Rascasse Audience Intelligence

Privately held company Audience in United States

A data profile of the people who buy, follow and care about Privately held company in United States — modelled from more than twelve digital signal sources. Privately held company has an estimated audience of 44,468,798 people in United States.

#358among Topic in United States#78in Business & Career

The average Privately held company fan in United States is 42.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Airbnb, Google, Real property, with strongest over-indexing on Airbnb (1.75× the country average).

Demographically, the Privately held company audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Indulgence, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Privately held company fan in United States is more female, around 42.6 years old, with strong Indulgence tendencies and a notable affinity for Airbnb.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Privately held company profile in United States.

Audience size
44.5M
in United States
Gender
56.3%♀
43.7% male
Age
42.6
average years
Country rank
#491
Topic in United States
Fig. 01

Search interest · 12-month trend

+47%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Privately held company fans

56.3% are female, 43.7% are male, average age 42.6.

Fig. 02

Gender split

56.3%
Female
43.7%
Male
Demographic split for Privately held company audience in United States
MetricValue
Female56.3%
Male43.7%
Average age42.6
Estimated audience size44,468,798
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Privately held company audience in United States
Age bracketShare%
16-1912%
20-2917%
30-3920%
40-4923%
50+27%
Fig. 04

Worldwide distribution

24.2%

of the worldwide Privately held company audience comes from United States.

Worldwide audience distribution share by country for Privately held company
CountryShare
United States24.2%
India5.8%
Brazil5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Privately held company audience in United States is strongest.

Fig. 05

Top regions by affinity

Privately held company fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~2M1.82×
02Louisiana~1M1.74×
03California~6.5M1.31×
04New York~3M1.30×
05Washington, District of Columbia~200K1.26×
06Ohio~1.5M1.24×
07Alaska~100K1.12×
08Vermont~80K1.08×
09New Jersey~1M1.07×
10Maryland~800K1.07×
11North Dakota~100K1.06×
12Massachusetts~900K1.05×
13New Hampshire~200K1.05×
14Montana~100K1.05×
15South Dakota~100K1.05×
16Delaware~100K1.01×
17Illinois~1.5M1.00×
18Alabama~600K1.00×
19Connecticut~400K1.00×
20Rhode Island~100K0.98×
21Washington~900K0.97×
22Hawaii~200K0.96×
23Maine~200K0.96×
24Texas~3.5M0.95×
25Florida~3M0.95×
26Georgia~1.5M0.95×
27Arizona~900K0.95×
28West Virginia~200K0.95×
29Nevada~400K0.94×
30Nebraska~200K0.94×
31Idaho~200K0.94×
32Mississippi~300K0.93×
33Kansas~300K0.93×
34New Mexico~200K0.93×
35Oregon~500K0.92×
36North Carolina~1M0.91×
37Indiana~700K0.91×
38Missouri~700K0.91×
39Colorado~600K0.91×
40Utah~400K0.91×
41Arkansas~300K0.91×
42Minnesota~600K0.90×
43Michigan~1M0.89×
44Iowa~300K0.89×
45Tennessee~800K0.88×
46Kentucky~500K0.88×
47Oklahoma~400K0.88×
48South Carolina~600K0.87×
49Pennsylvania~1.5M0.86×
50Wisconsin~600K0.85×
Fig. 06

Affinity by region

Affinity by region — Privately held company, United States
0.85×1.00×1.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Privately held company audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Privately held company audience
#·InterestCategoryAffinity×
01Bruce CampbellMovies & TV5.34×
02Real propertyHome & Garden2.29×
03Compact carCars & Mobility2.13×
04GoogleInternet & Social Media1.91×
05Diaper bagKids & Family1.90×
06LodgingTravel & Leisure1.80×
07Ancient EgyptPolitics & Society1.77×
08AirbnbTravel & Leisure1.75×
09InnovationBusiness & Career1.74×
10Made in USABusiness & Career1.70×
11Risk managementBusiness & Career1.70×
12NASDAQBusiness & Career1.69×
13Political scienceBusiness & Career1.66×
14DentistryBusiness & Career1.59×
15Talk radioMusic & Radio1.58×
16DoughFood & Beverages1.57×
17WalkingSports1.55×
18MeteorologyHome & Garden1.52×
19DemocracyPolitics & Society1.51×
20CabinetryHome & Garden1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Privately held company audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Privately held company audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.28×
Urban LifestyleOPEN1.26×
Career OrientationPOWER1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Privately held company audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.86×
CreativityOPEN0.89×
Healthy LifestyleBALANCE0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Privately held company have in United States?

Privately held company has an estimated audience of 44,468,798 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Privately held company fans?

56.3% of Privately held company fans are female, 43.7% are male, with an average age of 42.6 years.

03

Which brands do Privately held company fans like most?

Privately held company fans show strongest brand affinity for Airbnb (1.75×), Google (1.91×), and Real property (2.29×) over the country average.

04

Where do Privately held company fans live in United States?

Privately held company fans in United States are most concentrated in California (reach ~6.5M), Texas (reach ~3.5M), and New York (reach ~3M). These three regions account for the largest share of the active audience.

05

What other brands do Privately held company fans also like?

Beyond Privately held company itself, the audience over-indexes on Google (1.91×), Real property (2.29×), Lodging (1.8×), and Innovation (1.74×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Privately held company audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Privately held company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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