A data profile of the people who buy, follow and care about Privately held company in Portugal — modelled from more than twelve digital signal sources. Privately held company has an estimated audience of 1,390,435 people in Portugal.
The average Privately held company fan in Portugal is 45.4 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Braga District.
Top brand affinities include OLX, FlixBus, Online newspaper, with strongest over-indexing on OLX (1.52× the country average).
Demographically, the Privately held company audience skews balanced with an average age of 45.4, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Privately held company fan in Portugal is balanced, around 45.4 years old, with strong Career Orientation tendencies and a notable affinity for OLX.
The key figures that characterise the Privately held company profile in Portugal.
53.0% are female, 47.0% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 45.4 |
| Estimated audience size | 1,390,435 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 13% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 32% |
of the worldwide Privately held company audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 24.2% |
| India | 5.8% |
| Brazil | 5.0% |
Where the Privately held company audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Braga District | ~200K | 1.31× | |
| 02 | Bragança District | ~20K | 1.15× | |
| 03 | Castelo Branco District | ~30K | 1.07× | |
| 04 | Vila Real District | ~30K | 1.07× | |
| 05 | Azores | ~40K | 1.02× | |
| 06 | Viana do Castelo District | ~40K | 1.02× | |
| 07 | Viseu District | ~50K | 1.00× | |
| 08 | Coimbra District | ~70K | 0.99× | |
| 09 | Madeira | ~40K | 0.99× | |
| 10 | Leiria District | ~70K | 0.96× | |
| 11 | Aveiro District | ~100K | 0.94× | |
| 12 | Setúbal District | ~100K | 0.93× | |
| 13 | Faro District | ~80K | 0.93× | |
| 14 | Porto District | ~300K | 0.85× | |
| 15 | Santarém District | ~60K | 0.85× | |
| 16 | Lisbon District | ~300K | 0.80× |
The strongest cross-interests of the Privately held company audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | DeviantArt | Internet & Social Media | 2.72× | ||
| 02 | Single-family detached home | Home & Garden | 2.18× | ||
| 03 | Juliana Paes | Movies & TV | 2.04× | ||
| 04 | Private equity | Business & Career | 1.94× | ||
| 05 | Mineral water | Food & Beverages | 1.87× | ||
| 06 | Employment agency | Business & Career | 1.78× | ||
| 07 | Virtual reality | Technology & Electronics | 1.74× | ||
| 08 | Local news | News | 1.72× | ||
| 09 | Individualism | Politics & Society | 1.72× | ||
| 10 | Terraced house | Home & Garden | 1.71× | ||
| 11 | Norauto | Cars & Mobility | 1.68× | ||
| 12 | Travel insurance | Travel & Leisure | 1.65× | ||
| 13 | FlixBus | Cars & Mobility | 1.63× | ||
| 14 | Macau | Travel & Leisure | 1.59× | ||
| 15 | Freedom of speech | Politics & Society | 1.56× | ||
| 16 | Online newspaper | News | 1.54× | ||
| 17 | Motorboat | Cars & Mobility | 1.54× | ||
| 18 | OLX | Shopping | 1.52× | ||
| 19 | Robotics | Technology & Electronics | 1.52× | ||
| 20 | Fleet management | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.40× | |
| Convenience Orientation | PREMIUM | 1.27× | |
| DIY Mentality | THRILL | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.85× | |
| Spirituality | BALANCE | 0.85× | |
| Healthy Lifestyle | BALANCE | 0.86× |
Privately held company has an estimated audience of 1,390,435 people in Portugal, concentrated in Lisbon District and Porto District.
53.0% of Privately held company fans are female, 47.0% are male, with an average age of 45.4 years.
Privately held company fans show strongest brand affinity for OLX (1.52×), FlixBus (1.63×), and Online newspaper (1.54×) over the country average.
Privately held company fans in Portugal are most concentrated in Lisbon District (reach ~300K), Porto District (reach ~300K), and Braga District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Privately held company itself, the audience over-indexes on FlixBus (1.63×), Online newspaper (1.54×), Norauto (1.68×), and Local news (1.72×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Privately held company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.