Rascasse Audience Intelligence

Privately held company Audience in Spain

A data profile of the people who buy, follow and care about Privately held company in Spain — modelled from more than twelve digital signal sources. Privately held company has an estimated audience of 3,851,903 people in Spain.

Privately held company has an estimated audience of 3,851,903 people in Spain. 54.6% are female, 45.4% are male, average age 46.1. Top brand affinities: IBEX 35, WhatsApp, Bankinter, Iberia (airline), Caixabank.

Top brand affinities include IBEX 35, WhatsApp, Bankinter, with strongest over-indexing on IBEX 35 (2.25× the country average).

Demographically, the Privately held company audience skews balanced with an average age of 46.1, and over-indexes on personality traits such as Community Orientation, Individualism.

The typical Privately held company fan in Spain is balanced, around 46.1 years old, with strong Community Orientation tendencies and a notable affinity for IBEX 35.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Privately held company profile in Spain.

Audience size
3.9M
in Spain
Gender
54.6%
45.4% male
Age
46.1
average years
Country rank
#902
Topic in Spain
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Privately held company fans

54.6% are female, 45.4% are male, average age 46.1.

Fig. 02

Gender split

54.6%
Female
45.4%
Male
Demographic split for Privately held company audience in Spain
MetricValue
Female54.6%
Male45.4%
Average age46.1
Estimated audience size3,851,903
Fig. 03

Age distribution

Ø 46.1
average years
Age distribution of the Privately held company audience in Spain
Age bracketShare%
16-196%
20-2913%
30-3920%
40-4928%
50+34%
Fig. 04

Worldwide distribution

2.1%

of the worldwide Privately held company audience comes from Spain.

Worldwide audience distribution share by country for Privately held company
CountryShare
United States24.2%
India5.8%
Brazil5.0%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Privately held company audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Privately held company audience
#·InterestCategoryAffinity×
01SatireLiterature3.69×
02Rayo VallecanoTravel & Leisure2.82×
03RefrigeratorHome & Garden2.78×
04IBEX 35Business & Career2.25×
05BankinterBusiness & Career2.23×
06CaixabankBusiness & Career2.20×
07InnovationBusiness & Career2.17×
08Real propertyHome & Garden2.13×
09WikipediaInternet & Social Media2.02×
10Charity and causesBusiness & Career1.97×
11Travel websiteTravel & Leisure1.94×
12Banco SabadellBusiness & Career1.87×
13WhatsAppInternet & Social Media1.86×
14MangoShopping1.86×
15MSNNews1.81×
16Distilled beverageFood & Beverages1.72×
17Instant messagingInternet & Social Media1.71×
18Iberia (airline)Travel & Leisure1.67×
19Loterías y Apuestas del EstadoGames1.65×
20Julio IglesiasMusic & Radio1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Privately held company audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Privately held company audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.53×
IndividualismJOY1.46×
TravellingTHRILL1.46×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Privately held company audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.82×
Healthy LifestyleBALANCE0.86×
DIY MentalityTHRILL0.93×
1.00× baseline
Appendix

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Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Spain who actively search for Privately held company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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