Privately held company Audience in United States

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Privately held company has an estimated audience of 44,468,798 people in United States. 56.3% are female, 43.7% are male, average age 42.6. Top regions: California, Texas, New York. Top brand affinities: Goop, Historic site, Israel, Governor of Michigan, Wok.

The average Privately held company fan in United States is 42.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Goop, Historic site, Israel, with strongest over-indexing on Goop (14.97× the country average). Demographically, the Privately held company audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Urban Lifestyle, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Privately held company fans

Demographic split for Privately held company audience in United States
MetricValue
Female56.3%
Male43.7%
Average age42.6
Estimated audience size44,468,798

Audience persona

The typical Privately held company fan in United States is more female, around 42.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Privately held company in United States
RegionReachAffinity
California7,689,6171.57×
Texas3,870,4631.01×
New York3,765,0011.52×
Florida2,991,8960.99×
Virginia2,716,3192.51×
Ohio1,693,4031.24×
Illinois1,603,3741.08×
Georgia1,387,6391.01×
New Jersey1,241,3901.1×
Pennsylvania1,210,8710.81×
North Carolina1,119,1860.84×
Michigan1,002,9240.86×
Massachusetts985,3881.12×
Maryland952,7411.25×
Arizona909,6011×
Washington824,4910.92×
Tennessee681,9390.76×
Indiana648,1060.8×
Colorado639,4810.91×
Missouri605,2520.84×
Louisiana539,6450.94×
Alabama489,7670.79×
South Carolina487,0070.73×
Wisconsin466,9540.7×
Oregon464,9980.91×
Minnesota464,6140.73×
Kentucky415,1640.74×
Connecticut403,6580.91×
Oklahoma342,7520.69×
Utah314,7040.79×
Nevada310,6670.72×
Mississippi273,1230.75×
Washington, District of Columbia257,7741.93×
Kansas254,5440.73×
Arkansas215,6790.59×
Iowa197,7140.54×
Nebraska171,8160.77×
Montana163,4561.32×
New Mexico160,8640.72×
West Virginia150,3170.73×
Alaska150,0051.58×
Idaho138,8100.62×
Hawaii132,6020.69×
Rhode Island129,5630.92×
South Dakota129,0701.26×
North Dakota125,6711.38×
New Hampshire123,8550.71×
Wyoming121,5981.84×
Maine119,5250.75×
Vermont117,6311.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Privately held company audience
BrandAffinityCategory
Goop14.97×Internet & Social Media
Historic site10.91×Arts & Culture
Israel5.03×Travel & Leisure
Governor of Michigan17.35×Politics & Society
Wok13.01×Food & Beverages
Vocal harmony8.78×Music & Radio
Grinch7.62×Movies & TV
Google Home11.27×Technology & Electronics
Hibachi12.67×Food & Beverages
headspace14.95×Health
Grace Slick13.16×Music & Radio
Cherish (group)15.52×Music & Radio
Hipster12.27×Politics & Society
No Escape (1994 film)14.11×Movies & TV
El Paso County, Colorado16.07×Travel & Leisure
Fairy godmother8.86×Literature
TV Fanatic11.75×Movies & TV
Guitarist (magazine)11.78×Music & Radio
Kikar HaShabbat16.35×News
La Jolla8.36×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Privately held company audience
TraitClusterScore
Urban LifestyleOPEN1.28
ExtroversionTHRILL1.24
TravellingTHRILL1.19
Price SensitivityPREMIUM1.17
IndulgenceJOY1.15
Family OrientationCONSERVATISM1.14

Worldwide distribution

Worldwide audience distribution share by country for Privately held company
CountryShare
United States24.2%
India5.8%
Brazil5.0%

See Privately held company audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Privately held company have in United States?

Privately held company has an estimated audience of 44,468,798 people in United States, concentrated in California and Texas.

What is the gender split and age of Privately held company fans?

56.3% of Privately held company fans are female, 43.7% are male, with an average age of 42.6 years.

Which brands do Privately held company fans like most?

Privately held company fans show strongest brand affinity for Goop (14.97×), Historic site (10.91×), and Israel (5.03×) over the country average.

Where do Privately held company fans live in United States?

Privately held company fans in United States are most concentrated in California (reach 7,689,617), Texas (reach 3,870,463), and New York (reach 3,765,001). These three regions account for the largest share of the active audience.

What other brands do Privately held company fans also like?

Beyond Privately held company itself, the audience over-indexes on Historic site (10.91×), Israel (5.03×), Governor of Michigan (17.35×), and Wok (13.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Privately held company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.