A data profile of the people who buy, follow and care about Privately held company in Italy — modelled from more than twelve digital signal sources. Privately held company has an estimated audience of 6,328,829 people in Italy.
Privately held company has an estimated audience of 6,328,829 people in Italy. 49.1% are female, 50.9% are male, average age 43.3. Top brand affinities: Wikipedia, Personal finance, WhatsApp, Satire, Singer-songwriter.
Top brand affinities include Wikipedia, Personal finance, WhatsApp, with strongest over-indexing on Wikipedia (4.71× the country average).
Demographically, the Privately held company audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.
The typical Privately held company fan in Italy is balanced, around 43.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Privately held company profile in Italy.
49.1% are female, 50.9% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 49.1% |
| Male | 50.9% |
| Average age | 43.3 |
| Estimated audience size | 6,328,829 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 29% |
of the worldwide Privately held company audience comes from Italy.
| Country | Share |
|---|---|
| United States | 24.2% |
| India | 5.8% |
| Brazil | 5.0% |
The strongest cross-interests of the Privately held company audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 4.71× | ||
| 02 | Improvisation | Music & Radio | 3.20× | ||
| 03 | New Testament | Politics & Society | 2.92× | ||
| 04 | Satire | Literature | 2.77× | ||
| 05 | General practitioner | Health | 2.02× | ||
| 06 | Mediaset | Technology & Electronics | 1.99× | ||
| 07 | Virtual reality | Technology & Electronics | 1.92× | ||
| 08 | Champagne | Food & Beverages | 1.90× | ||
| 09 | Innovation | Business & Career | 1.74× | ||
| 10 | Volunteering | Politics & Society | 1.70× | ||
| 11 | Personal finance | Business & Career | 1.63× | ||
| 12 | Genetics | Kids & Family | 1.63× | ||
| 13 | Financial services | Business & Career | 1.61× | ||
| 14 | Serie B | Sports | 1.61× | ||
| 15 | Internet & Social Media | 1.60× | |||
| 16 | Adriatic Sea | Travel & Leisure | 1.59× | ||
| 17 | Singer-songwriter | Music & Radio | 1.57× | ||
| 18 | Coop | Food & Beverages | 1.57× | ||
| 19 | SuperEnalotto | Games | 1.54× | ||
| 20 | Travel website | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.36× | |
| Community Orientation | OPEN | 1.31× | |
| Career Orientation | POWER | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.77× | |
| Healthy Lifestyle | BALANCE | 0.81× | |
| Creativity | OPEN | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Privately held company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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