A data profile of the people who buy, follow and care about Privately held company in Canada — modelled from more than twelve digital signal sources. Privately held company has an estimated audience of 4,748,578 people in Canada.
The average Privately held company fan in Canada is 41.8 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Quebec.
Top brand affinities include Real property, Airbnb, Innovation, with strongest over-indexing on Real property (1.86× the country average).
Demographically, the Privately held company audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Urban Lifestyle, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Privately held company fan in Canada is balanced, around 41.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Real property.
The key figures that characterise the Privately held company profile in Canada.
52.9% are female, 47.1% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
| Average age | 41.8 |
| Estimated audience size | 4,748,578 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 27% |
of the worldwide Privately held company audience comes from Canada.
| Country | Share |
|---|---|
| United States | 24.2% |
| India | 5.8% |
| Brazil | 5.0% |
Where the Privately held company audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | British Columbia | ~1M | 1.44× | |
| 02 | Ontario | ~2.5M | 1.20× | |
| 03 | Newfoundland and Labrador | ~70K | 1.04× | |
| 04 | New Brunswick | ~100K | 0.99× | |
| 05 | Alberta | ~600K | 0.97× | |
| 06 | Saskatchewan | ~100K | 0.97× | |
| 07 | Nova Scotia | ~100K | 0.97× | |
| 08 | Manitoba | ~200K | 0.96× | |
| 09 | Quebec | ~900K | 0.82× |
The strongest cross-interests of the Privately held company audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Oracle Corporation | Technology & Electronics | 2.51× | ||
| 02 | Italo disco | Music & Radio | 1.95× | ||
| 03 | Diplomacy | Politics & Society | 1.89× | ||
| 04 | Real property | Home & Garden | 1.86× | ||
| 05 | Hilti | Home & Garden | 1.79× | ||
| 06 | Emma Thompson | Movies & TV | 1.67× | ||
| 07 | Lyft | Cars & Mobility | 1.67× | ||
| 08 | Western Union | Business & Career | 1.65× | ||
| 09 | Energy bar | Food & Beverages | 1.65× | ||
| 10 | Day trader | Business & Career | 1.65× | ||
| 11 | Accessibility | Health | 1.65× | ||
| 12 | Virgin Mobile | Technology & Electronics | 1.64× | ||
| 13 | Innovation | Business & Career | 1.63× | ||
| 14 | Single-family detached home | Home & Garden | 1.62× | ||
| 15 | Airbnb | Travel & Leisure | 1.60× | ||
| 16 | Duvet | Home & Garden | 1.60× | ||
| 17 | John Travolta | Movies & TV | 1.59× | ||
| 18 | Drew Barrymore | Movies & TV | 1.59× | ||
| 19 | Image scanner | Technology & Electronics | 1.59× | ||
| 20 | Sauna | Home & Garden | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.32× | |
| Quality Awareness | PREMIUM | 1.29× | |
| Career Orientation | POWER | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.89× | |
| Social Media Usage | JOY | 0.90× | |
| Creativity | OPEN | 0.91× |
Privately held company has an estimated audience of 4,748,578 people in Canada, concentrated in Ontario and British Columbia.
52.9% of Privately held company fans are female, 47.1% are male, with an average age of 41.8 years.
Privately held company fans show strongest brand affinity for Real property (1.86×), Airbnb (1.6×), and Innovation (1.63×) over the country average.
Privately held company fans in Canada are most concentrated in Ontario (reach ~2.5M), British Columbia (reach ~1M), and Quebec (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Privately held company itself, the audience over-indexes on Airbnb (1.6×), Innovation (1.63×), Western Union (1.65×), and Single-family detached home (1.62×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Privately held company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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