | 41.5% |
| Average age | 44.2 |
| Estimated audience size | 8,767,480 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 31% |
of the worldwide Privately held company audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 24.2% |
| India | 5.8% |
| Brazil | 5.0% |
Where the Privately held company audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~400K | 1.15× | |
| 02 | Scotland | ~900K | 1.14× | |
| 03 | North East | ~400K | 1.12× | |
| 04 | England | ~6.5M | 1.10× | |
| 05 | East of England | ~800K | 1.03× | |
| 06 | South West | ~700K | 1.01× | |
| 07 | Northern Ireland | ~300K | 0.99× | |
| 08 | Yorkshire and the Humber | ~700K | 0.97× | |
| 09 | East Midlands | ~600K | 0.97× | |
| 10 | South East | ~1M | 0.95× | |
| 11 | Wales | ~500K | 0.94× | |
| 12 | North West | ~800K | 0.89× |
The strongest cross-interests of the Privately held company audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 2.90× | ||
| 02 | Hot tub | Home & Garden | 2.69× | ||
| 03 | Esso | Cars & Mobility | 2.65× | ||
| 04 | Risk management | Business & Career | 2.63× | ||
| 05 | Internet & Social Media | 2.56× | |||
| 06 | Mobile home | Cars & Mobility | 2.56× | ||
| 07 | Refrigerator | Home & Garden | 2.43× | ||
| 08 | Motorhome | Cars & Mobility | 2.41× | ||
| 09 | Real property | Home & Garden | 2.13× | ||
| 10 | Betfair | Games | 2.06× | ||
| 11 | Mother's Day | Kids & Family | 2.05× | ||
| 12 | Satire | Literature | 2.03× | ||
| 13 | Hobby | Home & Garden | 1.97× | ||
| 14 | William Hill (bookmaker) | Games | 1.95× | ||
| 15 | Volunteering | Politics & Society | 1.94× | ||
| 16 | Distilled beverage | Food & Beverages | 1.83× | ||
| 17 | Kitchen | Home & Garden | 1.64× | ||
| 18 | Aldi | Shopping | 1.61× | ||
| 19 | Weddings | Kids & Family | 1.56× | ||
| 20 | TripAdvisor | Travel & Leisure | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.30× | |
| Risk Appetite | THRILL | 1.21× | |
| Career Orientation | POWER | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.79× | |
| Community Orientation | OPEN | 0.84× | |
| Mindfulness | BALANCE | 0.90× |
Privately held company has an estimated audience of 8,767,480 people in United Kingdom, concentrated in England and South East.
58.5% of Privately held company fans are female, 41.5% are male, with an average age of 44.2 years.
Privately held company fans show strongest brand affinity for WhatsApp (2.56×), Wikipedia (2.9×), and Hobby (1.97×) over the country average.
Privately held company fans in United Kingdom are most concentrated in England (reach ~6.5M), South East (reach ~1M), and Scotland (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Privately held company itself, the audience over-indexes on Wikipedia (2.9×), Hobby (1.97×), Esso (2.65×), and Kitchen (1.64×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Privately held company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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