Privately held company Audience in Canada
Privately held company has an estimated audience of 4,748,578 people in Canada. 52.9% are female, 47.1% are male, average age 41.8. Top regions: Ontario, British Columbia, Quebec. Top brand affinities: Real property, Airbnb, Innovation, Western Union, Single-family detached home.
The average Privately held company fan in Canada is 41.8 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Quebec. Top brand affinities include Real property, Airbnb, Innovation, with strongest over-indexing on Real property (1.86× the country average). Demographically, the Privately held company audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Urban Lifestyle, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Privately held company fans
| Metric | Value |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
| Average age | 41.8 |
| Estimated audience size | 4,748,578 |
Audience persona
The typical Privately held company fan in Canada is balanced, around 41.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Real property.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 2,378,338 | 1.2× |
| British Columbia | 1,019,726 | 1.44× |
| Quebec | 935,917 | 0.82× |
| Alberta | 567,455 | 0.97× |
| Manitoba | 170,339 | 0.96× |
| Saskatchewan | 146,480 | 0.97× |
| Nova Scotia | 137,278 | 0.97× |
| New Brunswick | 108,847 | 0.99× |
| Newfoundland and Labrador | 74,946 | 1.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real property | 1.86× | Home & Garden |
| Airbnb | 1.6× | Travel & Leisure |
| Innovation | 1.63× | Business & Career |
| Western Union | 1.65× | Business & Career |
| Single-family detached home | 1.62× | Home & Garden |
| Virgin Mobile | 1.64× | Technology & Electronics |
| Sauna | 1.54× | Home & Garden |
| Oracle Corporation | 2.51× | Technology & Electronics |
| John Travolta | 1.59× | Movies & TV |
| Drew Barrymore | 1.59× | Movies & TV |
| Energy bar | 1.65× | Food & Beverages |
| Emma Thompson | 1.67× | Movies & TV |
| Duvet | 1.6× | Home & Garden |
| Lyft | 1.67× | Cars & Mobility |
| Diplomacy | 1.89× | Politics & Society |
| Image scanner | 1.59× | Technology & Electronics |
| Italo disco | 1.95× | Music & Radio |
| Day trader | 1.65× | Business & Career |
| Accessibility | 1.65× | Health |
| Hilti | 1.79× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.32 |
| Quality Awareness | PREMIUM | 1.29 |
| Career Orientation | POWER | 1.26 |
| Risk Appetite | THRILL | 1.21 |
| Family Orientation | CONSERVATISM | 1.18 |
| Need for Security | CONSERVATISM | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.2% |
| India | 5.8% |
| Brazil | 5.0% |
See Privately held company audiences in other countries
- Privately held company — Germany
- Privately held company — United States
- Privately held company — United Kingdom
- Privately held company — France
- Privately held company — Italy
- Privately held company — Spain
- Privately held company — Brazil
- Privately held company — Japan
- Privately held company — South Korea
- Privately held company — India
- Privately held company — Mexico
More Business & Career audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Privately held company have in Canada?
Privately held company has an estimated audience of 4,748,578 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Privately held company fans?
52.9% of Privately held company fans are female, 47.1% are male, with an average age of 41.8 years.
Which brands do Privately held company fans like most?
Privately held company fans show strongest brand affinity for Real property (1.86×), Airbnb (1.6×), and Innovation (1.63×) over the country average.
Where do Privately held company fans live in Canada?
Privately held company fans in Canada are most concentrated in Ontario (reach 2,378,338), British Columbia (reach 1,019,726), and Quebec (reach 935,917). These three regions account for the largest share of the active audience.
What other brands do Privately held company fans also like?
Beyond Privately held company itself, the audience over-indexes on Airbnb (1.6×), Innovation (1.63×), Western Union (1.65×), and Single-family detached home (1.62×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Privately held company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.