A data profile of the people who buy, follow and care about Employment in Sweden — modelled from more than twelve digital signal sources. Employment has an estimated audience of 2,327,799 people in Sweden.
Employment has an estimated audience of 2,327,799 people in Sweden. 52.2% are female, 47.8% are male, average age 44.5. Top brand affinities: Elgiganten, Swedbank, Google, Happiness, Dogs.
Top brand affinities include Elgiganten, Swedbank, Google, with strongest over-indexing on Elgiganten (1.67× the country average).
Demographically, the Employment audience skews balanced with an average age of 44.5, and over-indexes on personality traits such as Career Orientation, Community Orientation.
The typical Employment fan in Sweden is balanced, around 44.5 years old, with strong Career Orientation tendencies and a notable affinity for Elgiganten.
The key figures that characterise the Employment profile in Sweden.
52.2% are female, 47.8% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 44.5 |
| Estimated audience size | 2,327,799 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 31% |
of the worldwide Employment audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 23.1% |
| United Kingdom | 5.0% |
| India | 4.6% |
The strongest cross-interests of the Employment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Real property | Home & Garden | 2.38× | ||
| 02 | Happiness | Health | 2.16× | ||
| 03 | First-person shooter games | Games | 2.15× | ||
| 04 | Financial services | Business & Career | 2.13× | ||
| 05 | Fiction books | Literature | 2.04× | ||
| 06 | Hair products | Beauty & Wellness | 1.95× | ||
| 07 | Tattoos | Fashion & Accessoires | 1.92× | ||
| 08 | Celebrity | Movies & TV | 1.87× | ||
| 09 | Intersport | Shopping | 1.84× | ||
| 10 | Dogs | Pets & Animals | 1.82× | ||
| 11 | Internet & Social Media | 1.77× | |||
| 12 | Meat | Food & Beverages | 1.74× | ||
| 13 | Bars | Travel & Leisure | 1.71× | ||
| 14 | Elgiganten | Shopping | 1.67× | ||
| 15 | Higher education | Business & Career | 1.67× | ||
| 16 | Video games | Games | 1.65× | ||
| 17 | Shoes | Fashion & Accessoires | 1.59× | ||
| 18 | Mobile phones | Technology & Electronics | 1.54× | ||
| 19 | Current events | Arts & Culture | 1.54× | ||
| 20 | Swedbank | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.69× | |
| Community Orientation | OPEN | 1.65× | |
| Extroversion | THRILL | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.86× | |
| Creativity | OPEN | 0.87× | |
| Healthy Lifestyle | BALANCE | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Employment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.