Privately held company Audience in United Kingdom
Privately held company has an estimated audience of 8,767,480 people in United Kingdom. 58.5% are female, 41.5% are male, average age 44.2. Top regions: England, South East, Scotland. Top brand affinities: WhatsApp, DeviantArt, Weddings, Luxury yacht, Hobby.
The average Privately held company fan in United Kingdom is 44.2 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, Scotland. Top brand affinities include WhatsApp, DeviantArt, Weddings, with strongest over-indexing on WhatsApp (2.27× the country average). Demographically, the Privately held company audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Luxury Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Privately held company fans
| Metric | Value |
|---|---|
| Female | 58.5% |
| Male | 41.5% |
| Average age | 44.2 |
| Estimated audience size | 8,767,480 |
Audience persona
The typical Privately held company fan in United Kingdom is more female, around 44.2 years old, with strong Luxury Orientation tendencies and a notable affinity for WhatsApp.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 6,575,610 | 1.11× |
| South East | 1,027,811 | 0.87× |
| Scotland | 1,019,705 | 1.29× |
| East of England | 868,310 | 1.08× |
| South West | 735,261 | 1.02× |
| Yorkshire and the Humber | 635,619 | 0.9× |
| East Midlands | 520,700 | 0.84× |
| North East | 500,038 | 1.47× |
| North West | 487,263 | 0.52× |
| West Midlands | 485,142 | 1.29× |
| Wales | 347,281 | 0.69× |
| Northern Ireland | 244,409 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| 2.27× | Internet & Social Media | |
| DeviantArt | 4.29× | Internet & Social Media |
| Weddings | 1.83× | Kids & Family |
| Luxury yacht | 3.01× | Travel & Leisure |
| Hobby | 1.61× | Home & Garden |
| TripAdvisor | 1.93× | Travel & Leisure |
| Airbnb | 1.63× | Travel & Leisure |
| TUI | 1.69× | Travel & Leisure |
| Distilled beverage | 1.58× | Food & Beverages |
| Expensive Taste | 2.18× | Business & Career |
| Refrigerator | 1.96× | Home & Garden |
| 1.69× | Internet & Social Media | |
| Real property | 2.36× | Home & Garden |
| Mobile home | 2.14× | Cars & Mobility |
| Betfair | 1.99× | Games |
| William Hill (bookmaker) | 1.56× | Games |
| Home business | 3.1× | Business & Career |
| Purchase discount | 2.67× | Shopping |
| Ticketmaster | 1.53× | Travel & Leisure |
| Mango | 2.85× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.34 |
| Convenience Orientation | PREMIUM | 1.28 |
| Price Sensitivity | PREMIUM | 1.23 |
| Indulgence | JOY | 1.21 |
| Urban Lifestyle | OPEN | 1.11 |
| Travelling | THRILL | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.2% |
| India | 5.8% |
| Brazil | 5.0% |
See Privately held company audiences in other countries
More Business & Career audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Privately held company have in United Kingdom?
Privately held company has an estimated audience of 8,767,480 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Privately held company fans?
58.5% of Privately held company fans are female, 41.5% are male, with an average age of 44.2 years.
Which brands do Privately held company fans like most?
Privately held company fans show strongest brand affinity for WhatsApp (2.27×), DeviantArt (4.29×), and Weddings (1.83×) over the country average.
Where do Privately held company fans live in United Kingdom?
Privately held company fans in United Kingdom are most concentrated in England (reach 6,575,610), South East (reach 1,027,811), and Scotland (reach 1,019,705). These three regions account for the largest share of the active audience.
What other brands do Privately held company fans also like?
Beyond Privately held company itself, the audience over-indexes on DeviantArt (4.29×), Weddings (1.83×), Luxury yacht (3.01×), and Hobby (1.61×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Privately held company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.